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The Rothman PPC Podcast: Google Ads and Your Business
Jason Rothman
18 episodes
9 months ago
Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy ...
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Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy ...
Show more...
Marketing
Business,
Entrepreneurship
Episodes (18/18)
The Rothman PPC Podcast: Google Ads and Your Business
018: Pinning For Responsive Search Ads Explained and Why I Almost Never Do It
Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy ...
Show more...
1 year ago
18 minutes

The Rothman PPC Podcast: Google Ads and Your Business
017: Check Your Conversion Status
On today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major conversions we were tracking stopped reporting and the conversion volume fell off and that messed up the bidding and lowered the volume a lot. The lesson learned here was that if you are running maximize conversion bidding, and your volume drops off, t...
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1 year ago
16 minutes

The Rothman PPC Podcast: Google Ads and Your Business
016: 11 Ways To Improve Your Google Ads Ad Copy (Search Campaigns)
11 ways to improve your ad copy in Google Ads search campaigns:ExperimentUndeniable ad copyAdsOrganicSocialWebsiteHelp docsCustomer's shoesTest themed responsive ads Balance human and machineThe data (whole account)Work with Jason - https://rothmanppc.com/Follow Jason - https://twitter.com/rothmanppc
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2 years ago
20 minutes

The Rothman PPC Podcast: Google Ads and Your Business
015: The Easy Formula For Google Ads Ad Copy Success
My easy formula for amazing Google Ads ad copy that generates leads and sales:1. Catch their attention2. Meet them where they're at, mechanically and emotionally 3. Give them an undeniable offerWork with Jason - https://rothmanppc.com/Follow Jason - https://twitter.com/rothmanppc
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3 years ago
14 minutes

The Rothman PPC Podcast: Google Ads and Your Business
014: How To Deal With The Ramp Up Period In Google Ads
The ramp up period in Google Ads is the hardest thing that I have to deal as a Google Ads manager. Here are the different things that I do to help get through the ramp up period.Contact Jason - https://rothmanppc.com/contact/Follow Jason on Twitter - https://twitter.com/rothmanppc
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3 years ago
22 minutes

The Rothman PPC Podcast: Google Ads and Your Business
013: The Decision You Have To Make About Updated Phrase Match Keywords
Updated phrase match is a really big deal.Why the anger?The decision you have to make.Did you forget who the boss is?About changes to phrase match and broad match modifier - https://support.google.com/google-ads/answer/10286719Contact Jason - https://rothmanppc.com/Newsletter - https://rothmanppc.substack.com/LinkedIn - https://www.linkedin.com/in/rothmanppc/Twitter - https://twitter.com/rothmanppcFacebook - https://www.facebook.com/rothmanppc/Adventures by A Himitsu https://soundcloud.com/a-...
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3 years ago
31 minutes

The Rothman PPC Podcast: Google Ads and Your Business
012: Broad Match Has Changed!
Wow, there have been some huge changes to broad match keywords! In this episode, Jason breaks down what the updates to broad match are and how they're going to affect his campaign management.Thanks for listening and enjoy the episode!About keyword matching options - https://support.google.com/google-ads/answer/7478529Contact Jason - https://rothmanppc.com/
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4 years ago
30 minutes

The Rothman PPC Podcast: Google Ads and Your Business
011: Three Ways To Lower Your Bounce Rate in Google Ads
In today's podcast, Jason talks about what bounce rate is, why it’s so important, and three ways you can lower your bounce rate in Google Ads. Enjoy!Do you need help growing your business? We can help! https://rothmanppc.com/Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/Want to connect? Contact us: https://rothmanppc.com/contact/
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4 years ago
23 minutes

The Rothman PPC Podcast: Google Ads and Your Business
010: 4 Ways You Can Improve Your Google Ads Management In 2021
Now that 2021 is here, how can you improve your business going forward and start the year on the right foot? Jason shares the things he'll be focusing on in Google Ads this year, including dual management with the Google Ads Editor, account quality scores, clickthrough rates, and applying the 80/20 principle to his Google Ads management. What new strategies are you applying to your business this year? Let us know in the comments!Do you need help growing your business? We can help! https://rot...
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4 years ago
21 minutes

The Rothman PPC Podcast: Google Ads and Your Business
009: A Weird Secret About Google Ads Management
There's a weird secret about Google Ads management that I finally put a name to. The secret is that there is two kinds of Google Ads management. There's day to day management, that can almost be done on autopilot, and then there's a deeper, more powerful management that I call flow state management or being in the zone management. I describe this elevated level of management in this episode, how I access it, and what it allows me to accomplish.Do you need help growing your business? We can he...
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5 years ago
17 minutes

The Rothman PPC Podcast: Google Ads and Your Business
008: Are you going to cry about search terms?
Here are some ways to handle losing some of the search terms data we're all used to. No need to cry.Thanks for listening.Say hi - https://twitter.com/rothmanppc
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5 years ago
25 minutes

The Rothman PPC Podcast: Google Ads and Your Business
007: Danger, Careful With Comparisons
Date range data comparisons in Google Ads can be very powerful, but people also use them to make horrible decisions. Jason talks about why date range comparisons can be dangerous, and he talks about how he uses them and what he finds even more important than historical data when making Google Ads decisions.Thanks for listening, please share and leave us a rating and review.Follow Jason on Twitter - https://twitter.com/rothmanppcDo you need help growing your business? We can help! https://roth...
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5 years ago
24 minutes

The Rothman PPC Podcast: Google Ads and Your Business
006: The Secret To Social Proof
Jason talks about a new approach to social proof that he learned about recently. And he shares some news he came across about advertising on keywords that include "Google Ads" in the search phrase.No ads shown for 'Google Ads Agency' keywords anymore - https://support.google.com/google-ads/thread/65248999Do you need help growing your business? We can help! https://rothmanppc.com/Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/Want to connect? Contact us: htt...
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5 years ago
21 minutes

The Rothman PPC Podcast: Google Ads and Your Business
005: Solve All Your Conversion Problems With The Segment Button
The segment button in Google Ads will help you solve all your conversion problems. Not sure what kind of conversions you're getting? Not sure if you're missing conversions? Are you double-counting conversions? The conversion action area of the segments button will help you answer all these questions. In this episode Jason walks you through how to use the conversion action area of the segment button, and he gives you examples of the kinds of conversion issues he runs into that the segment butt...
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5 years ago
32 minutes

The Rothman PPC Podcast: Google Ads and Your Business
004: There Are Three Types Of Keywords In Google Ads
This week Jason talks about two Google Ads updates, his new three color theory for Google Ads keyword types, and the human need for closure. Thanks for listening! Please share the show with friends and leave us a rating or review. Covid credits - https://support.google.com/google-ads/answer/9803410Three Types Of Keywords Article - https://rothmanppc.com/three-types-of-keywords/Pre-Suasion by Cialdini - https://amzn.to/2YYIdh8Do you need help growing your business? We can help! https://rothman...
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5 years ago
28 minutes

The Rothman PPC Podcast: Google Ads and Your Business
003: You Shouldn't Have Turned Off Your Ads
Business downturns are difficult. But one thing you should not do during them is turning off your Google Ads campaigns. That is called a not smart move. In this episode, Jason describes what a successful Google Ads campaign can do for your business, the three numbers you need to know to achieve success, and why you should never turn off your Google Ads campaigns, especially during a business downturn.Thanks for listening, we hope this episode improves your PPC knowledge. Please share the show...
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5 years ago
27 minutes

The Rothman PPC Podcast: Google Ads and Your Business
002: A Major Decision Search Advertisers Must Make During A Time Like This
When something like what's happening now happens, and the market changes and search volume drops, search advertisers have to make a choice between prioritizing revenue or prioritizing return on ad spend. Jason explains these two options help him deal with a drop in search volume. Jason also talks about the "what's focal is causal" concept that he learned about recently. Thanks for listening!Do you need help growing your business? We can help! https://rothmanppc.com/Can't get enough? Listen to...
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5 years ago
35 minutes

The Rothman PPC Podcast: Google Ads and Your Business
001: Call Only Ads In Google Ads Have Changed (New Visit Website Feature)
Today on the Rothman PPC podcast, Jason talks about the new "visit website" feature that Google has added to the call ads (formerly called call only ads). Jason also talks about managing his energy in a business context and what he's done recently to reignite the dragon energy. He also talks about what he's learned from successful people, and the negative client feedback loop in Google Ads. Thanks for listening! Do you need help growing your business? We can help! https://rothmanppc.com/Can't...
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5 years ago
33 minutes

The Rothman PPC Podcast: Google Ads and Your Business
Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy ...