Find out more about Endeavor: ⁠⁠⁠https://pakistan.endeavor.org⁠⁠

In this episode of Thought Behind Things, we’re joined by Saad Saeed, the Founder & CEO of Scents N Stories, Pakistan’s leading fragrance brand with over 40 outlets, 300+ employees, and one of the top 5 players in the country’s perfume market.

From starting with men’s grooming products to building a nationwide perfume empire, Saad shares the story of how Scents N Stories grew from a small e-commerce experiment into Pakistan’s most recognizable fragrance brand.

We explore:

• Moving from beard grooming to online perfume sales
• Building 40+ outlets across Pakistan using e-commerce data
• Why Pakistan’s perfume market is more advanced than Indonesia & Bangladesh
• Local manufacturing vs import, and how they keep costs low
• Why luxury perfumes cost 30x more than theirs

Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Saad's LinkedIn: ⁠https://www.linkedin.com/in/msaadafridi/

Special thanks to Kickstart for providing us with the studio space.

You can find out more about them at: ⁠⁠⁠https://kickstart.pk/⁠⁠⁠

Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid