Find out more about Endeavor: https://pakistan.endeavor.org

In this episode of Thought Behind Things, we’re joined by Arif Iqbal, the Co-Founder & CEO of LAAM, a fashion-tech startup transforming how South Asian brands scale globally through technology and logistics.

With a stellar background as an engineering leader at Facebook, Microsoft, Pinterest, and eBay, Arif shares how LAAM is building Pakistan’s Shopify-alternative helping thousands of local brands reach global audiences while solving the #1 reason most Pakistani ecommerce ventures fail: logistics.

We uncover:

• Why LAAM is not a fashion company, but a tech & logistics company
• How LAAM enables 48-hour local delivery & 5-day global shipping
• Why most Pakistani ecommerce startups fail — and how LAAM solves that
• The $5M+ raised and LAAM’s journey with Endeavor Global
• How Octane, LAAM’s backend engine, is bypassing Shopify limitations

With the ambition to become Pakistan’s next tech unicorn, Arif shares his long-term vision of turning LAAM into the Amazon of South Asia — and a homegrown global success story.

Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠

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TBT Clips: ⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠

Arif's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/arifiqbal/

Endeavor's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠⁠⁠

Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid