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Leveraging Psychology to Turn Views into Sales: The 4A Scripting Model In this episode of the Social Media Millionaire Podcast, Kenda explains the common issue of engaging content that doesn't convert to sales. Discover how the 4A Scripting Model – Attract, Anchor, Activate, and Acquire – can help you reframe your content to connect deeply with your audience and boost conversions. Kenda dives into neuromarketing principles, the framing effect, and the specific needs of different buyer types to create impactful and binge-worthy content. Tune in to learn how to transform viewer attention into actionable sales and significantly improve your marketing strategy. 00:00 Introduction: The Content Conundrum 00:46 Leveraging Psychology and Neuromarketing 02:56 Understanding the Four Buyer Types 12:57 The 4A Scripting Model Explained 15:44 Implementing the 4A Scripting Model 20:22 Why the 4A Model Works 21:57 Conclusion and Next Steps