The Future of Marketing // How AI Content Creation & Automation Boost Sales: Wes Schaeffer & Roger Bauer

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The Sales Podcast With Wes Schaeffer, The Sales Whisperer®

Wes Schaeffer

703 episodes

8 hours ago

Launched in 2013, Wes Schaeffer, The Sales Whisperer®, gives sales, marketing, success, and BJJ advice to help professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it. As of September 2025, it was rebranded and launched as The BJJ and Biz Podcast here on Spotify.

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The Future of Marketing // How AI Content Creation & Automation Boost Sales: Wes Schaeffer & Roger Bauer

The Sales Podcast With Wes Schaeffer, The Sales Whisperer®

45 minutes 33 seconds

2 months ago

The Future of Marketing // How AI Content Creation & Automation Boost Sales: Wes Schaeffer & Roger Bauer

#AI tools #marketing #automation #trustinAI #contentcreation #AIplatforms #salesstrategies #digitalmarketing #AIcapabilities #humaninteraction #businessgrowth

Summary

In this conversation, Wes Schaeffer and Roger discuss the significance of AI tools in marketing and sales. They explore various AI platforms, their capabilities, and how to effectively utilize them for content creation and business growth. The discussion emphasizes the importance of building trust in AI, understanding its limitations, and the practical applications of AI in enhancing marketing strategies. They also highlight the need for businesses to embrace AI technology to stay competitive in the evolving digital landscape.

Takeaways

— AI tools are essential for modern marketing strategies.

— Building trust in AI is crucial for effective communication.

— Understanding different AI platforms can enhance content creation.

— Practical applications of AI can streamline business processes.

— Free AI tools provide a great starting point for businesses.

— Embracing AI technology is necessary for staying competitive.

— AI can help create unique content that reflects individual styles.

— Overcoming confusion about AI is key to successful implementation.

— Investing time in learning AI tools pays off in the long run.

— Marketing agencies must adapt to the changing landscape of AI.

Titles

Unlocking the Power of AI Tools

Navigating the AI Landscape for Business

Sound bites

"Free's always good."

"Pick one, run with it."

"It's a brave new world."

Chapters

00:00 Introduction and Background

01:19 The Role of AI in Sales

05:00 Understanding AI Confusion

07:07 Creating Personalized AI Content

10:34 Free Tools for AI Content Creation

13:09 Choosing the Right AI Tool

18:11 Practical AI Implementation

19:08 Introduction to AI and Prompt Engineering

21:23 Analyzing Writing Styles with AI

24:01 Utilizing AI for Content Creation

26:47 Training AI on Personal Voice

29:39 Building Your Unique Voice with AI

31:36 The Future of Content Creation and Marketing

33:44 Custom AI Tools for Writing

Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.com

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#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset