Want to scale your Business with Content? Go here: https://www.wearelaneymedia.com/podcast-smm
Unpacking Viral Content Strategy with Caroline Flett | Social Media Millionaire PodcastIn this comprehensive episode of the Social Media Millionaire podcast, Kenda sits down with the go-to expert in viral content creation, Caroline Flett. Caroline shares her in-depth knowledge and experiences on how to make content that not only attracts but retains and grows a loyal audience on social media platforms like Instagram and TikTok.Caroline delves into the hard lessons learned about consistently going viral, emphasizing the importance of putting oneself out there and leveraging existing content by analyzing what works. She offers invaluable insights into her meticulous research process, which starts on Instagram and sometimes extends to TikTok, revealing the most effective formats and strategies to make content binge-worthy and highly shareable.The discussion covers the significance of having a content series, the psychology of engaging hooks, and the necessity of being clear and specific in delivering value. Caroline also touches on the importance of hook optimization, explaining how she iterates multiple versions to find the most compelling one. She shares her process for editing and scripting reels, focusing on maintaining audience attention and delivering consistent, high-quality content.Furthermore, Caroline breaks down her use of Notion for organizing and managing her content strategy. She highlights the importance of balancing different types of content to meet various goals, such as building authority, driving engagement, or converting followers into customers. Caroline also discusses the role of trial reels and ManyChat in her strategy, debunking myths about their potential negative impacts on engagement and reach.For content creators and business owners looking to navigate the complexities of social media marketing, this episode is a goldmine of strategies, tips, and practical advice. Whether you're just starting out or looking to refine your existing approach, Caroline's expertise offers a roadmap to achieving sustained growth and visibility.Don't miss out on this enlightening conversation that's packed with actionable insights tailored for today's digital landscape.00:00 Introduction and Guest Overview01:49 The Hard Lessons of Going Viral02:35 Research and Strategy for Viral Content03:50 The Power of Content Series07:29 Creating Engaging and Effective Reels10:57 Research Tools and Techniques19:20 Content Management and Planning25:08 Outsourcing Content Creation29:36 Crafting Effective Spoken Reels32:30 The Importance of Hooks in Content Creation33:41 Creating Viral Hooks: Tips and Techniques34:55 The Power of Specificity in Hooks38:56 Experimenting with Trial Reels47:26 Dealing with Negative Comments50:49 Using ManyChat for Engagement53:13 Organic Growth vs. Paid Ads56:03 Final Thoughts and Offers
Want a Free GAP assessment on your Content? Go here: https://www.wearelaneymedia.com/podcast-smm
In this video, Kenda addresses common pitfalls in investing in business coaches and programs based on her personal experience. Kenda shares insights acquired from a $200,000 investment in various coaching programs—both positive and negative outcomes. Kenda offers a strategic approach to consistent lead generation, highlighting the importance of organic content marketing and the drawbacks of formulaic, one-size-fits-all advice. Kenda explains the significance of understanding consumer psychology and buyer types to craft effective content and sales strategies. Additionally, they debunk myths about effortless sales processes and the over-reliance on advertising before mastering organic growth. Concluding with an emphasis on data-driven decision-making, Kenda aims to restore trust in coaching while empowering viewers to customize and implement effective marketing strategies confidently.
00:00 Introduction and Background
01:16 The Biggest Coaching Mistake
04:52 Lessons Learned and Moving Forward
06:36 Top Five Gaps in Coaching Programs
07:47 Effective Lead Generation Strategies
13:26 Understanding Buyer Psychology
25:00 Creating a Repeatable Sales Process
35:34 Avoiding Unsustainable Strategies
44:59 Final Thoughts and Advice
Want a Free GAP assessment on your content? Go here: https://www.wearelaneymedia.com/podcast-smm
Leveraging Psychology to Turn Views into Sales: The 4A Scripting Model In this episode of the Social Media Millionaire Podcast, Kenda explains the common issue of engaging content that doesn't convert to sales. Discover how the 4A Scripting Model – Attract, Anchor, Activate, and Acquire – can help you reframe your content to connect deeply with your audience and boost conversions. Kenda dives into neuromarketing principles, the framing effect, and the specific needs of different buyer types to create impactful and binge-worthy content. Tune in to learn how to transform viewer attention into actionable sales and significantly improve your marketing strategy. 00:00 Introduction: The Content Conundrum 00:46 Leveraging Psychology and Neuromarketing 02:56 Understanding the Four Buyer Types 12:57 The 4A Scripting Model Explained 15:44 Implementing the 4A Scripting Model 20:22 Why the 4A Model Works 21:57 Conclusion and Next Steps
Want to Scale your Business? Go here: https://www.wearelaneymedia.com/podcast-smm Welcome to another episode of the Social Media Millionaire Podcast! Today, we're tackling the challenge of consistent posting with minimal sales. Discover the CONVERTS Framework, a proven system to transform content from mere likes and views into real sales across any industry. This episode delves into each step of the framework, supported by real client examples, and explains how business owners can audit and enhance their content effectively. Learn about the critical difference between symptoms and problems, how to overcome common objections, and how to speak directly to your audience's desires and pain points. Also, gain insights into neuromarketing and biopsychology to turn your content strategy around and achieve your revenue goals. Don't miss out on this invaluable guide to creating impactful content that converts! 00:00 Introduction to the Episode 00:34 The Converts Framework Overview 02:09 Client Success Story 03:32 Understanding Audience Connection 04:38 The Science Behind Buying Decisions 06:02 Addressing Symptoms vs. Problems 09:18 Overcoming Objections 11:35 Narrating Desires and Identifying Villains 13:59 Elevating Authority and Showcasing Results 15:12 Targeting All Buyer Types 18:05 Final Thoughts and Action Steps
Navigating Business Conflict: Strategic Counsel with Susanna Margison In this enlightening episode, Susanna Margison, a unique blend of lawyer and coach, delves into her innovative approach called 'strategic counsel.' She shares her experiences and methods for resolving conflicts before they escalate into legal battles, focusing on helping entrepreneurs manage both personal and business disputes. Susanna discusses the importance of humanistic approaches, setting the right tone in client interactions, and avoiding unnecessary litigation. The conversation covers practical advice on how to handle non-payment issues, client complaints, and the vital role of compassion in business relationships. Susanna also provides insights into dealing with online defamation and keeping a level head when facing social media backlash. Whether you're an entrepreneur facing conflict or someone interested in effective conflict resolution, this episode offers valuable strategies for maintaining integrity and positive client relationships. 00:00 Introduction to Susannah Margeson 00:54 Real-Life Olivia Pope: Strategic Counsel in Action 03:04 Reputation Management and Conflict Resolution 07:08 Navigating the Unregulated Online Space 11:11 Handling Non-Payment and Client Relationships 21:40 Legal Strategies and Conflict Resolution 32:05 Embracing a Collaboration Mindset 33:02 The Pitfalls of Insecurity in Business 34:14 Navigating Client Relationships with Confidence 35:24 The Power of Kindness in Legal Strategies 38:09 Handling Demand Letters and Legal Threats 40:05 Turning Mistakes into Opportunities 42:08 Dealing with Online Criticism 01:01:42 Final Thoughts and Where to Find More
Mastering Your Sales Process: Discovering the Secrets to an 85%+ Close Rate In this episode, Kenda dives into the rising concerns of the TikTok ban, political future, and business stability witnessed in January. Focusing on the sales gaps identified in the audience's marketing efforts, Kenda reveals her personal strategies that result in an impressive 85%+ close rate, achieved through organic marketing. Key areas of focus include the importance of building trust and connection before the sales call, understanding different buyer types, and tailoring sales pitches accordingly. Data tracking, effective training of sales teams, and creating a consistent message across all platforms are also discussed as critical components of a successful sales process. 00:00 Reflecting on January: Social Media and Business Concerns 00:47 Understanding the Sales Process Gap 01:09 Secrets to a High Close Rate 02:03 Building Trust and Connection in Sales 02:25 Sales Philosophy and Client Feedback 03:13 Unpacking Sales Philosophy and Framework 03:36 Industry Close Rates and Unique Marketing Strategies 04:42 Personalizing the Sales Experience 05:02 Common Sales Challenges and Overcoming Objections 05:58 Shifting the Focus of Sales Calls 06:49 The Comprehensive Sales Process 08:00 Training and Isolating Sales Process Issues 10:02 Discovery, Pitching, and Closing 10:51 Effective Discovery Questions 13:56 Customizing Your Sales Pitch 20:24 Tailoring the Close to Buyer Types 21:54 Leveraging Neuromarketing in Sales 25:35 Auditing and Improving Your Sales Process 26:37 Final Thoughts on Sales and Connection
Overcoming Insecurities: My Journey to Consistency and Confidence On Camera In this solo episode of the Social Media Millionaire Podcast, Kenda shares a heartfelt and personal journey about overcoming lifelong insecurities related to being on camera. Born with a rare eye cancer, Kenda discusses how her experience with a prosthetic eye and public bullying shaped her self-perception and affected her confidence. She recounts various stages in her life—from being a varsity cheerleader and rodeo queen facing exclusion, to ultimately succeeding in these areas despite opposition. The host reveals her struggles with self-doubt, particularly in the realm of social media and content creation. Kenda also provides actionable advice for overcoming these challenges, emphasizing the importance of consistency, a clear content strategy, and focusing on the message rather than personal appearance. The episode aims to inspire and reassure those struggling with insecurities that they can still achieve success and make a meaningful impact. 00:00 Introduction and Purpose of the Episode 00:40 Struggles with Being on Camera 01:30 Personal Backstory: Overcoming Eye Cancer 03:04 Challenges in Public Life and Rodeo 11:38 Dealing with Criticism and Self-Doubt 17:52 Strategies for Consistent Content Creation 22:44 Tactical Tips for Overcoming Insecurities 26:20 Encouragement and Final Thoughts
Welcome to the Social Media Millionaire podcast! In this episode, Kenda and Soren Laney dive deep into the powerful world of founder-focused content. Learn what a personal brand truly means, how to craft it to differentiate yourself from competitors, and why effectively building your brand can give you the unbeatable edge in your industry. Discover insightful strategies on eliminating price shopping, increasing conversion rates, and engaging your audience through authentic storytelling. Kenda and Soren share valuable tips on connecting with your audience through curated authenticity, leveraging the mere exposure effect, and understanding the psychological foundations of trust. From case studies to real-life examples, this episode is packed with actionable takeaways. Understand how to navigate common mistakes, balance vulnerability with privacy, and create compelling content without oversharing. Learn from industry leaders like Alex Hormozi, Jesse Itzler and other influencers on how they seamlessly integrate personal experiences into their successful brands. Whether you're new to personal branding or looking to uplevel your strategy, this episode offers a comprehensive guide to mastering founder-focused content. Be sure to subscribe, leave a review, and follow Kendra and Soren on social media for more expert advice and tips on building a standout brand. Follow us on social media: - Kenda Laney: Kenda.Laney (all platforms) - Soren Laney: Soren.Laney (all platforms)
Scale your business with Kenda: https://wearelaneymedia.com/lm-consult-page
In this solo episode of the Social Media Millionaire Podcast, host Kenda tackles listener-submitted questions from her Instagram story. She dives into the advantages of developing a personal brand over a business brand, citing the importance of founder-focused content to build trust and emotional connections with audiences. Kenda also addresses how to handle stress and overwhelm in business, offering insights into improving business systems and delegation. Additionally, she provides strategies on becoming an expert in your client's industry, handling social media negativity, and diversifying content. This episode is packed with tactical advice on effectively using social media for personal and business growth.
00:00 Introduction and Episode Overview
00:37 Personal vs. Business Branding
02:52 Building Trust with Personal Content
05:22 Understanding Client Industries
07:42 Handling Overwhelm and Pressure
12:44 Adapting to Social Media Changes
15:56 Dealing with Negative Comments
19:29 Integrating New Topics into Content
20:23 Building a Podcast Following
21:15 Conclusion and Final Thoughts
As a money mastery coach, Erinn Bridgman empowers female entrepreneurs to design a business that is not just ‘profitable’, but brings about personal financial freedom. She began by scaling her wedding photography business to over six figures in under two years, affording her the capital to begin funding the real estate empire she and her husband now run. Her life’s mission is to take the taboo out of money and help women gain financial confidence to build REAL wealth.
TIMESTAMPS:
01:00 - Background on Erinn
10:30 - How to reinvest in your business
20:00 - Assessing the ROI on your investments
28:00 - How much money you should be investing
36:00 - Psychology of pricing explained
43:30 - How to maximize your revenue
50:00 - Worst financial advice
CONNECT WITH ERIN
Erinn Instagram HERE
Erinn Website HERE
Money Personality Quiz HERE
The Wealthy Woman Podcast HERE
RESOURCES + LINKS
Work W/ Us HERE
Millionaire Archives Community HERE
The Journal HERE
FOLLOW
Instagram: @kenda.laney
TikTok: @laneymedia
Website: laneymedia.org
In today’s episode, we have an inspiring special guest, my mother-in-law, and start-up founder, Nancy Laney.
TIMESTAMPS:
02:20 - Meet Nancy Lancy
05:50 - Pivoting in business
07:55 - Top mistakes you’re making in your business
08:55 - How you can protect your business
17:30 - Consulting vs done-for-you businesses
36:50 - Hiring & firing team members
49:00 - Public speaking tips
59:00 - Forbes Business Council
1:02:00 - Building & maintaining relationships in business
1:04:30 - Utilizing LinkedIn for business
1:09:30 - How to deal with imposter syndrome
1:16:30 - Mindset behind building a successful business
RESOURCES + LINKS
Work W/ Us HERE
Millionaire Archives Community HERE
The Journal HERE
FOLLOW
Instagram: @kenda.laney
TikTok: @laneymedia
Website: laneymedia.org
In today’s episode, we unpack exactly what you need to do to generate $500k/month in your business.
TIMESTAMPS:
01:20 - 4 questions you need to be able to answer
02:00 - What are the buyer types in your audience?
05:00 - What are the specific symptoms that your audience self-identifies with?
06:15 - Who are your offers for?
07:00 - What makes YOU different from your competitors?
09:40 - How to increase your visibility in the online space
11:30 - The reason your content isn’t going viral
14:00 - Viral content formula explained
17:40 - How to handle objections in your content
19:00 - How to confidently close the sale
21:30 - How to deliver high-level service to your clients
RESOURCES + LINKS
Work W/ Us HERE
Millionaire Archives Community HERE
The Journal HERE
4 Buyer Types Episode Podcast HERE
FOLLOW
Instagram: @kenda.laney
TikTok: @laneymedia
Website: laneymedia.org
In today’s episode, I’m unpacking what you need to do if you’re looking to utilize and grow your Instagram subscription.
RESOURCES + LINKS
Work W/ Us HERE
Millionaire Archives Community HERE
The Journal HERE
FOLLOW
Instagram: @kenda.laney
TikTok: @laneymedia
Website: laneymedia.org
I am so excited for today’s podcast episode where I tell you the 24 things I learned so far in 2024 in business! Do yourself a favor and learn from my mistakes! Cheers to 4th quarter everyone!
RESOURCES + LINKS
Work W/ Us HERE
Millionaire Archives Community HERE
The Journal HERE
FOLLOW
Instagram: @kenda.laney
TikTok: @laneymedia
Website: laneymedia.org
In today’s episode, I do a deep dive into WHAT to say in your content to make sales in your business and answer some of your most-asked questions!
TIMESTAMPS
01:30 - Why your content isn’t converting into sales
03:00 - “How to do” vs “What to do” in your content
05:00 - Creating an emotional connection
07:30 - Aspiration vs inspiration
10:00 - Crafting the customer journey
15:00 - How to create “personal” content
19:00 - The “people first” customer journey
23:00 - Taking clients from discovery to purchase
25:00 - Q&A
RESOURCES + LINKS
Work W/ Us HERE
Millionaire Archives Community HERE
The Journal HERE
FOLLOW
Instagram: @kenda.laney
TikTok: @laneymedia
Website: laneymedia.org
The MOST highly-requested podcast episode to date. Today, we’re diving into Pinterest marketing! What it is, how to use it, and how to get started.
TIMESTAMPS
01:20 - What is Pinterest marketing
02:10 - What makes Pinterest different from other social media platforms
04:50 - How we use Pinterest in our business
06:50 - The basics of starting your Pinterest account
08:00 - How to optimize your Pinterest account
09:30 - FAQ when it comes to Pinterest
RESOURCES + LINKS
Work W/ Us HERE
Millionaire Archives Community HERE
The Journal HERE
FOLLOW
Instagram: @kenda.laney
TikTok: @laneymedia
Website: laneymedia.org
“What would Kenda do?!” So excited for this podcast episode. I asked you over on Instagram what you would like advice on and you came in HOT with these questions! Let’s get into it.
TIMESTAMPS
00:45 - “What offers to focus on if you don’t have a lot of time?”
03:55 - “If you were me and my brand, what would you do to scale?”
06:37 - “You have 30 days to make $100k in your business, what would you do during those 30 days?”
08:50 - “When to push yourself vs when to rest?”
18:45 - “What is outside of work Kenda like?”
21:26 - “How do you balance your romantic relationship with business?”
23:45 - “How can I start a business with limited knowledge?”
25:20 - “How to protect & sell your e-book?”
26:25 - “What is the best way to monetize a brand?”
28:35 - “How are you so disciplined?”
RESOURCES + LINKS
Work W/ Us HERE
Millionaire Archives Community HERE
The Journal HERE
Our Relationship In Business Podcast HERE
FOLLOW
Instagram: @kenda.laney
TikTok: @laneymedia
Website: laneymedia.org
So excited for todays podcast episode where we dive in to what you should be doing to set yourself up for success this Black Friday.
TIMESTAMPS
4:40 - Kenda’s audition for American Idol 2025
8:00 - “Discounts” don’t work for Black Friday
9:50 - Our favorite Black Friday strategies
14:00 - How to set yourself up for success for a large influx of clients
18:30 - What you need to focus on (as the CEO) when you’re seeing so much growth
22:40 - How to set realistic goals
27:00 - What you need to do to keep the momentum going
32:00 - How we promote Black Friday on social media
39:00 - Reverse engineering your Black Friday revenue with your content
41:10 - How to handle objections in your content
RESOURCES + LINKS
Work W/ Us HERE
Millionaire Archives Community HERE
The Journal HERE
FOLLOW
Instagram: @kenda.laney
TikTok: @laneymedia
Website: laneymedia.org
So excited for today’s podcast episode where we take a deep dive into how to ACTUALLY leverage your analytics in business. A data-science approach to help you leverage your organic content.
TIMESTAMPS
4:00 - Where to look for your analytics
6:30 - How we teach our clients to track analytics
10:45 - Why you shouldn’t rely on Metricool for metrics
18:40 - What to look for & track in your analytics
19:45 - Why you have low sales with a large following
22:35 - How to assess the gaps in your content
27:25 - What your link in bio needs to be
RESOURCES + LINKS
Work W/ Us HERE
Millionaire Archives Community HERE
The Journal HERE
FOLLOW
Instagram: @kenda.laney
TikTok: @laneymedia
Website: laneymedia.org
In this episode, we will delve into the technicalities of ChatGPT and how it can be leveraged to drive traffic, generate leads, and increase conversions. We will also discuss the best practices and tips for optimizing ChatGPT for maximum impact.
If you are interested in using ChatGPT to take your marketing and lead generation efforts to the next level, this is the episode you don't want to miss.
RESOURCES + LINKS
Work W/ Us HERE
Millionaire Archives Community HERE
The Journal HERE
FOLLOW
Instagram: @kenda.laney
TikTok: @laneymedia
Website: laneymedia.org
