
In this episode, I break down a simple three-list strategy to turn renters into buyers—starting with your sphere, pulling a 9-month “rented” list from the MLS, and finding hidden sellers among downsizers and move-up owners. We’ll talk fall-market realities, why “light, bright, and clean” still wins, and how consistency in social + direct mail = conversions. You’ll leave with postcard ideas, a month of content prompts, and a step-by-step pattern you can repeat every month to keep your pipeline full.
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