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The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Wes Schaeffer
703 episodes
16 hours ago
Launched in 2013, Wes Schaeffer, The Sales Whisperer®, gives sales, marketing, success, and BJJ advice to help professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it. As of September 2025, it was rebranded and launched as The BJJ and Biz Podcast here on Spotify.
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All content for The Sales Podcast With Wes Schaeffer, The Sales Whisperer® is the property of Wes Schaeffer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Launched in 2013, Wes Schaeffer, The Sales Whisperer®, gives sales, marketing, success, and BJJ advice to help professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it. As of September 2025, it was rebranded and launched as The BJJ and Biz Podcast here on Spotify.
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Entrepreneurship
Business
Episodes (20/703)
The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Mastering the D’Arce Choke & Sales Strategy // Flexibility, Reps & Business Growth | Wes Schaeffer | The BJJ and Biz Podcast

No plan survives contact with the enemy...yet you still plan.

Today, a white belt wanted to review the D'arce and anaconda choke in our morning BJJ training.

We spent time getting precise on the D'arce, how to finish it, even on larger opponents, and a few ways to enter it/set it up from top or bottom.

Then I get into some sales and business advice.


Takeaways

— Mastering techniques like the Darce choke requires practice and adaptation.

— Having a plan is essential, but flexibility is key when things change.

— Continuous improvement is a journey that takes time and dedication.

— In both Jiu-Jitsu and business, understanding transitions is crucial.

— Building relationships and offering value can lead to success.

— It's important to focus on one thing until you master it.

— Everything is hard until you get thousands of reps in.

— Don't be afraid to ask for help or guidance in your journey.

— Learning from others' mistakes can save you time and effort.

— Clarifying your thoughts through writing can enhance your understanding.


Sound bites

— "Small hinges swing big doors."

— "Don't stay stuck on something."

— "Learn from my pain."


Chapters

00:00 Mastering the Darce Choke

02:27 The Importance of Flexibility in Training

04:53 Strategic Transitions in Jiu-Jitsu

07:21 The Hard Truths of Learning

09:51 The Power of Consistency and Reps

12:14 Offering Value and Building Relationships

Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.com

Connect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset



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2 months ago
15 minutes 8 seconds

The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Assumptions Kill Sales // The New ABCs of Selling: Curiosity, Communication & Consensus | Wes Schaeffer | The BJJ and Biz Podcast

#BJJ#TheBJJandBIZPodcast#Business#SalesTraining#JiuJitsu#PersonalDevelopment#BrazilianJiuJitsu#BJJCommunity#BJJLifestyle#BJJForLife#MartialArtsLife#BJJMindset#assumptions #sales #decision-making #curiosity #concise communication, #sales strategies



Summary

In this conversation, Wes Schaeffer discusses the importance of avoiding assumptions in both martial arts and sales. He shares personal experiences from a recent training session and draws parallels to decision-making processes in sales, emphasizing the need for curiosity, concise communication, and understanding team dynamics. Schaeffer introduces the new ABCs of selling, which focus on being curious, concise, and courteous, while cautioning against making assumptions about decision-makers and their authority.



Takeaways


—Assuming can lead to misunderstandings and missed opportunities.

—It's essential to remain open-minded and avoid making assumptions about others' skills or roles.

—In sales, decision-making often involves multiple stakeholders, not just the person with the title.

—Always ask who else is involved in the decision-making process.

—Objections in sales can often be anticipated and addressed upfront.

—Effective communication requires curiosity and the ability to listen.

—Sales strategies should focus on building consensus among team members.

—Avoid using weak language that invites objections.

—The new ABCs of selling include being curious, concise, and courteous.

—Always be prepared to adapt your approach based on the conversation.



Sound bites

—"I needed consensus from both."

—"Who on your team do you consult with?"

—"Assume nothing in sales."



Chapters

00:00 The Dangers of Assumptions

06:03 Understanding Decision-Making in Sales

10:56 The New ABCs of Selling






Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.com

Connect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset





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2 months ago
12 minutes 5 seconds

The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
The Future of Marketing // How AI Content Creation & Automation Boost Sales: Wes Schaeffer & Roger Bauer

#AI tools #marketing #automation #trustinAI #contentcreation #AIplatforms #salesstrategies #digitalmarketing #AIcapabilities #humaninteraction #businessgrowth

Summary

In this conversation, Wes Schaeffer and Roger discuss the significance of AI tools in marketing and sales. They explore various AI platforms, their capabilities, and how to effectively utilize them for content creation and business growth. The discussion emphasizes the importance of building trust in AI, understanding its limitations, and the practical applications of AI in enhancing marketing strategies. They also highlight the need for businesses to embrace AI technology to stay competitive in the evolving digital landscape.


Takeaways

— AI tools are essential for modern marketing strategies.

— Building trust in AI is crucial for effective communication.

— Understanding different AI platforms can enhance content creation.

— Practical applications of AI can streamline business processes.

— Free AI tools provide a great starting point for businesses.

— Embracing AI technology is necessary for staying competitive.

— AI can help create unique content that reflects individual styles.

— Overcoming confusion about AI is key to successful implementation.

— Investing time in learning AI tools pays off in the long run.

— Marketing agencies must adapt to the changing landscape of AI.


Titles

Unlocking the Power of AI Tools

Navigating the AI Landscape for Business


Sound bites

"Free's always good."

"Pick one, run with it."

"It's a brave new world."


Chapters

00:00 Introduction and Background

01:19 The Role of AI in Sales

05:00 Understanding AI Confusion

07:07 Creating Personalized AI Content

10:34 Free Tools for AI Content Creation

13:09 Choosing the Right AI Tool

18:11 Practical AI Implementation

19:08 Introduction to AI and Prompt Engineering

21:23 Analyzing Writing Styles with AI

24:01 Utilizing AI for Content Creation

26:47 Training AI on Personal Voice

29:39 Building Your Unique Voice with AI

31:36 The Future of Content Creation and Marketing

33:44 Custom AI Tools for Writing


Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.com

Connect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset


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2 months ago
45 minutes 33 seconds

The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Outbound Prospecting // How LinkedIn Automation Can Boost Your Sales Fast: HeyReach & Ilija Stojkovski

Takeaways—The importance of personalization in outreach efforts.—LinkedIn is not just a social platform; it's a data warehouse.—Inbox saturation is a significant challenge for marketers.—Hyper-personalization can lead to new forms of saturation.—Referrals are crucial for building trust and gaining new clients.—Sales strategies must evolve with changing technology.—Human connection remains vital in sales processes.—Businesses should focus on their core metrics, like cash flow.—The future of sales will likely involve more in-person interactions.—Adaptability is key in the ever-changing marketing landscape.00:00 Introduction to HeyReach and Outbound Strategies02:43 Understanding LinkedIn's Data and Automation05:45 Navigating LinkedIn's Changing Landscape08:31 The Complexity of Outbound Marketing11:23 The Role of Personalization in Outreach14:05 The Impact of AI on Marketing Strategies16:39 Finding Relevance in Communication19:48 Cultural Differences in Outreach Approaches22:37 Best Practices for LinkedIn Engagement27:46 Exploring Timeliness in Solutions28:47 The Role of Automation in Outreach30:02 Evaluating CRM Needs for Different Businesses32:05 Cleaning and Segmenting CRM Data34:20 The Importance of Multi-Channel Outreach37:21 Understanding the Cost of Advertising37:59 Optimizing Lead Generation Strategies41:25 Building Trust Through Referrals44:30 Market Validation and Customer FeedbackUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset


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2 months ago
59 minutes 26 seconds

The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
AI In Sales // Chris Daigle, Founder of ChiefAiOfficer.com // Do AI Right To Grow Sales

#12WeeksToPeak #SalesTraining #salesautomation #GrowthMindset

Summary

I sat down with Chris Daigle to discuss the transformative impact of AI on business and everyday life.

We explore how AI is not just a technological advancement but a revolution that is reshaping industries.

Chris shares insights on practical applications of AI, the importance of adapting to this change, and the resources available for individuals and businesses to become proficient in AI.

The discussion emphasizes the urgency of embracing AI to stay competitive and the potential for significant productivity gains.

Takeaways

  • AI is a transformative force, akin to the industrial revolution.
  • Businesses must adapt quickly to leverage AI for growth.
  • AI can significantly increase productivity and efficiency.
  • Training and community support are essential for mastering AI.
  • Even non-technical professionals can become AI experts.
  • AI tools are becoming increasingly accessible and affordable.
  • The competitive landscape is shifting rapidly due to AI.
  • AI can enhance decision-making and strategic planning.
  • Understanding AI's capabilities is crucial for business leaders.
  • AI is not a replacement for humans, but a tool to augment their capabilities.

Chapters

00:00 The AI Revolution: A New Era Begins

10:14 Transforming Business with AI: Real-World Applications

18:50 AI in Healthcare: The Future of Medical Practice

22:22 Automating the Mundane: Finding Efficiency with AI

23:41 AI in the Workplace: Love or Loathe?

25:40 The Human-AI Collaboration: Finding Balance

28:53 Transforming Performance with AI

29:38 AI Transformation: Training the Workforce

32:38 Navigating the AI Landscape: Opportunities and Risks

35:14 Sales Strategies: Leveraging AI for Success

38:18 The Future of Work: Adapting to AI Innovations

43:34 AI's Impact on Various Professions

44:53 Building a Community Around AI Learning

Nuggets

"AI is here to stay!"

"AI is shifting what needs to be done."

"You have to do it; it's an arms race."

Market like you mean it. Now go sell something.

Take control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠.

Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.

Connect with me:

  • ⁠⁠⁠X⁠⁠⁠
  • ⁠⁠⁠Instagram⁠⁠⁠
  • ⁠⁠⁠LinkedIn⁠⁠⁠
  • ⁠⁠⁠Facebook Group⁠⁠⁠
  • ⁠⁠⁠YouTube⁠⁠⁠


#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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2 months ago
1 hour 1 minute 37 seconds

The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
AI In Sales // Jason Benedict, Founder of Automation Agency // Automate, Integrate, Dominate, Celebrate

I've known Jason Benedict for over a decade.

He's a smart entrepreneur and marketing agency owner who understands the transformative impact of AI on sales and business operations.

We get into the evolution of AI tools, the benefits of automation, and how you can implement AI solutions to streamline processes and make mo' money.

We touch on the costs associated with setting up AI systems, the importance of multi-channel communication—multi-media, multi-step—and I get him to give a live demonstration of an AI agent in action.


Connect With Jason to See This In Action:

Text: Agency to 947.777.7332 or call or visit:

Automation.Agency


Takeaways

AI is revolutionizing the sales process.

Automation can save businesses significant time and money.

Voice AI can operate 24/7, enhancing customer service.

Understanding your data is crucial for effective AI implementation.

AI can outperform traditional sales methods by a large margin.

Small businesses can benefit greatly from AI solutions.

The setup of AI agents can be quick and efficient.

AI can capture customer information in real-time.

Multi-channel communication is essential for modern marketing.

Businesses should start with simple tasks to integrate AI.


Chapters

00:00 Introduction to AI in Sales

02:41 The Evolution of AI and Its Impact

05:26 Utilizing AI for Outbound Strategies

08:07 Legal Considerations in AI Communication

10:50 Cost-Effectiveness of AI Solutions

13:38 Building and Training AI Agents

16:14 Subscription Models and Maintenance of AI

18:58 Scalability and Suitability of AI for Businesses

23:28 Managing AI Updates and Knowledge Bases

25:44 The Role of AI in Business Automation

29:01 Multi-Channel AI Communication Strategies

31:45 Live Demo with AI Agent Ava

35:58 Implementing AI for Business Growth


Take control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠.

Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.

Connect with me:

  • ⁠⁠⁠X⁠⁠⁠
  • ⁠⁠⁠Instagram⁠⁠⁠
  • ⁠⁠⁠LinkedIn⁠⁠⁠
  • ⁠⁠⁠Facebook Group⁠⁠⁠
  • ⁠⁠⁠YouTube⁠⁠⁠


#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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3 months ago
54 minutes 21 seconds

The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Selling With AI // Practical AI Tips To Grow Your Sales and Improve Your Marketing With Jeremy Shapiro on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®

Jeremy Shapiro is back after many years.We discuss his new book as well as the intersection of AI and business growth today...which will be different tomorrow!But you can use technology to enhance your sales and marketing strategies. As usual, automation is important as well as the entrepreneurial mindset, which is probably the toughest component of all of this.We get into a few more things...but I don't want to spoil it for you.00:00 Introduction to AI and Business Growth08:31 The Evolution of Technology in Business11:08 Sales and Marketing Strategies for Growth13:58 The Role of Automation in Business Efficiency16:37 Entrepreneurial Mindset and Problem Solving19:17 The Importance of Testing and Implementation21:59 Leveraging AI for Business Optimization24:43 The Value of Mentorship and Continuous Learning27:08 Final Thoughts on Business Growth and AI41:27 Introduction and Context44:11 Embracing Change and Personal Growth46:17 The Importance of Focus and Mastery48:55 Leveraging AI and Automation for Business SuccessUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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3 months ago
52 minutes 30 seconds

The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Entrepreneurship // Donny Hackett Shares How To Launch Your SaaS Side Hustle...and Keep Salespeople Honest on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®

Donny Hackett is the founder of VeriDeal.He is launching this with a friend/partner because when he got laid off from AWS, he found his job efforts thwarted by other sales reps who had no problem lying about their accomplishments.So he created a new SaaS platform for sales reps to verify and track their closed deals. We get into Donny's background in sales, the importance of trust and verification in the sales process, and how technology, particularly AI, is changing the landscape of sales. I grilled Donny pretty hard about how he has developed VeriDeal and how it solves the problem he says it does.Whether you need the app or not, you will benefit from listening to how he has balanced a growing family, his day job, and entrepreneurship.He’s excited about the launch as am I, so let’s get this party started.00:00 Introduction to Truth in Deals18:23 Donny Hackett's Sales Journey21:05 The Need for Verideal24:00 Challenges in Hiring and Verification26:49 Building Verideal: The Technical Side29:48 Balancing Day Job and Startup32:33 Preparing for Launch35:28 Future of Verideal and Market ImpactUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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4 months ago
46 minutes 59 seconds

The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Persuasion Training // The 10 Commandments of Sales With Dr. Persuasion

Dr Persuasion, Yaniv Zaid, joins me on episode 720 of The Sales Podcast to discuss his book, "The 21st Century Sales Bible: Mastering The 10 Commandments of Marketing, Negotiation, & Persuasion."


00:00 Introduction to Dr. Yanniv Zaid

02:59 The Journey from Air Force to Sales Training

06:09 The Evolution of Sales in the Digital Era

09:01 Authenticity in Sales and Marketing

12:11 The Role of AI in Sales

14:59 Dr. Persuasion: The Man Behind the Name

17:51 Sales as a Religion: The 21st Century Sales Bible

26:59 The Value Market vs. Price Market

29:06 Creating Exclusivity and Status in Branding

32:24 The Importance of Authenticity in Sales

35:29 The Role of Social Proof in Decision Making

39:21 The Shift Towards Transparency in Business

42:02 Persuasion Techniques in Sales and Law

44:53 The Art of Listening in Sales Conversations

48:00 Identifying and Quantifying Client Pain Points

50:40 Building Trust Through Authenticity and Social Proof

Take control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠.

Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.

Connect with me:

  • ⁠⁠⁠X⁠⁠⁠
  • ⁠⁠⁠Instagram⁠⁠⁠
  • ⁠⁠⁠LinkedIn⁠⁠⁠
  • ⁠⁠⁠Facebook Group⁠⁠⁠
  • ⁠⁠⁠YouTube⁠⁠⁠


#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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4 months ago
1 hour 7 minutes 38 seconds

The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Entrepreneurial Advice // Walked away from the 150-person company he founded to be an entrepreneur // Mike Pritchett shares how to win on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®

#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons

Show notes:

https://wesschaeffer.com/blog/mike-pritchett

Guest Site: https://www.buzztrail.ai/

Guest LinkedIn: https://www.linkedin.com/in/mike-pritchett/

Company LinkedIn: https://www.linkedin.com/company/buzztrail-ai/


Get daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/daily


Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w


Connect with me:

X -- https://X.com/saleswhisperer

Instagram -- https://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/


#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

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5 months ago
58 minutes 13 seconds

The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Sales Training // Jab Your Prospects, Flip The Script, Control the Sale // Learn How on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®

#12WeeksToPeak #salestraining #SelfImprovement

I'm going solo today to start year 13 of The Sales Podcast, episode 718.

I updated an old blog post about "jabbing hard-charging" prospects to 'flip the script' in sales.

Our job in sales is to disqualify prospects, engage them effectively, and ask the right questions.

I share insights from my extensive experience in sales, highlighting the need for curiosity and understanding the prospect's needs.

I had a little mishap with my standing desk...and then get into sales techniques, focusing on how to start the conversation in sales and handle unexpected challenges.

Improve your sales process with these insights and close more sales by having better business conversations.

Get ready for a season of growth via great sales training!
"Our job is to disqualify the prospect, not qualify."
"Your prospects are not you."
"Hearing no early is a win."
"Selling is the transference of a feeling."
"You either win or you learn."
"You prove you're different by being different."


00:00 Introduction to Flipping the Script
03:01 Understanding the Sales Process
06:02 The Importance of Disqualifying Prospects
08:54 Engaging with Prospects Effectively
12:11 The Role of Curiosity in Sales
15:00 Recognizing the Prospect's Needs
18:04 Asking the Right Questions
21:00 Using Control in Conversations
24:00 The Human Element in Sales
26:48 Final Thoughts on Sales Strategies

Get daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/daily

Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w

Connect with me:
X -- https://X.com/saleswhisperer
Instagram -- https://instagram.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #growthmindset

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5 months ago
28 minutes 13 seconds

The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
To Raise Your Prices, Raise Your Standards

#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons

Aim High, Raise Your Prices, Raise Your Standards, Make More Sales: Bill Rice

Bill Rice, fellow class of '92 alum from @usafaofficial, joins me as I publish this on the 33rd anniversary of our graduation.

00:00 Introduction and Background

01:03 Lead Generation Strategies

03:22 Navigating the Noise in Sales

05:21 The Evolution of Sales Techniques

09:10 Cold Calling and Email Strategies

11:52 Leveraging Technology in Sales

15:16 Content and Engagement Strategies

19:00 Surveys and Lead Capture Techniques

23:29 Using LinkedIn for Outreach

26:42 AI in Sales Follow-ups

29:15 Nostalgia and Technology: A Generational Shift

31:59 The Impact of AI on Human Interaction

35:01 Creativity in the Age of Automation

37:56 Navigating Advertising in a Digital World

41:00 Building Connections in a Changing Landscape

Get daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/daily

Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w

Connect with me:

  • X -- https://X.com/saleswhisperer
  • Instagram https://instagram.com/saleswhisperer

LinkedIn http://www.linkedin.com/in/thesaleswhisperer/

#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

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5 months ago
59 minutes 57 seconds

The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
Negotiate or die hungry, skinny, and sad. Andres Lares on The Sales Podcast.

#12WeeksToPeak #negotiation #SelfImprovement #LifeLessons In this conversation, I sit down with Andres Lares, a negotiation expert, to discuss the intricacies of negotiation, leadership, and sales training.Believe it or not, we get into the importance of goodwill in business relationships. (I always leave a little meat on the bone so my prospects and business partners want to come back to work with me.)As The Sales Whisperer®, of course, we discuss the value of training.As a Brazilian Jiu-Jitsu practitioner, I discuss being adaptable as a key component of a negotiation training program.As an Air Force veteran, we get into the role of leadership in employee retention. (Unfortunately, leadership is sparse in the military, the private sector, schools, churches, HOAs, PTAs, Little League, and everywhere in between...But I digress.)As usual, balance is key in business and in life, so we look at the need for creating a balance between structure and flexibility in sales processes, as well as the significance of self-reflection and feedback for personal growth."The worst-case scenario is not a no."We agree on the philosophy of incremental improvement and the necessity of practice and preparation in negotiation and in life.We also agree on the intricacies of negotiation and the importance of tailored training for effective communication. You must understand the buyer's perspective and maintain integrity in your business: prospecting, selling, and fulfillment roles.As we say in the military, the more you bleed in training, the less you bleed in battle, so we dive into the significance of preparation, emotional intelligence, and the role of negotiation training in building confidence and credibility.Finally, Lares shares insights on the challenges of hiring skilled facilitators and the value of asking the right questions to uncover the truth in negotiations."Nothing convinces like conviction."

GUEST INFO:

  • Guest Site: https://www.shapironegotiations.com/resources/books/

  • Guest LinkedIn: https://www.linkedin.com/in/andreslares/

  • Guest X: https://x.com/sninegotiations

  • Guest Instagram: https://www.instagram.com/shapiro_negotiations_institute/00:00 Introduction to Negotiation and Leadership02:49 The Power of Nice in Negotiation06:08 Value-Based Negotiation Strategies09:05 The Importance of Training and Adaptability11:59 Balancing Structure and Flexibility in Sales14:55 The Role of Leadership in Employee Retention18:10 Investing in People for Long-Term Success20:56 The Incremental Improvement Philosophy24:04 The Role of Feedback and Self-Reflection27:11 The Importance of Practice and Preparation30:48 The Art of Negotiation and Training39:41 Understanding the Buyer’s Perspective42:15 The Importance of Integrity in Sales46:43 Tailored Training for Effective Negotiation53:19 Books and Resources for Negotiation SkillsNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment

    Show more...
    5 months ago
    1 hour 3 minutes 24 seconds

    The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
    131 NYT Bestsellers...and Counting!

    #12WeeksToPeak #nytimes #bestseller

    How To Get on the NYT Bestseller List. Get rich. Die famous.

    Since 1999, Michael Drew has helped 131 books get onto the New York Times Bestseller list, and he shares how that can make you millions—even hundreds of millions in sales.

    He discusses the strategies he employed, the economics of book publishing, and the evolution of the industry over the years. Drew emphasizes the importance of understanding the market dynamics and distribution channels for authors aiming for success.

    We explore the intricacies of thought leadership, marketing strategies, and the importance of building genuine relationships with customers, and we discuss the distinction between transactional marketing and relationship marketing, emphasizing the need for emotional security and intimacy in business interactions.

    The dialogue also touches on the challenges faced by small businesses in navigating the marketing landscape and the significance of effective communication in fostering long-term customer relationships.

    Michael Drew's book retreat: https://bookretreat.com/

    Guest email: Michael@promoteabook.com 

    00:00 Introduction and Background of Michael Drew

    02:21 The Journey to New York Times Bestsellers

    08:09 Understanding the Economics of Book Publishing

    12:57 The Evolution of the Publishing Industry

    19:14 The Importance of Distribution in Book Success

    24:26 The Objective of Thought Leadership

    25:14 Building Relationships vs. Transactional Marketing

    28:30 The 12 Steps of Intimacy in Marketing

    30:25 Understanding Customer Needs

    36:12 The Science of Emotional Security

    40:55 Navigating the Marketing Landscape

    42:15 Breaking the Cycle of Burn and Churn

    48:22 The Importance of Communication in Business

    Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w

    Connect with me:

    • X -- https://X.com/saleswhisperer
    • Instagram -- https://instagram.com/saleswhisperer
    • LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer


    #12weekstopeak #nytimes #bestseller

    Show more...
    5 months ago
    59 minutes 51 seconds

    The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
    The Perfect Tech Stack: Chris Brisson of Sales Message

    #12WeeksToPeak #marketingautomation #growthmindset

    Chris Brisson is the founder of  Salesmsg , and he returns to The CRM Sushi Podcast after 8 years to share what is working and what he sees as the future of SMS marketing, marketing automation, digital marketing, and how to grow sales in the age of AI.

    00:00 The Evolution of Sales Message

    02:49 Understanding SMS and iMessage Dynamics

    06:10 The Need for Specialized SMS Platforms

    08:52 Integrating SMS with CRM Systems

    12:09 The Importance of Two-Way Communication

    15:00 Engagement Strategies and Opt-In Rates

    18:04 Speed to Lead and Modern Communication Challenges

    24:44 Engaging Kids in Sales Activities

    25:39 Text Messaging in Business: The Lifecycle

    26:56 Capturing and Connecting with Leads

    28:52 The Shift to SMS in B2B Communication

    30:25 Integrating SMS with CRM Systems

    32:06 Utilizing Templates and Playbooks for SMS

    33:24 Multimedia Messaging Strategies

    35:25 Mobile Communication in Sales

    37:07 Best Practices for SMS Communication

    39:27 Tracking Engagement through Links

    40:15 Branding Challenges with Messaging

    42:07 Future Expectations and Closing Remarks

    Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w

    Connect with me:

    • X -- https://X.com/saleswhisperer
    • Instagram -- https://instagram.com/saleswhisperer
    • LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/


    #12WeeksToPeak #marketingautomation #GrowthMindset

    Show more...
    6 months ago
    45 minutes 2 seconds

    The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
    Fight The Fake Amazon Reviews To Save Your Online Reputation and Make A LOT More Money

    #12WeeksToPeak #amazon #SelfImprovementIrish...whiskey...Amazon...slapping (digitally) fraudulent reviewers on Amazon...boosting your reputation...making more money...Ferraris...Priuses...taking off our shirts...it's all in this episode...and that's just the introduction!!


    • Site: https://tracefuse.ai/
    • LinkedIn: https://www.linkedin.com/in/shanebarker/
    • Business LinkedIn: https://www.linkedin.com/company/tracefuse/
    • Business X: https://x.com/tracefuse
    • Shane's X: https://x.com/shane_barker


    This dude spent TWO YEARS figuring out how to navigate the Amazon digital jungle, cracked the code, and is making bank!!

    Shane Barker, founder of TraceFuse, is helping Amazon sellers fight fraudulent reviews, and he's making waves.

    He has created a system that also helps Amazon sellers with reputation management as well as how they can navigate Amazon's review guidelines.

    Shane shares insights on the impact of negative reviews and the strategies employed by TraceFuse to help sellers maintain their online reputation.

    We share some personal experiences with reviews and the broader implications of AI in the e-commerce space and the evolution of TraceFuse, which specializes in managing Amazon reviews.

    He shares insights on building trust in a skeptical market, the importance of client relationships, and innovative pricing models that have contributed to the company's success.

    Shane emphasizes the significance of understanding client needs and expectations while also exploring effective marketing strategies to engage clients. The discussion highlights the entrepreneurial journey, the challenges faced, and the strategies implemented to achieve growth and success in the competitive landscape of online business.

    ****TraceFuse is an AI-powered solution built to protect your brand’s reputation on Amazon, ethically and effectively. Our approach to negative review removal is 100% compliant with Amazon’s guidelines and executed by a dedicated team that knows Amazon’s policies inside and out. Headquartered in Reno, Nevada, and supported by a global network of talent, our experts manage everything for you—from review detection to case filing—so you don’t have to lift a finger. With over 13,000 reviews removed and 500+ brands served, TraceFuse has become the go-to authority in Amazon review removal. Featured on MSN, Business Insider, and Yahoo Finance, we’re proud to lead the way in helping Amazon sellers protect their listings, grow their sales, and restore trust in their brand.****


    00:00 Introduction and AI Discussion

    03:03 The Role of AI in Review Management

    06:13 Understanding Amazon's Review Guidelines

    09:12 Fraudulent Reviews and Their Impact

    11:55 The Importance of Reputation Management

    14:56 Navigating Amazon's Review System

    18:00 The Challenges of Review Removal

    20:50 Personal Experiences with Amazon Reviews

    23:58 Conclusion and Future Insights

    27:04 The Journey of TraceFuse

    31:05 Building Trust in a Skeptical Market

    34:00 Scaling Success and Client Relationships

    38:29 Innovative Pricing Models and Client Onboarding

    41:07 Understanding Client Needs and Expectations

    46:44 Marketing Strategies and Client Engagement


    Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w

    Connect with me:

    • X -- https://X.com/saleswhisperer
    • Instagram -- https://instagram.com/saleswhisperer
    • LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/


    #12WeeksToPeak #amazon #SelfImprovement

    Show more...
    6 months ago
    58 minutes 6 seconds

    The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
    Be Disciplined. It Beats Motivation: Chris Brisson, SaaS Founder

    Discipline Over Motivation: Chris Brisson, SMS SaaS Founder Shares Why

    SMS is not dead; it's evolving and still effective.

    Text messaging remains a personal connection tool.

    The industry has shifted towards messaging as a primary communication method.

    AI is being leveraged to enhance business operations and customer engagement.

    Simplicity in marketing automation can lead to better results.

    Legacy businesses present opportunities for growth through technology.

    The future of communication will be driven by real-time data and AI.

    Businesses need to adapt to the changing landscape of technology.

    Effective communication is key in a tech-driven world.

    The best campaigns are often the simplest ones. Consistency in email marketing is crucial for success.

    Perfectionism can hinder progress; taking action is more important.

    Building relationships through personal touches like handwritten notes is effective.

    Text messaging can significantly enhance customer engagement.

    Entrepreneurs should focus on simple, actionable strategies.

    Understanding the numbers behind your marketing efforts is essential.

    Embracing failure as part of the learning process is vital.

    The human element in business is irreplaceable, even with technology.

    Iterating and adapting quickly can lead to better outcomes.

    Creating conversations with customers can unlock new opportunities.

    Guest Site: https://www.salesmessage.com/ 

    Guest LinkedIn: https://www.linkedin.com/in/chrisbrisson/


    #12WeeksToPeak #entrepreneurship #saas

    00:00 Introduction to SMS and Its Relevance

    04:14 The Evolution of Sales Message

    08:28 AI's Role in Modern Business

    12:45 The Future of Communication and Technology

    17:34 Opportunities in Legacy Businesses

    21:14 Simplicity in Marketing Automation

    24:57 The Importance of Consistency in Email Marketing

    30:16 Overcoming Perfectionism in Entrepreneurship

    36:35 Building Relationships Through Personal Touch

    41:40 Texting as a Business Strategy

    Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w

    Connect with me:

    • X -- https://X.com/saleswhisperer
    • Instagram -- https://instagram.com/saleswhisperer
    • LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
    Show more...
    6 months ago
    49 minutes 48 seconds

    The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
    Close The Sale // Shut Up To Make More Sales: Gene Slade on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

    Listen Your Way Into More Sales With Gene Slade, the Sales Ninja

    Gene Slade shares his journey from working in HVAC to becoming a sales trainer, emphasizing the importance of adapting sales techniques in a rapidly changing industry.

    We get into the role of technology, particularly AI, in modern sales processes and the challenges faced by tradespeople today.

    Gene highlights the need for proper education in the HVAC industry to ensure quality service and customer satisfaction.

    In this conversation, Gene Slade discusses the current challenges in the financing landscape for contractors, emphasizing the importance of service departments and maintenance in the HVAC industry.

    He highlights the impact of rising interest rates and tariffs on the market, and shares insights on effective sales strategies, particularly the need for emotional connection and listening skills in sales.

    The discussion also touches on the human element in sales, stressing the importance of genuinely caring for clients.

     00:00 Introduction to Gene Slade: The HVAC Hero
    05:59 Transitioning from HVAC to Sales Training
    12:15 The Evolution of Sales Techniques
    18:59 The Role of AI in Modern Sales
    22:13 Challenges in the HVAC Industry Today
    22:32 Industry Financing Challenges
    25:25 The Importance of Service Departments
    27:35 Impact of Interest Rates and Tariffs
    28:37 Sales Strategies for High Ticket Items
    32:20 Listening as a Sales Tool
    36:36 The Human Element in Sales

    Free daily tips to fix your faith, family, fitness, and finances plus a copy of the "Inbound Sellers" Newsletter at https://free.fixerwes.com

    Connect with me:

    • X -- https://X.com/saleswhisperer
    • Instagram -- https://instagram.com/saleswhisperer
    • LinkedIn -- https://www.linkedin.com/in/thesaleswhisperer/


    #12WeeksToPeak #PersonalDevelopment #salestraining

    Show more...
    7 months ago
    47 minutes 7 seconds

    The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
    Why Your Salespeople Fail: Geoff Ketterer

    Unlock Your Sales Team's Full Potential: Geoff Ketterer

    #12WeeksToPeak #PersonalDevelopment #leadershipdevelopment

    00:00 Introduction and Background

    02:15 The Role of Leadership in Sales Management

    05:15 Accountability and Ownership in Management

    10:55 Communication and Team Dynamics

    15:13 Identifying Underperformance Causes

    20:12 The Importance of Emotional Stability in Sales

    22:58 Developing Leadership Skills

    23:30 The Importance of Leadership in Sales

    25:19 Balancing Skills and Leadership Training

    27:03 Quality Control in Sales Management

    29:00 Immediate vs. Long-term Results in Sales Training

    30:08 Focusing on Top Performers

    32:20 The Role of Marketing in Sales Success

    34:51 Improving Lead Quality

    36:35 Global Client Engagement and Cultural Insights

    Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w

    Connect with me:

    • X -- https://X.com/saleswhisperer
    • Instagram -- https://instagram.com/saleswhisperer
    • LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/


    #12WeeksToPeak #PersonalDevelopment #leadershipdevelopment

    Show more...
    7 months ago
    43 minutes 12 seconds

    The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
    How To Really Make Money Online

    #12WeeksToPeak #ecommerce #onlinebusiness

    Maximize Your Profit Margins When Selling Online, David Schomer

    David Schomer and I discuss the evolving landscape of e-commerce, focusing on the competition between Amazon and Shopify. (One is much better than the other, and it's not even close.)

    We explore the importance of data-driven decisions, profit margins, and customer relationships in building a successful online business.

    David shares insights on the challenges of selling on Amazon, the benefits of owning customer data through Shopify, and the significance of diversification in business models.

    We also get into the importance of hiring the right team and the value of veterans in the workforce. (We know the Air Force is best!)

    We also discuss David's journey from accounting to entrepreneurship. He discusses the importance of e-commerce and conversion rates in business growth, as well as redefining what it means to be an entrepreneur in a team setting.

    00:00 Introduction to E-commerce Success

    03:10 The Amazon vs. Shopify Debate

    06:11 Understanding Profit Margins in E-commerce

    09:05 The Importance of Customer Relationships

    12:12 Diversification in E-commerce Business Models

    15:12 Hiring and Managing a Team for Success

    24:22 The Value of Military Experience in Hiring

    28:31 From Accounting to Entrepreneurship: David's Journey

    33:04 E-commerce Insights and the Future

    39:00 Redefining Entrepreneurship: Working for a Team

    43:54 Connecting with the Audience: Resources and Closing Thoughts

    Key Points

    • Data-driven decisions lead to better performance.
    • Amazon's dominance in e-commerce is being challenged.
    • Owning customer data is crucial for long-term success.
    • Profit margins on Shopify can be significantly higher than on Amazon.
    • Customer relationships enhance the e-commerce experience.
    • Diversification is essential for a healthy business model.
    • Hiring veterans can improve team performance.
    • Good help is hard to find, but it exists.
    • Building a brand is more valuable than drop shipping.
    • Engaging with customers adds humanity to e-commerce transactions. Military experience can provide valuable skills in the workplace.
    • Using traditional methods like newspaper ads can yield reliable hires.
    • E-commerce offers a better shopping experience for consumers.
    • Building a business requires grit and resilience.
    • Documenting your entrepreneurial journey can inspire others.
    • Conversion rates are crucial for business growth.
    • Working in a team can enhance entrepreneurial efforts.
    • There's no shame in working for someone else.
    • Taking risks in your career can lead to new opportunities.
    • You can always return to your previous job if new ventures don't work out.


    Guest Site: https://firingtheman.com/

    Guest Site: https://buildgrowscale.com/

    Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w

    Connect with me:

    • X -- https://X.com/saleswhisperer
    • Instagram -- https://instagram.com/saleswhisperer
    • LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/


    #12WeeksToPeak #ecommerce #onlinebusiness

    Show more...
    7 months ago
    55 minutes 53 seconds

    The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
    Launched in 2013, Wes Schaeffer, The Sales Whisperer®, gives sales, marketing, success, and BJJ advice to help professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it. As of September 2025, it was rebranded and launched as The BJJ and Biz Podcast here on Spotify.