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The SuperOffice podcast
Hans Christian Grønsleth
49 episodes
5 days ago
The SuperOffice podcast. Created with a passion for people who love sales, marketing, and customer service. We give you stories from the inside and outside of the SuperOffice community. Most of our episodes are in English. Want to be a guest or knows someone who do? Want to suggest a topic? Please send an e-mail to the host: hc@superoffice.com.
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Business
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All content for The SuperOffice podcast is the property of Hans Christian Grønsleth and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The SuperOffice podcast. Created with a passion for people who love sales, marketing, and customer service. We give you stories from the inside and outside of the SuperOffice community. Most of our episodes are in English. Want to be a guest or knows someone who do? Want to suggest a topic? Please send an e-mail to the host: hc@superoffice.com.
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Business
Episodes (20/49)
The SuperOffice podcast
49: Hvorfor CRM er viktig i restaurant-bransjen | Even Bråten Ofstad, Head of Sales hos Mat og Drikke Gruppen

Nøkkelord
restaurantbransjen, CRM-systemer, kundeopplevelse, teknologi i restaurantdrift, Mat og Drikke Gruppen, restaurantledelse, effektivitet, konkurranse, serveringsbransjen, SuperOffice CRM

Sammendrag
I denne episoden av SuperOffice Podden snakker programleder Hans Christian Grønsleth med Even Bråten-Ofstad fra Mat og Drikke Gruppen om hva det egentlig innebærer å drive restaurant i Oslo. De diskuterer utfordringene i bransjen, viktigheten av å jobbe effektivt, og hvordan teknologi og CRM-systemer kan forbedre driften. Samtalen berører også kundeopplevelse, strategier for kundelojalitet og konkurransesituasjonen i serveringsmarkedet. Episoden avsluttes med innsikt i samarbeid i bransjen og hvor viktig kundetilfredshet er for videre vekst.

Viktigste punkter

  • Det er krevende å drive restaurant i Oslo på grunn av høye kostnader.

  • Hver stol må utnyttes maksimalt for å sikre lønnsomhet.

  • Teknologi er avgjørende i moderne restaurantdrift.

  • CRM-systemer effektiviserer driften og forbedrer kundeinteraksjoner.

  • Fornøyde kunder er nøkkelen til gjentatte besøk og gode ambassadører.

  • Samarbeid mellom aktører i bransjen gir verdifulle innsikter og vekst.

  • Kjennskap til målgruppen er avgjørende for å lykkes.

  • Investering i opplæring og utvikling av ansatte løfter servicekvaliteten.

  • Operasjonell fleksibilitet gjør det lettere å tilpasse seg kundebehov.

  • Kontinuerlig forbedring og tilpasning er nødvendig for langsiktig suksess.

Kapittelinndeling

00:00 Introduksjon til SuperOffice Podden
01:50 Mat og Drikke Gruppen sin reise og utvikling
06:11 Hvordan bygge et restaurantimperium
09:47 Markedsføring og kundeengasjement
11:10 Å maksimere kapasitet og effektivitet i restauranten
13:43 Implementering av CRM i restaurantbransjen
17:22 Viktigheten av data og analyse
19:14 Utfordringer i restaurantdrift
24:06 Samarbeid og konkurranse i bransjen
27:43 Tips for å velge riktig CRM-system
32:11 Å feire gode kunderelasjoner og opplevelser


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5 months ago
34 minutes 17 seconds

The SuperOffice podcast
48: [NOR] Hvordan bygge en sterk CRM kultur | Rune Bjørnstad CEO Polyflor Nordic

Nøkkelord

CRM, salgsstrategi, brukeradopsjon, forretningsvekst, kundeforhold, AI i CRM, Polyfloor, salgsprosesser, datadrevet beslutningstaking, byggebransjen

Sammendrag

I denne podkast-episoden intervjuer Hans Christian Grønsleth CEO Rune Bjørnstad fra Polyflor Nordic. Samtalen dreier seg om viktigheten av CRM-systemer i forretningsstrategi, salgsprosesser og brukeradopsjon. De utforsker hvordan datadrevet beslutningstaking kan forbedre salgsarbeidet, og hvilken rolle kunstig intelligens spiller i CRM-systemer. Episoden tar også for seg utfordringer i byggebransjen og betydningen av proaktive salgsstrategier.

Viktige poeng

  • CRM er ikke bare et system, men en strategi.
  • Datadrevet beslutningstaking er avgjørende for suksess.
  • Brukeradopsjon av CRM-systemer er kritisk for effektivitet.
  • Salgsprosesser kan være lange og krever tålmodighet og strategi.
  • Å bygge sterke kundeforhold er nøkkelen til salgssuksess.
  • Proaktive salgsstrategier kan gi bedre markedsposisjon.
  • Effektiv planlegging og oppfølging er avgjørende i salgsarbeid.
  • Integrering av AI kan forbedre CRM-funksjonalitet og brukeropplevelse.
  • Opplæring og kontinuerlig utvikling av salgsteam er nødvendig.
  • Forståelse av markedsdynamikk er viktig for forretningsvekst.


This episode is in Norwegian. Most of our episodes are in English. But we do celebrate 35 years in Business with some guests and talks in Norwegian.

If you have suggestions for topics or guest, just reach out to me at hc@superoffice.com

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6 months ago
37 minutes 14 seconds

The SuperOffice podcast
47: The future of sales: Data-driven insights | Anton Weihard from Goava

Shownotes

In this episode of the SuperOffice podcast, host Hans Christian Grønsleth welcomes Anton Weihard, founder and CEO of Goava. They discuss the evolution of Goava, its integration with Super Office, and how it enhances sales processes through data-driven insights. Anton shares success stories from customers who have improved their win rates and efficiency using Go Ava's tools. The conversation also touches on the importance of customer engagement, data compliance, and the impact of AI on sales strategies. Anton provides valuable advice for sales professionals on leveraging data to target the right customers effectively.


Key takeaways

  • Goava was founded to help salespeople find relevant leads.
  • The platform enhances the human touch in sales.
  • Customers have reported up to a 50% increase in win rates.
  • Guava integrates seamlessly with SuperOffice for enriched data.
  • Proactive engagement is key to successful sales strategies.
  • Data collection is focused on publicly available information.
  • AI tools have accelerated the development of sales solutions.
  • Understanding customer needs is crucial for upselling.
  • Sales professionals should prioritize data-driven decision making.
  • Partnerships enhance the functionality and reach of sales tools.


Chapters

00:00 Introduction to Goava and Anton Weihard

02:49 The vision behind Goava

05:33 Enhancing B2B sales with data

07:55 Integration with SuperOffice

10:38 Customer success stories and impact

13:24 The role of data in sales engagement

15:57 Data collection and GDPR compliance

18:42 Future of Guava and AI integration

21:21 Partnership with SuperOffice

23:49 Advice for sales professionals

26:43 Conclusion and next steps


Keywords

Goava, sales tools, data-driven sales, SuperOffice, customer engagement, AI in sales, CRM integration, GDPR compliance, sales success stories, sales strategies.

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8 months ago
38 minutes 49 seconds

The SuperOffice podcast
46: Building a customer-centric culture in business | Johan Kallblad CEO at Exsitec

Keywords

business growth, company culture, customer-centricity, hiring strategies, technology solutions, Nordic business, leadership, training, customer satisfaction, software solutions, customer growth, software sales, customer satisfaction, Nordic culture, business strategy, acquisitions, NPS, customer loyalty, SaaS, employee engagement


Summary

In this episode of the Super Office podcast, host Hans Christian Grønsleth interviews Johan Kallblad, CEO of Excitec, who shares insights on building a successful IT company, fostering a customer-centric culture, and the importance of hiring for curiosity and a growth mindset. Kallblad discusses strategies for customer growth and satisfaction, emphasizing the need for technology to serve business needs rather than the other way around. In this conversation, Johan Kallblad discusses various strategies for business growth, emphasizing the importance of customer satisfaction and loyalty. He highlights the benefits of growing with existing customers, the challenges of acquiring new clients, and the role of acquisitions in expanding the customer base. The discussion also touches on measuring customer satisfaction, cultural differences in the Nordic countries, and the significance of delivering value to customers. Kallblad concludes by stressing that the ultimate goal is to ensure that customers derive real business value from the software they use.


Takeaways

Building a company culture that cares about the customer is essential for growth.

Hiring for curiosity and a growth mindset leads to better customer service.

Technology should serve the business needs, not the other way around.

Training employees on both technology and customer interaction is crucial.

A single point of contact for support simplifies the customer experience.

Automating business processes can lead to low-risk growth.

Understanding the customer's business is key to providing effective solutions.

A dynamic mindset and curiosity are vital traits in employees.

The company's vision should evolve while maintaining core values.

Customer satisfaction drives referrals and repeat business. Growing with customers leads to mutual benefits.

Customer happiness is crucial for long-term profitability.

Acquisitions can enhance customer offerings and support.

Measuring customer satisfaction is essential for retention.

Cultural differences impact employee engagement and loyalty.

Delivering on promises is key to customer satisfaction.

Quality of software is paramount for user experience.

Understanding customer needs drives product development.

Nordic cultures exhibit unique work ethics and expectations.

Customer-centric strategies are vital for sustainable growth.


Chapters

00:00 Introduction to Johan Kallblad and Excitec

05:10 Building a Company Culture for Growth

10:02 The Importance of Customer-Centricity

12:49 Hiring for Curiosity and Growth Mindset

19:49 Strategies for Customer Growth and Satisfaction

25:56 Growing with Customers: A Win-Win Strategy

28:41 Navigating Competition and Acquisitions

30:06 Measuring Customer Satisfaction: Beyond NPS

34:30 Cultural Insights: The Nordic Work Ethic

46:03 Customer-Centric Growth: The Key to Success


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9 months ago
48 minutes 49 seconds

The SuperOffice podcast
45: Casper Ruud on the SuperOffice podcast | with Hans Christian Grønsleth

Keywords

Casper Ruud, tennis, mental toughness, pre-season training, competitive mindset, team support, young athletes, professional sports, goal setting, sports psychology

Summary

In this episode of the Super Office Podcast, host Hans Christian Grønsleth interviews world number 6 tennis player Casper Ruud. They discuss Ruud's reflections on his 2024 season, his pre-season training, mental toughness, the importance of a supportive team, and advice for young athletes aspiring to reach the top in tennis. Ruud shares insights on setting high goals, the significance of every point in a match, and the balance between fun and discipline in sports.


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10 months ago
37 minutes 16 seconds

The SuperOffice podcast
44: Getting it right for 2025 in top tennis and sales | Øyvind Sørvald

In this episode, Hans Christian Grønsleth and Øyvind Sørvald, the analyst in Casper Ruuds team, explore the parallels between tennis and business, focusing on themes of improvement, resilience, and the importance of teamwork. They discuss how athletes and sales professionals alike must continuously adapt and strive for marginal gains to succeed in competitive environments. The conversation emphasizes the significance of mental resilience, goal setting, and the role of coaching in both sports and business. Ultimately, the episode highlights the necessity of enjoying the process of improvement and maintaining a long-term vision for success.

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10 months ago
35 minutes 17 seconds

The SuperOffice podcast
43: How Casper Ruud is fighting back into the top 10 and how this can inspire sales | Analyst Øivind Sørvald

In business as in sports, there are ups and downs. How do you approach this? As a sales rep or a leader, you will face the same problem. How do you fight the situation? Are there any tips to get from world class tennis? Join me in this conversation with Team Casper Ruud's top analyst.

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1 year ago
24 minutes 29 seconds

The SuperOffice podcast
42: Making revenue more predictable | CCD Camilla Heidenreich Bommen

Selling in B2B is a tough job. But you can succeed. It takes guts, grit, process, smartness, skills and more. Mos is about who you are selling to. Not a single decision maker, but a buying committee. The do not buy products or features. They buy solutions to their pains or problems. Hans Christian Grønsleth is the host of the SuperOffice-podcast. In this episode he talks to CCD, or MD of SuperOffice Norway, Camilla Heidenreich Bommen.

Thanks for listening and thanks for sharing.

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1 year ago
54 minutes 10 seconds

The SuperOffice podcast
41: What can we learn from AI in tennis to improve our business | Øivind Sørvald analyst in Team Casper Ruud

I am happy to welcome Øivind Sørvald to discuss similarities between world class tennis and world class business. Casper has had a great run in Tennis with a high ranking of no 2. Now he is no 12 and in a challenger position. In this episode we get insight into how the team works to improve, how the team cooperates and how AI also has a big place in sports. Host is Hans Christian Grønsleth, Head of Global Partner Business at SuperOffice.

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1 year ago
35 minutes 45 seconds

The SuperOffice podcast
40: Why your CRM needs a health check | Øivind Urdal, Director of services in SuperOffice Norway
Welcome to episode 40 of The SuperOffice Podcast, where we delve into the heart of business technology and innovation. I'm your host, Hans Chr. Grønsleth, and today, we're exploring a crucial aspect of maintaining your business's health and agility. In this episode, we're focusing on what we affectionately term a 'Health Check' of your CRM system. It's an essential tune-up for the engine that drives your customer relationships and business processes. We have a special guest, Øivind Urdal, our esteemed Services Director at SuperOffice, to shed light on this vital topic. Øivind will unpack what a CRM Health Check involves and why it's akin to visiting a business doctor. In the ever-evolving business landscape, where competition shifts, new employees come aboard, and objectives transform, it's crucial to ensure your CRM system remains in peak condition. So, join us as Øivind shares practical tips and insights on keeping your CRM system aligned with your changing business environment. Whether you're looking to optimize your current setup or just curious about the health of your CRM, this episode promises to be an eye-opener. Stay tuned as we dive into this insightful conversation, and let's discover together how a Health Check can rejuvenate and propel your CRM system to new heights!
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1 year ago
38 minutes 34 seconds

The SuperOffice podcast
39: SuperOffice AI Labs and practical use of generative AI | Filip Norman from SuperOffice

In this episode of the SuperOffice podcast, we discuss generative AI and how this will transform the work you do in SuperOffice. We discuss our 1st generation AI and now our 2nd generation AI. There are four pillars of the Superoffice strategy. The first one is to move SuperOffice AI into the sidebar. You can now chat with Hugo Chat AI, and we talk about the smart prompts we provide for different contexts.

Thanks for sharing this podcast, and if you like, please leave a review.

Thanks for listening.

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1 year ago
37 minutes 35 seconds

The SuperOffice podcast
38: The new follow-up dialog | Ester and Filip from SuperOffice RnD
In this episode, I talk with one of our product managers, Filip Norman and one of our product owners, Ester Kater Jonsson, from the RnD department in SuperOffice. They listen to customer feedback and suggestions from prospects and employees and look at trends in the market when they define new solutions and improvements that make our customers more productive and content. Coming up soon is a new and improved activity-dialogue in SuperOffice. Plan your meetings with better tools, invite the right people to your discussions among peers and externals and plan your time better. Ready for some nerding? Thanks for listening. And if you are interested in signing up for our pilot programs, here is where you find them. I am your host, Hans Christian Gronsleth. You can reach me on Linkedin. Thanks for sharing this podcast with your colleagues or friends. This will help us grow the SuperOffice fan base.
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1 year ago
42 minutes 2 seconds

The SuperOffice podcast
37: Close more deals with video messaging | CEO and co-founder Øystein Hansen of Mailvideo
Video messaging is a tactic and tool to use to close more deals. In this episode, we discuss with CEO and co-founder Øystein Hansen of Mailvideo how to get your message across. Video messaging works in sales and for customer success or customer service teams to educate prospects, customers and users. You can find more info in the SuperOffice Appstore. Home - Apps for SuperOffice CRM Online Thanks for listening to the SuperOffice podcast. If you have ideas for guests or topics, please send them to hc@superoffice.com.
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2 years ago
29 minutes 52 seconds

The SuperOffice podcast
36: Creating a business case that matters to the C-suite | Charlotte Blicher, CMO at Digizuite

In this episode, we discuss how you can build a business case that matters to the C-suite. My guest Charlotte Blicher started in sales and has climbed the ladder in marketing. She is now CMO at Digizuite. We talk about real problems and knowing how to solve them. We discuss buying committees and how you can prepare and develop the business case toward a favourable decision. You also need ambassadors or influencers in all parts of the ORG and need to think how to implement as part of the case.

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2 years ago
40 minutes 6 seconds

The SuperOffice podcast
35: How to make use of ChatGPT in B2B | Salvador Baille

AI or ChatGPT is the buzzword in business today. Salvador Baille is an expert in innovation and technology leadership. In his conversation with our host of the SuperOffice podcast, Hans Chr. Grønsleth, many topics are covered. What is ChatGPT, and how does it work? The AI race for companies. Many saas companies are now exploring how to offer AI in their current solutions. What are some common use cases relevant to your company? Is SuperOffice exploring AI as well for their offering to customers? Will ChatGPT kill jobs or create new ones? And how did Salvador use Human AI to capture his first job?

If you have tips for topics or guests or have questions, please send an e-mail to hc@superoffice.com

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2 years ago
48 minutes 58 seconds

The SuperOffice podcast
34: How to build a revenue pipeline on LinkedIn. Miniseries 3:3 with Steven Macdonald

This episode concludes the miniseries on How to build a revenue pipeline on Linkedin by Steven Macdonald and myself. We recommend you listen to parts one and two of the miniseries to get the whole story. The five-step process is designed for you and your team to get started on engaging potential customers with your content and activity on social media. Now is a good time to team up and get going at work.

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2 years ago
31 minutes 18 seconds

The SuperOffice podcast
33: How to build a revenue pipeline on LinkedIn. Miniseries 2:3 with Steven Macdonald

In this episode, Steven Macdonal shares more practical tips on building a revenue pipeline in LinkedIn. Steven has a long experience doing that and shares practical tips as our discussion progresses. He has developed 5 step process that everyone can follow. Doing this right, you can spend one hour a week getting this done. Your host in the SuperOffice-podcast is Hans Chr. Grønsleth from SuperOffice. If you have tips for topics or guests or have a question, send an email to hc@superoffice.com

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2 years ago
28 minutes 44 seconds

The SuperOffice podcast
32: How to build a revenue pipeline on LinkedIn. Miniseries 1:3 with Steven Macdonald

Welcome to the SuperOffice podcast! I'm your host, Hans Christian Grønsleth, and today we have a very special guest joining us. Steven Macdonald is an expert in digital marketing, and he's here to share his incredible knowledge and experience with us.

Are you looking to establish yourself as an expert in your field on LinkedIn? Or perhaps you're interested in improving your company's social media presence to win more deals? If so, you're in the right place! Steven will share his five-step framework for building revenue on LinkedIn, and I'm excited to hear all about it.

Make sure to grab a pen and paper, or listen closely, because there will be many practical tips you'll want to remember. I'm very interested in learning more about establishing myself as an expert, and I'm sure many of you are as well. So without further ado, let's dive in!

If you have suggestions for topics or guests, send an e-mail to hc@superoffice.com

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2 years ago
31 minutes 14 seconds

The SuperOffice podcast
31: News in Request management, create and edit documents on your Mobile CRM and magic scripts | Erik Eide Product evangelist
Thanks for listening to the SuperOffice podcast. In this episode, our host Hans Chr. Grønsleth will talk to our Chief evangelist Erik Eide about three topics. An exciting new version of Request management is ready for pilot customers. And we have news on getting a complete overview of requests or tickets to your sales and projects. If you are using the mobile client for SuperOffice, aka Mobile CRM, you can now create documents on the fly from your phone. Edit contracts created by members of your team. And we top it off with what you can do with sustainable scripting in your cloud-based and mobile-based CRM solution. Interested in signing up for our pilot programs?  https://community.superoffice.com/en/product-releases/pilot-programs/ If you tell a friend and share this podcast, thank you. If you have a tip for some topics or guests, just email hc[att]superoffice.com
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2 years ago
30 minutes 30 seconds

The SuperOffice podcast
30: Virtual prospecting | Michael Ærø from Implement Consulting Group
In this episode of the SuperOffice podcast, our host Hans Chr. Grønsleth talks to Michael Ærø from Implement Consulting Group. Michael has a long experience in sales development and is a true champion when teaching and explaining what needs to be done to succeed in sales. Virtual prospecting is essential for Sales teams. Something does not change, but we must adapt to the new times. Selling is challenging, and you need to step up your game in tough times. We start with pain as a driver for change. Pain is personal, job-specific and quantifiable. How can you and your teammates create pain sheets that fit job titles in your favourite industry? Which prospecting vehicles can you use, and how can you create and improve them? Have you heard about the SNAP model? Simple, invaluable, aligned and prioritized are keywords here. And lots more.  Happy listening. And thanks for sharing the SuperOffice podcast with a friend or a colleague. If you have tips on topics and quests, bring them to hc@superoffice.com
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2 years ago
41 minutes 16 seconds

The SuperOffice podcast
The SuperOffice podcast. Created with a passion for people who love sales, marketing, and customer service. We give you stories from the inside and outside of the SuperOffice community. Most of our episodes are in English. Want to be a guest or knows someone who do? Want to suggest a topic? Please send an e-mail to the host: hc@superoffice.com.