Find out more about Endeavor: https://pakistan.endeavor.org

In this episode of Thought Behind Things, we’re joined by Jawwad Hasan, CEO & co-founder of Agrilift, and Salar Malik, Chief Innovation & Sustainability Officer at FFC. Together, they unpack how corporate partnerships are attempting to transform Pakistan’s outdated agriculture sector through farmer-friendly technology, data, and modern infrastructure.

We dive into:

• Why Pakistan’s agriculture is so inefficient
• How timely data insights are reshaping farming practices
• The Agrilift x FFC partnership model
• What's next for this partnership
• Why agri startups often leave Pakistan to scale globally

Socials:

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TBT’s TikTok: ⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠

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Muzamil's Instagram: ⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠

Jawwad's LinkedIn: ⁠https://linkedin.com/in/jawwad-hasan⁠

Salar's LinkedIn: ⁠https://www.linkedin.com/in/salar-malik/⁠

Endeavor's LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠

Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid