Highlights🚀 Paid ads are essential for online personal trainers to scale in a competitive market, but not usually necessary for face-to-face trainers.🎯 Always start with a strong organic marketing strategy before investing in paid ads to avoid wasting money.💡 The “Meta Ads Machine” six-step framework simplifies running effective Meta ads, including offer building, ad structuring, lead funnels, targeting, metrics, and follow-up.🧲 Creating an irresistible offer tailored to your ideal client’s specific needs is crucial to attracting quality leads.📱 You don’t need a website or landing page; Meta’s lead forms allow direct lead capture within Facebook and Instagram apps.📊 Key ad performance metrics to track include CTR, CPL, cost per booked call, and cost per client, with realistic benchmarks provided.📞 Follow-up is critical: most leads won’t buy immediately, so rapid and consistent follow-up dramatically improves conversion rates.

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