The Rothman PPC Podcast: Google Ads and Your Business
Jason Rothman
18 episodes
9 months ago
Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy ...
All content for The Rothman PPC Podcast: Google Ads and Your Business is the property of Jason Rothman and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy ...
016: 11 Ways To Improve Your Google Ads Ad Copy (Search Campaigns)
The Rothman PPC Podcast: Google Ads and Your Business
20 minutes
2 years ago
016: 11 Ways To Improve Your Google Ads Ad Copy (Search Campaigns)
11 ways to improve your ad copy in Google Ads search campaigns:ExperimentUndeniable ad copyAdsOrganicSocialWebsiteHelp docsCustomer's shoesTest themed responsive ads Balance human and machineThe data (whole account)Work with Jason - https://rothmanppc.com/Follow Jason - https://twitter.com/rothmanppc
The Rothman PPC Podcast: Google Ads and Your Business
Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy ...
