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In this video, Kenda addresses common pitfalls in investing in business coaches and programs based on her personal experience. Kenda shares insights acquired from a $200,000 investment in various coaching programs—both positive and negative outcomes. Kenda offers a strategic approach to consistent lead generation, highlighting the importance of organic content marketing and the drawbacks of formulaic, one-size-fits-all advice. Kenda explains the significance of understanding consumer psychology and buyer types to craft effective content and sales strategies. Additionally, they debunk myths about effortless sales processes and the over-reliance on advertising before mastering organic growth. Concluding with an emphasis on data-driven decision-making, Kenda aims to restore trust in coaching while empowering viewers to customize and implement effective marketing strategies confidently.

00:00 Introduction and Background

01:16 The Biggest Coaching Mistake

04:52 Lessons Learned and Moving Forward

06:36 Top Five Gaps in Coaching Programs

07:47 Effective Lead Generation Strategies

13:26 Understanding Buyer Psychology

25:00 Creating a Repeatable Sales Process

35:34 Avoiding Unsustainable Strategies

44:59 Final Thoughts and Advice