In this episode, Matt breaks down how to use a simple but powerful tool — the Offer Document — to convert leads into clients without ever jumping on a call.

You’ll learn:

✅ The psychology behind why the offer document works

✅ The 8 key sections that make it convert (from your ideal client to your call to action)

✅ How to use it as a nurture tool to warm up prospects before consults

✅ The biggest mistakes PTs make when trying to sell via DMs or documents

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Most trainers are doing “organic marketing” wrong — wasting hours posting, hoping, and praying clients come to them.

In this episode, I break down the exact strategy that’s helped me and my clients consistently sign new clients every week for the past two years — without paid ads or cold DM spam.Whether you’re a face-to-face PT or an online coach, this method works in 2025 and beyond.✅ Here’s what you’ll learn:-How to stand out in a saturated market by getting laser-focused on your niche.-Why your profile setup is either attracting or repelling potential clients (and how to fix it).-The one simple strategy that generates daily leads without running ads.-Why “waiting for clients to come to you” will kill your business in 2025.A simple numbers breakdown showing how just 50 messages a week can bring in 2 new clients.

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

In this episode, Matt reveals how he created a full AI clone of himself — one that can text, talk, and coach clients 24/7 using his voice, knowledge, and systems.You’ll learn how this technology works, how PTs can use it to automate coaching, check-ins, and lead generation, and why those who ignore AI will get left behind in the next 12 months.Matt breaks down exactly how he trained his clone using over a million words of data from his podcasts, YouTube videos, and PT Mastery resources — and how you can build one for your own business in just a few hours.⚙️ Tools mentioned: Delphi.ai💬 “AI won’t replace coaches… but coaches who use AI will replace those who don’t.”

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Key Insights[01:55] 💼 Real Income Growth Requires Strategy and Execution: The client’s jump from $5,500 to $7,500 monthly income was not accidental but the result of intentional changes.

[03:59] 🧠 Mindset is the Biggest Barrier to Growth: The client’s inconsistency and reliance on shortcuts like automation hindered growth.

[05:35] 🤝 Personalized Communication Outperforms Automation: The episode highlights that automations can feel robotic and fail to convert leads effectively.

[06:00] 🌐 Value Comes From Authenticity, Not Just Information: With so much free content online, clients choose trainers who demonstrate empathy, experience, and consistency. T

[07:02] 📊 Consistent Weekly Growth Tasks Drive Sustainable Business Expansion: One of Matt’s clients grew from $600 to nearly $4,000 per week by committing to weekly lead calls, marketing, and consultations.

[08:10] 🎯 Hustle Over Complexity for Early-Stage Growth: To reach the first $10K/month, trainers don’t need elaborate systems or vast social media followings, especially in face-to-face settings.

[09:26] 🛠️ Back to Basics Marketing Is Highly Effective: Using foundational strategies such as in-gym lead generation, member reviews, and giveaways fills the sales pipeline efficiently.

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

If your content is only getting likes but not clients, this episode is for you.

I break down the biggest takeaways from a training inside our PT Mastery community with Becca, a fitness creator from Nashville with 400K+ followers who knows how to turn posts into profit.

You’ll discover:

✅ The 3 content pillars (Educational, Inspirational, Promotional) every PT needs

✅ Why showing your hands in the first 3 seconds keeps people watching

✅ How to use angles, numbers, and hooks to boost engagement

✅ The secret to polarizing opinions that attract your ideal tribe

✅ Why every single post needs a next step (and what to say)

Stop posting for likes. Start creating content that actually sells.

👉 If you get value from this episode, send me a DM and let me know your biggest takeaway.

And if you’re ready to scale your PT business online, reach out — let’s make it happen.

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Highlights :[00:02 → 01:47] Introduction and Personal Update[01:47 → 03:46] Importance of Authority in Consultations & Common Mistakes[03:46 → 07:28] Framework for Setting Up Authority During Booking & Start of Consult[07:28 → 09:18] The Emotional Mindset & Sales PsychologyWant help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Highlights

[00:02] 💬 Matt introduces the problem of PTs stuck earning $5k-$10k/month and teases the solution.

[02:13] 🔄 Most PTs trade time for money and don’t charge for online coaching components.

[03:42] 💸 Matt calculates lost revenue from not charging for online services—potentially thousands per week.

[05:54] 💡 “They’re paying for the result, not your time.” - the core mindset shift for PT pricing.

[06:33] 📈 Example breakdown: adding $20/week online fee can increase monthly income by $800+ without extra work.[09:20] 🔧 The hybrid model fixes the broken PT business model and offers scalability and flexibility.

[10:26] 🌴 The hybrid approach allows PTs to take holidays without losing income by transitioning clients to online coaching.

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Highlights

[01:06] 💪 Brute forcing more PT sessions limits your income potential and leads to burnout.

[03:03] ⚙️ Messy or non-existent systems cause inefficiency and prevent scaling.

[04:11] 💳 Automating payments and client management saves time and reduces stress.

[05:22] 🧰 Essential systems include lead generation, nurturing, and sales processes.

[06:03] ⏩ Investing in mentorship accelerates growth and avoids costly trial and error.

[07:40] 💰 Matt invested $250K in mentorship to achieve over $1 million in PT sales in 5 years.

[08:48] ⏳ Moving beyond trading time for money is key to scaling income and reclaiming time.

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Highlights🎯 The three C’s of conversion: Clarity, Consistency, and Confidence are essential for content that converts.🎬 The 3-3-1 formula for Reels: hook (3 seconds), value/story (3 points), and one clear call to action.📊 Tailor content specifically for each platform; repurposing content without adjustment no longer works.💡 Value-based content should make up 70% of your posts, building trust and authority with your audience.🤝 Connection content (personal stories, routines) is best shared in ephemeral formats like Stories.📣 Regular invitations to engage or take action are crucial because clients rarely reach out unprompted.📈 Use proof content such as testimonials and before-and-after transformations to build credibility.

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Highlights

🤝 Clients value genuine connection over perfect workouts.💼 Sales skills are essential—without selling, you can’t serve.

🔄 Retention is more valuable and cost-effective than constantly acquiring new clients.

📱 Start documenting your journey early; your online presence is your modern resume.

📈 You don’t need a huge social media following to grow your business.

🎯 Investing in mentors accelerates your growth and reduces costly trial and error.

💡 Focus on people, sales, branding, retention, and mentorship to outperform most PTs.

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Most personal trainers lose clients when pain or injury shows up. In this episode, I’ll show you the exact skillset that transforms you from “just another trainer” into the must-see PT who clients trust to solve bigger problems. You’ll learn how to assess, prevent, and manage injuries so you keep clients longer, charge premium rates, and stand out in a crowded market. If you want to future-proof your PT business, this is the episode to listen to.

Highlights💪 Nick Stevenson’s journey: from uncertain graduate to specialist in rehab and athletic performance.🏥 Most PTs lack the skills to effectively manage injury and pain on the gym floor, limiting their value.🎯 The “sniper approach” to assessments enables PTs to accurately diagnose and treat root causes.💡 Developing advanced rehab and movement assessment skills can help PTs stand out and retain clients.💰 Skilled PTs can charge premium rates, reflecting the value of solving tough client problems.📚 Mentorship and focused learning can dramatically accelerate a PT’s proficiency in injury management.🌟 Nick’s mission: elevate the PT industry’s professionalism and recognition alongside allied health fields.Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-methodNic's Instagram -https://www.instagram.com/nick.stevensonx/

Highlights💡 80% of face-to-face personal trainers quit within six months due to poor marketing and sales skills.📉 Only 5% of online personal trainers make a full-time income, highlighting a major business challenge.🚀 Success comes down to mastering “growth tasks”: lead generation and client conversion.📊 Marketing and sales skills outweigh being the “best trainer” or having the best program.💬 Consistent weekly outreach and social media engagement are essential for client acquisition.Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Highlights

⚠️ Common frustration: Clients failing payments and breaking contracts are a widespread problem in service businesses.

💡 Strategy: Require clients to pay for sessions one week in advance to protect your time and income.

🚫 Boundary setting: Pause sessions immediately if payments decline repeatedly until issues are resolved.

🛡️ Business mindset: Run your small business like a multi-million dollar company with clear rules and enforcement.

🤝 Respect and commitment: Breaking contracts reflects on the client’s character and impacts their success.

🧠 Acceptance: These challenges are normal; managing expectations and boundaries is key to minimizing losses.

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Highlights🚀 Onboarding is critical for client retention and sets the foundation for success.🤝 First impressions during onboarding equal future client engagement and loyalty.📧 A welcome email with clear next steps significantly enhances client experience.🔄 Automation in onboarding ensures consistency, saves time, and scales your business.🎥 Using tutorial videos reduces repetitive questions and standardizes client education.✅ Providing clients with a checklist or clear tasks improves accountability and clarity.📱 Integrating CRM and PT software automations streamlines the entire client journey.Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Highlights🎯 The audience ultimately decides what content is valuable, not the creator.🔄 You have full control over your business rules and can change them anytime.⚡ Speedy decision-making is a superpower that drives faster progress.🛠️ A structured onboarding process is crucial for client retention and success.📊 Knowing your numbers gives clarity and control over your business.🤝 Mentorship communities offer diverse insights beyond just the mentor’s advice.🎯 Focus on one or two priorities at a time to avoid overwhelm and enhance execution.More value for you - https://ptmastery.acr.fit/3-step-accelerator-method

Highlights

📍 Location choice significantly impacts personal trainer business success.

📊 Optimal PT-to-member ratio is roughly 1 trainer per 400 members.

🏋️‍♂️ Smaller gyms with fewer trainers often provide better growth opportunities.

💸 Rent structures vary; negotiate rent reductions through classes or desk duties.

🚫 Big gyms often restrict marketing efforts, limiting trainers’ client acquisition.

🤝 A good relationship with gym management is crucial for support and success.

⏱️ Limit travel time to under 20 minutes for convenience and sustainability

Book in your scale session here to get help growing your business! https://links.ptmastery.com.au/widget/bookings/growth-strategy-session-mattz0x2x0

Highlights

🔑 The beta launch strategy helps trainers secure their first five online clients by leveraging their existing warm network.

💬 Initial outreach involves conducting casual, non-sales market research interviews to understand client needs.

🎯 Deep, insightful questions uncover clients’ core desires, challenges, and the true value of outcomes beyond superficial goals.

💡 Using client feedback, trainers create a tailored, beta version of their program offered at a discounted, “test” price.📈 The strategy aims to convert 10 contacts into 3-5 paying clients, building testimonials and credibility early on.

⚡ This method avoids the pitfalls of giving away free services and keeps clients engaged and accountable through paid commitments.

🛠️ The beta launch can be executed within a month, making it a fast and effective way to start an online coaching business.

Book in your scale session here to get help growing your business! https://links.ptmastery.com.au/widget/bookings/growth-strategy-session-mattz0x2x0

Highlights🚀 Paid ads are essential for online personal trainers to scale in a competitive market, but not usually necessary for face-to-face trainers.🎯 Always start with a strong organic marketing strategy before investing in paid ads to avoid wasting money.💡 The “Meta Ads Machine” six-step framework simplifies running effective Meta ads, including offer building, ad structuring, lead funnels, targeting, metrics, and follow-up.🧲 Creating an irresistible offer tailored to your ideal client’s specific needs is crucial to attracting quality leads.📱 You don’t need a website or landing page; Meta’s lead forms allow direct lead capture within Facebook and Instagram apps.📊 Key ad performance metrics to track include CTR, CPL, cost per booked call, and cost per client, with realistic benchmarks provided.📞 Follow-up is critical: most leads won’t buy immediately, so rapid and consistent follow-up dramatically improves conversion rates.

Book in your scale session here to get help growing your business! https://links.ptmastery.com.au/widget/bookings/growth-strategy-session-mattz0x2x0

Highlights🔥 The “trial conversion method” increases conversion rates from 30% to over 60% by offering a low-commitment four-week trial.💡 Offering a four-week trial maintains pricing but reduces duration, lowering client risk and increasing trust.🎯 The four-step objection handling process (acknowledge, isolate, educate, overcome) effectively manages client concerns.💪 Getting clients quick wins during the trial is essential to encourage long-term commitment.📈 80% of trial clients typically continue beyond the initial period, far exceeding average retention rates.🧠 People buy from emotion, not logic; capturing clients at the consult stage is crucial before they overthink.Book in your scale session here to get help growing your business! https://links.ptmastery.com.au/widget/bookings/growth-strategy-session-mattz0x2x0

Highlights💪 Amy transitioned to PT business in Australia with little prior practical experience but strong faith and dedication.📈 Registered good early growth, stabilizing around 7K AUD monthly, and scaled by moving from hourly sessions to a hybrid online/in-person model.💸 Overcame fears of price increases with surprising client support and understanding of value-based pricing.🧘‍♀️ Uses mindfulness and meditation to manage prep stress, mental overwhelm, and maintain high productivity.🥇 Juggles bodybuilding competition prep alongside business growth by prioritizing tasks and accepting trade-offs like reduced social life.🌍 Plans to shift focus more to online coaching to allow location flexibility and broader market reach (UK, Bali, Australia).🤝 Recently hired a VA to handle social media content and design, helping streamline business processes and plan for future online lead generation.Follow Amy here - https://www.instagram.com/amyspence.xx/Book in a free scale session with my team -https://links.ptmastery.com.au/widget/bookings/growth-strategy-session-mattz0x2x0