The Rothman PPC Podcast: Google Ads and Your Business
Jason Rothman
18 episodes
9 months ago
Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy ...
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Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy ...
The Rothman PPC Podcast: Google Ads and Your Business
30 minutes
4 years ago
012: Broad Match Has Changed!
Wow, there have been some huge changes to broad match keywords! In this episode, Jason breaks down what the updates to broad match are and how they're going to affect his campaign management.Thanks for listening and enjoy the episode!About keyword matching options - https://support.google.com/google-ads/answer/7478529Contact Jason - https://rothmanppc.com/
The Rothman PPC Podcast: Google Ads and Your Business
Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy ...
