The Rothman PPC Podcast: Google Ads and Your Business
Jason Rothman
18 episodes
9 months ago
Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy ...
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Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy ...
002: A Major Decision Search Advertisers Must Make During A Time Like This
The Rothman PPC Podcast: Google Ads and Your Business
35 minutes
5 years ago
002: A Major Decision Search Advertisers Must Make During A Time Like This
When something like what's happening now happens, and the market changes and search volume drops, search advertisers have to make a choice between prioritizing revenue or prioritizing return on ad spend. Jason explains these two options help him deal with a drop in search volume. Jason also talks about the "what's focal is causal" concept that he learned about recently. Thanks for listening!Do you need help growing your business? We can help! https://rothmanppc.com/Can't get enough? Listen to...
The Rothman PPC Podcast: Google Ads and Your Business
Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy ...
