The Rothman PPC Podcast: Google Ads and Your Business
Jason Rothman
18 episodes
9 months ago
Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy ...
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Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy ...
004: There Are Three Types Of Keywords In Google Ads
The Rothman PPC Podcast: Google Ads and Your Business
28 minutes
5 years ago
004: There Are Three Types Of Keywords In Google Ads
This week Jason talks about two Google Ads updates, his new three color theory for Google Ads keyword types, and the human need for closure. Thanks for listening! Please share the show with friends and leave us a rating or review. Covid credits - https://support.google.com/google-ads/answer/9803410Three Types Of Keywords Article - https://rothmanppc.com/three-types-of-keywords/Pre-Suasion by Cialdini - https://amzn.to/2YYIdh8Do you need help growing your business? We can help! https://rothman...
The Rothman PPC Podcast: Google Ads and Your Business
Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy ...
