In this episode, we discuss how you can build a business case that matters to the C-suite. My guest Charlotte Blicher started in sales and has climbed the ladder in marketing. She is now CMO at Digizuite. We talk about real problems and knowing how to solve them. We discuss buying committees and how you can prepare and develop the business case toward a favourable decision. You also need ambassadors or influencers in all parts of the ORG and need to think how to implement as part of the case.