This week, we have Mathew Ward on the show. I really enjoyed chatting with him, and here’s why. He’s been through it all. From cold selling at the start, to building startups in Japan, to selling companies. This is the kind of founder story I love. Wins, losses, exits, and the lessons that come with it. You’re really gonna enjoy this one. Enjoy Matt Ward.

This week we have Sam Baisla on the podcast. We’d never spoken before, just LinkedIn friends, but wow! We only had half an hour, but it was unbelievable. Sam’s trained hundreds of thousands of sales reps. 5,000 at once. The way he thinks about sales is beautiful. That’s why I love sales so much. There’s so many ways to see it. You’re gonna adore this. Half an hour of pure sales genius. Get at it.

Sales is hard work - it's relentless. If you're not careful, it can get a bit much. Love this conversation with Liz Bradford. She's been there, she's burned out, she's understood what it means to be an incredible high-level. This show, she'll talk to you about the signs that come when you're doing too much, what to do, and how she's worked it through for herself and her clients. I love sales. I love doing as much as I can. But we also have to be reali...

This was an absolutely fantastic show. I loved talking to Austin. I don't think you could make sales any clearer. He talks about just getting at it, getting it done, getting your teeth kicked in every day, accepting the nos, and working hard. This is absolute gold. I think if you listen to this and are not enthused about sales, it's not your thing. Enjoy this conversation with the one and only Austin Guest!

This week, we have Zach on The Sell. I met Zach through a fractional freelance community and I absolutely loved this conversation. He’s helping people work in what I think is the new way of offering your services fractionally. Zach specialises in sales, and we talk about what that looks like as a fractional sales leader. If you’re entering the world of fractional, he gives the absolute breakdown of how to do it. Such a good chat. The one and only Zach King. Enjoy.

Sales isn’t just about hitting targets -it’s about becoming sales fit. In this episode of The Sell, I break down how developing the right mindset and daily habits can transform your sales career. What You’ll Learn: ・The Levels of Competence and how to move from beginner to expert effortlessly. ・The three key sales actions that will keep your pipeline strong. ・How to overcome fear, build confidence, and create real connections. ・The power of storytelling in sales - and how to use it to ...

This week, we have Walter Crosby. I had such a good time talking to Walter. He has more experience than me and his way of thinking about sales is so good. He started doing 400 cold calls a day. Now he teaches CEOs and sales leaders how to do it right. If you’re wondering what the magic source of sales is, Walter gets pretty close to answering that. Such a thoughtful, grounded conversation. I think you’ll really enjoy it.

This week’s episode is with Annabelle Lin. She’s worked at some of the biggest companies: Citi, Google and now runs her own startup. She started in marketing, but learned pretty quickly that sales was her thing. If you’re looking to get better at sales, start in sales, or just want some sales tips, Annabelle is your person! I think you’ll really enjoy this one.

This week's episode is a special one. If you regard just me and no guest special, then it's a special one. I write sales poetry. Yep, I know it's weird, but I do. And I turn it into newsletters every week. This podcast episode is me reading a selection of that poetry to you. The idea is to give you some thoughts around sales, show how amazing sales can be, and hopefully shows you how much I love sales. I really hope you enjoy it.

I met Freddie, two years ago, since then, we've done so much sales together. Although we work for our own individual firms, we often collaborate and get on calls where we both sell together, we push each other, we laugh, we chat. Real old-school stuff. Freddie at 20 has already launched his own business, raised capital for it, he's absolutely doing an amazing job growing sales there. I think Freddie's going to continue to grow into one of the best salespeople of our generation. ...

This week on the show we have Priya Malani. Such a great conversation. She spent 10 years building her start up. She's had to sell the idea, sell the product and she really has built something that now is going to stand the test of time. The word that describes Priya is resilient. Such a great story. I hope you all enjoy it.

Today on The Sell, we have Chris Atwell. What a guy. He now teaches the mindset of sales. He has learnt that from his incredible life, from being in the Canadian military, to moving house 27 times, to being a legitimate rap star, to getting rhabdo, which any of you endurance people will know. He took the decision that he'll take everything he learnt and teach Sales reps. How to build resilience and mindset. Such a great conversation. I know you're gonna lov...

This week's episode is with James Spurway. This was such a magical conversation. I've known James for 10 years. He has been through one hell of a life, from growing up on a farm without electricity to making it in the world of finance to almost dying with a heart attack to investing in 75 startups. If you want to know how to be a founder, how to sell, how to storytell, and more importantly, how to manage a business, this one is for you. The one, the only, James S...

This week’s episode is a dear friend of mine, Johan Tellvik. I worked with him back in the ‘90s. He was the brain horsepower at a brokerage I worked with. We recently reconnected and are excited to collaborate on great projects together! He has many interesting thoughts about data and how it can be applied to sales. I hope you enjoy it!

This week's episode of The Sell is something different. We’ve got a bunch of guests lined up, but there’s a topic that keeps coming up, and I wanted to take it on myself. In this episode, I’m diving into the single most important part of sales—specifically for B2B tech companies. Introducing: The Secret of Sales Maths. I hope you enjoy!

This week, we have the one and only Roger Olofsson. He is such a great sales guy. He sold hot dogs, Christmas cards, and tech. & now he has one of the best executive search firms for 20 years. He hires salespeople. If you want to know how to find the greatest salespeople on the planet, here’s Roger. Enjoy!

The state of sales in 2025. Sales have changed so much. So I thought it would make a ton of sense to give you my thoughts on where sales are today. Because after 35 years of sales, I realize that I'm still learning and that this is the greatest time ever to be in sales! Enjoy!

This week’s special guest is Sarah Chessis. I had the pleasure of working with Sarah back in the 2000s. If you want to hear what a true sales expert sounds like, Sarah is your person. Tune in for 40 minutes of pure sales brilliance with the one and only Sarah Chessis.

Laura Ryan on the show this week. I’ve known Laura for 20 years. She is such a great sales person. She’s worked on Wall Street and in Asia for 20 years. Sold in finance, brokering, and technology. She’s got a great attitude to it, and she’s now like I am teaching sales. If you want to know how to really sell - here’s Laura Ryan.

Episode two is a cold calling master class. Tony Brophy is the cold-calling legend you need to know. This guy made his name from cold-calling in his mum's basement and in Times Square. He built a LinkedIn following with his awesome videos of him cold calling. Now based in the States, Tony’s never shying away from getting on the phone, and his hustle is unmatched. From cold calls to LinkedIn fame, Tony’s story is a lesson in persistence, creativity, and taking risks. This episode is pa...