The Metrics that Actually Matter (and how to track them)

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The Social Media Millionaire™

Laney Media

61 episodes

5 hours ago

Welcome to the Social Media Millionaire Podcast hosted by Laney Media. This is the first podcast for the Modern CEO who is scaling million dollar businesses with organic social media.

Marketing

Business

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All content for The Social Media Millionaire™ is the property of Laney Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to the Social Media Millionaire Podcast hosted by Laney Media. This is the first podcast for the Modern CEO who is scaling million dollar businesses with organic social media.

Marketing

Business

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The Metrics that Actually Matter (and how to track them)

The Social Media Millionaire™

1 hour 9 minutes 12 seconds

4 days ago

The Metrics that Actually Matter (and how to track them)

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Most people track views, followers, and likes. Vanity metrics. Then wonder why they're not making money. Views aren't the problem. Conversion is. In this episode, I'm breaking down the 5 metrics that actually matter, how to calculate them, what "good" looks like, and the 6 buying triggers that drive conversion at each stage. Content to profile, profile to link, link to application, show rate, and close rate. Plus the exact benchmarks for each, how to identify where your funnel is bleeding money, and how to fix it. The data will tell you where to focus. Without it, you're just guessing.