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The Socially Savvy Agent
Carrie Jo Little
182 episodes
12 hours ago
Carrie J. Little, MS is the Broker Owner of CarMarc Realty Group and Digital Marketing and Data Stratagist for the real estate industry. Carrie is a 20+ year veteran in the business. Here expertise is showing agents how to generate leads with the tools they pay for from their companies and mls. When you learn how to list, you own the inventory. Carrie also, comes from a technology background, television and residential, commercial and new construction.
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Business
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All content for The Socially Savvy Agent is the property of Carrie Jo Little and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Carrie J. Little, MS is the Broker Owner of CarMarc Realty Group and Digital Marketing and Data Stratagist for the real estate industry. Carrie is a 20+ year veteran in the business. Here expertise is showing agents how to generate leads with the tools they pay for from their companies and mls. When you learn how to list, you own the inventory. Carrie also, comes from a technology background, television and residential, commercial and new construction.
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Business
Episodes (20/182)
The Socially Savvy Agent
The “Already Paid For” Playbook for Real Estate Agents

In this episode, "The “Already Paid For” Playbook for Real Estate Agents" we motivate agents, stop collecting shiny objects and start collecting results. In this roundtable, Carrie J. Little and Justin Letheby show you how to squeeze more listings and buyers out of the tools you already pay for—MLS data, RPR, your CRM, Google Forms, ManyChat, even old-school postcards (yes, paper still works). You’ll hear the renter-to-buyer play that turned a postcard into a closing, the “warehouse of gold” strategy for renters, investors, expires, and cancels, and a simple tagging + nurturing system that turns random contacts into deals. We cover data scripts, landing pages, repurposing LinkedIn blogs into emails, social media that actually builds a list, and the mindset shift from “new software” to “use what works.” Pick one daily action, stay consistent, ask for the business—then watch the pipeline move.


Join us at NAR NXT November 16th, 2025 at 10am https://narnxt.realtor/event/maximizing-what-you-already-have-cost-effective-lead-generation-for-real-estate-professionals/

Follow: @CarrieJLittle and @JBLetheby or @JustinLetheby

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6 days ago
32 minutes 16 seconds

The Socially Savvy Agent
The Tenant-to-Buyer Playbook: Turn Renters into Homeowners

In this episode, I break down a simple three-list strategy to turn renters into buyers—starting with your sphere, pulling a 9-month “rented” list from the MLS, and finding hidden sellers among downsizers and move-up owners. We’ll talk fall-market realities, why “light, bright, and clean” still wins, and how consistency in social + direct mail = conversions. You’ll leave with postcard ideas, a month of content prompts, and a step-by-step pattern you can repeat every month to keep your pipeline full.

Follow and connect with me:
TikTok: https://www.tiktok.com/@carriejolittle
Instagram: https://www.instagram.com/carriejolittle/
YouTube: https://www.youtube.com/@CarrieJLittle

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2 weeks ago
37 minutes 39 seconds

The Socially Savvy Agent
Lead Gen with Remine, Realist, and RPR

In this Coffee with Carrie mini-session, I walk you step-by-step through six fast ways to generate leads using Remine—plus how to mirror the strategy in Realist and RPR. We cover off-market filters, equity and mortgage age, absentee owners, subdivision targeting, multi-units, and pre-foreclosures, so you can mail, message, and convert today. Watch, take notes, and put 10 pieces of mail in the box before lunch.

Follow and subscribe:
YouTube: https://www.youtube.com/@CarrieJLittle
Instagram: https://www.instagram.com/carriejolittle/
TikTok: https://www.tiktok.com/@carriejolittle
Facebook: https://www.facebook.com/SmartGirlMediaMarketing

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1 month ago
30 minutes 56 seconds

The Socially Savvy Agent
Numbers Don’t Lie: Data That Drives Seller Decisions

In this episode of The Socially Savvy Agent, I’m diving deep into why data is the key to converting sellers and generating consistent leads. From understanding inventory and market time to breaking down InfoSparks and RPR reports, I’ll walk you through the exact metrics you need to master to become a stronger listing agent. Whether you’re in Illinois, Florida, or anywhere in between, I’ll show you how to leverage simple data strategies to lead generate, follow up, and close more deals. Grab your coffee, grab a notebook—let’s make the numbers work for you.


🔗 Connect With Me and Sign Up for My Newsletter https://mailchi.mp/f84f4c5752e9/carries-newsletterhttps://mailchi.mp/f84f4c5752e9/carries-newsletter

Follow me for more tips and strategies:

  • TikTok: @carriejolittle

  • Instagram: @carriejolittle

  • YouTube: @CarrieJLittle

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1 month ago
51 minutes 15 seconds

The Socially Savvy Agent
From Prompt to Profit: 7 Ways Real Estate Agents Can Use AI Right Now

In this episode of Coffee with Carrie, I break down how you can use ChatGPT5 to go from prompt to profit. Whether you’re struggling with consistency, follow-up, or creating content, I’ll walk you through 7 practical ways to automate, generate, and stay focused using AI. From morning priority emails to 60-second video scripts, you’ll walk away with tools you can implement today.

👉 Connect with me:

  • TikTok: @carriejolittle

  • Instagram: @carriejolittle

  • YouTube: @CarrieJLittle

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2 months ago
1 hour 1 minute 56 seconds

The Socially Savvy Agent
Step-by-Step Process of How to LIST a home in 2025

Step by Step Process of How to LIST a Home in 2025 🏡
Want to know EXACTLY what to do when a seller calls you to list their home? In this video, I walk you through my proven 14-step checklist that keeps the process professional, efficient, and client-focused. From fact-finding to setting the appointment, using market data, creating your CMA, and following up like a pro—this is the exact process I use in 2025 to win listings.

✅ Perfect for new and experienced agents who want to stay organized and impress clients from the first call.
📌 Grab your pen, take notes, and start converting more sellers today!

The focus factor master class with a checklist https://smartgirlmedia.kartra.com/page/thefocusfactormc#_kvd0wd08x


Follow me on

Instagram instagram.com/carriejolittle

TikTOK - https://www.tiktok.com/@carriejolittle

YouTube - https://www.youtube.com/@CarrieJLittle




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2 months ago
10 minutes 10 seconds

The Socially Savvy Agent
No Plan B: My 12-Month Leap from $30K to $100K

In this episode of The Socially Savvy Agent, I’m joined by powerhouse real estate agent Sheena Baker, who shares how she went from earning $30K to breaking the $100K mark in just 12 months — all by eliminating backup plans and going all in.

Sheena tells it like it is: “There was no second hustle. I had no plan B. I decided to bet on me.” She breaks down how that mindset shift led to consistent income, growing referrals, and a brand people now trust. We talk about how daily action, not just motivation, builds momentum. As Sheena puts it: “I had to stop waiting on motivation and start working my plan. Every day.”

In this episode, we dive into:

  • Why having no plan B fuels clarity and confidence

  • How to use simple checklists to stay consistent

  • What motivates us now vs. what used to

  • Why creating your own daily plan matters more than following someone else’s

  • How Marc's accountability system led to five closings and 37 lots sold in Mexico

You'll walk away with the exact framework I use (yes, I’m giving you the editable checklist) so you can start building your own consistent, intentional real estate business today.

🎯 Connect with Sheena Baker:
Instagram: @sheenabakerrealtor
LinkedIn: Sheena Baker

🎧 Listen now on Spotify, Apple Podcasts, or your favorite podcast platform.

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3 months ago
43 minutes 21 seconds

The Socially Savvy Agent
Beat Top Producers at Their Own Game — Without Playing It

In this episode of Coffee with Carrie, I’m sharing 7 powerful ways you can beat a top-producing real estate agent—without playing their game. From leveraging your niche and dominating digital platforms to offering a boutique client experience and staying consistent when it gets boring, I’ll show you exactly how to shift the narrative and grow your business your way. Whether you're new to real estate or ready to level up, this episode will give you the motivation and strategy to move forward with confidence.

Invest in your business when you start with what you are willing to do "the focus factor' course - go to https://smartgirlmedia.kartra.com/page/thefocusfactormc

🔗 Let’s stay connected:
📲 Follow me on Instagram: @CarrieJoLittle
🎵 Follow on TikTok: @CarrieJoLittle
▶️ Subscribe on YouTube: Carrie J. Little

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3 months ago
41 minutes 28 seconds

The Socially Savvy Agent
“Real Talk: Why Your Ego Is Killing Your YouTube Channel”

🎙️ In this episode of “Real Talk: Why Your Ego Is Killing Your YouTube Channel,” Carrie J. Little sits down with YouTube powerhouse and real estate pro Shaheedah Hill, who breaks down exactly why most agents are stuck and struggling on YouTube. From the truth about niching down and beating the algorithm to the myths around fancy equipment, this episode is packed with straight-up strategy, no fluff.

Shaheedah shares how she went from local Atlanta agent to national YouTube influencer with over 200K subscribers—all while managing motherhood and building a business with intention. If you're a real estate agent tired of guessing what to post and ready to make YouTube work for you, grab a notebook. And leave your ego at the door.


Join me on YouTube https://www.youtube.com/@CarrieJLittle

Follow Shaheedah Hill https://www.youtube.com/@ShaheedahHill

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4 months ago
24 minutes 34 seconds

The Socially Savvy Agent
The Only Way to Win: Lead Generation You’ll Actually Do Daily

In this episode, we’re getting real about what it actually takes to generate consistent leads in real estate. If you've ever felt stuck, unmotivated, or distracted, this one’s for you. I’m breaking down my follow-up formula, sharing why having a strong why matters more than ever, and giving you actionable steps to create a daily lead generation checklist that works — because let’s face it, motivation fades, but systems keep you in business.

Grab your coffee, your notepad, and get ready to build the business you say you want.

📲 Follow me on social:
TikTok: @carriejolittle
Instagram: @carriejolittle
YouTube: @CarrieJLittle

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5 months ago
40 minutes 55 seconds

The Socially Savvy Agent
Get Out in These Streets: Real Estate Lead Gen with Your MLS

In this episode of Coffee with Carrie, we’re getting real about real estate lead generation—with a little help from Marc’s bold sidewalk strategy and Carrie’s data-driven MLS tips. From handwritten note cards to mining expired listings, Carrie drops 10+ lead generation tactics you can implement today. Whether you're new to the business or looking for fresh ways to follow up with past clients, this episode has practical tools and some fun stories you don’t want to miss.

☕ Grab your coffee and your notebook—this is your sign to show up, follow up, and stand out in your market.

🔗 Connect and follow:
📱 Instagram: @carriejolittle
🎵 TikTok: @carriejolittle
📺 YouTube: @CarrieJLittle

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6 months ago
39 minutes 24 seconds

The Socially Savvy Agent
Social Media Strategy Made Simple: Commit, Create, Convert

In this episode, we’re diving into how to simplify your social media strategy so it actually works. From setting weekly goals to creating consistent content that converts, I’ll walk you through the exact steps I use — and teach — to generate leads online. Whether you're just starting or need a reset, this episode gives you the strategy and the push to take action.

Follow me on TikTok: @carriejolittleInstagram: @carriejolittleYouTube: @CarrieJLittl

www.smartgirlmedia.com

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6 months ago
39 minutes 8 seconds

The Socially Savvy Agent
Scaling with Social: When DIY Stops Working and It’s Time to Hire

In this episode, Scaling with Social: When DIY Stops Working and It’s Time to Hire, I’m breaking down when it’s time to stop doing your own social media and hire help. We talk about audits, engagement, scaling your business, and why consistency beats perfection. Ready to grow your brand and your leads? Grab your coffee and your notebook — let's scale together!

Follow me on

📸 Instagram: @carriejolittle
🎵 TikTok: @carriejolittle
▶️ YouTube: @CarrieJLittle

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6 months ago
34 minutes 58 seconds

The Socially Savvy Agent
The Power of Showing Up with Event Based Marketing

In this inspiring episode, Carrie J. Little chats with top-producing real estate agent Sheena Baker to unpack the secret to her success—showing up. From childhood basement parties to becoming the go-to agent in her community, Sheena shares how authentic relationships and consistency built her business. Learn why being present matters more than perfect pitches, and how everyday conversations can lead to powerful referrals.

🎧 Listen in and discover:

  • Why your next client could be across the street.

  • How to throw client events that don’t break the bank.

  • The key to building a business around who you are—not just what you do.

    Follow us on social media www.instagram.com/carriejolittle

    https://www.instagram.com/sheenasells/

    https://www.youtube.com/@CarrieJLittle

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6 months ago
33 minutes 40 seconds

The Socially Savvy Agent
AI Tools We Can't Ignore!

In this episode, we dive into how AI, especially ChatGPT, is reshaping industries like education, real estate, and business. Discover the surprising stats behind who's embracing AI and why there's still hesitation. Join us as we reveal practical ways to leverage AI tools daily for efficiency and growth. Don't forget to follow us on:https://www.youtube.com/@mjblazy, https://www.instagram.com/carriejolittle/, https://www.youtube.com/@CarrieJLittle, https://www.youtube.com/@mjblazy, https://www.tiktok.com/@carriejolittle, https://www.tiktok.com/@minablazy.

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7 months ago
24 minutes 2 seconds

The Socially Savvy Agent
Unlocking the AI Funnel

In this episode, we dive deep into the transformative power of AI, exploring how tools like ChatGPT can streamline your decision-making and daily tasks. Dr. Mina reveals her "funnel effect" strategy for turning scattered information into actionable insights. Carrie shares practical tips for real estate agents and entrepreneurs to effectively integrate AI into their workflow. Follow us at https://www.youtube.com/@mjblazy, https://www.instagram.com/carriejolittle/, https://www.youtube.com/@CarrieJLittle, https://www.youtube.com/@mjblazy, https://www.tiktok.com/@carriejolittle, and https://www.tiktok.com/@minablazy

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7 months ago
25 minutes 30 seconds

The Socially Savvy Agent
Memory, Projects & AI Hacks

In this episode, "Memory, Projects & AI Hacks" Mina and I dive into the latest ChatGPT updates and how they can revolutionize the way you work. We break down the new Memory feature, how Projects can help you stay organized, and share AI hacks that will save you time and boost productivity. Whether you're in real estate, education, or content creation, these strategies will help you make the most of AI. Tune in now and follow us for more insights!

🔗 Follow us:
YouTube | Instagram | YouTube | YouTube | TikTok | TikTok

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8 months ago
27 minutes 58 seconds

The Socially Savvy Agent
A Real Estate Agent’s Focus Formula

Do you ever feel stuck or off track as a real estate agent? In this episode, Carrie J. Little shares four essential strategies to regain focus and build consistency in your business. Whether you're new to the industry or just need a reset, these practical tips—ranging from using checklists to stepping away from tech—will help you stay on course. Tune in and start taking action today!

👉 Follow for more insights:
📌 YouTube
📌 Instagram
📌 TikTok
📌 Facebook

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8 months ago
6 minutes 16 seconds

The Socially Savvy Agent
Social media leads, brand building, followers, and engagement

In this episode, we’re diving deep into the power of social media for real estate agents. It’s not just about posting—it’s about building relationships, establishing trust, and creating content that converts followers into clients. I’ll break down engagement strategies, the importance of brand consistency, and why video is a game-changer for your business. Whether you’re struggling with content ideas or looking to refine your strategy, this episode will give you the tools to elevate your online presence and generate more leads. Tune in and start showing up with confidence on social media! 🚀🎙️


Blog Post www.smartgirlmedia.com

YouTube Channel https://www.youtube.com/@CarrieJLittle

Instagram - www.instagram.com/carriejolittle/

TikTok - www.tiktok.com/@carriejolittle


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9 months ago
42 minutes 45 seconds

The Socially Savvy Agent
TikTok Shutdown - Lessons Learned

Imagine this: a world without social media. In this episode of Twinfluence, Carrie J. Little dives into the recent TikTok shutdown and its ripple effects on users, businesses, and social media strategies. Learn essential lessons from the ban, explore actionable steps to diversify your online presence, and discover how to prepare for a future where digital connections might disappear. Don’t wait to future-proof your business—watch now and join the conversation!
📌 Subscribe for more episodes every Wednesday at 7 PM CST.

Follow me on Instagram www.instagram.com/carriejolittleTikTok https://www.tiktok.com/@carriejolittleSubscribe to my podcast Blog www.smartgirlmedia.com

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9 months ago
13 minutes 27 seconds

The Socially Savvy Agent
Carrie J. Little, MS is the Broker Owner of CarMarc Realty Group and Digital Marketing and Data Stratagist for the real estate industry. Carrie is a 20+ year veteran in the business. Here expertise is showing agents how to generate leads with the tools they pay for from their companies and mls. When you learn how to list, you own the inventory. Carrie also, comes from a technology background, television and residential, commercial and new construction.