The first week of every month, I drop three related episodes for a little “mini series” deep dive on one topic. This month we’re talking about the real, unglamorous side of work — the audits, the tools, the time blocks that keep our businesses running. Grab your coffee and binge away. ☕️
I sat down with Raven Wilson (a fellow real-life business owner, just like you) to get honest about what actually works for ordinary folks trying to run a sustainable business—without the billion-dollar overwhelm or seven-figure fluff.
From juggling work, life, and the occasional out-of-office moment, this episode tackles that messy tech stack and reminds you that it’s absolutely okay to do business on your own terms.
Raven shares her quarterly tech stack audit process, complete with all the witty, real-life stories you crave—including how she avoided a $200 mistake and why sometimes a tool isn’t the answer (and sometimes, it totally is).
→ Grab a summit replay pass: https://theordinarybusiness.com/tickets
Key Takeaways:
Create a list of every tool you use—even the free ones—to get clarity on what’s actually adding value.
Simplify your systems by pausing or canceling subscriptions for tools you’re not actively using (your bank account will thank you!).
Trust your gut when making tech decisions; sometimes the best solution is old-school delegation, not another pricey app.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
The first week of every month, I drop three related episodes for a little “mini series” deep dive on one topic. This month we’re talking about the real, unglamorous side of work — the audits, the tools, the time blocks that keep our businesses running. Grab your coffee and binge away. ☕️
Let’s get real: running a business when you’ve got toddlers wrecking the living room (or, let’s be honest, when life just refuses to chill) is a whole different vibe than what business gurus promise.
In this episode, I brought on Amy Hanneke (https://hellococreative.com/)—website copywriter, brand messaging specialist, and fellow champion of doing business between coffee breaks and childcare drop-offs—to talk all about work sprints, staying productive without burning out, and why “the vibe” isn’t just for Instagram.
Today, Amy and I get into the nitty gritty of carving out focused work time when your schedule looks more like a patchwork quilt than a color-coded calendar. We share how to plan sprints when the only thing you can predict is interruptions, choosing the work that actually needs deep focus (versus what can be done in the car line), and building systems that flex with your real life—messy mornings, snack breaks, and all. If your business plans usually go sideways before noon, you’ll feel right at home.
→ Sign up for the summit: https://www.theordinarybusiness.com
→ Grab a replay pass: https://theordinarybusiness.com/tickets
Key Takeaways:
Set yourself up for success by planning your work sprint before you actually get started—no using precious deep work time on opening your to-do list.
Batch your deep work tasks during kid-free hours, and save the quick wins (like emails and DMs) for those pockets of chaos life throws at you.
Track your time (without judgment) so you actually know where you’re spending it—and what you can drop for good.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
The first week of every month, I drop three related episodes for a little “mini series” deep dive on one topic. This month we’re talking about the real, unglamorous side of work — the audits, the tools, the time blocks that keep our businesses running. Grab your coffee and binge away. ☕️
In this episode, I’m breaking down every tool I use to run my web design business—no expensive subscriptions, no “million-dollar must-haves,” just the practical stuff that actually keeps me organized and sane.
If you’re tired of confusing recommendations from celebrity entrepreneurs and just want to know what a real, ordinary-but-thriving business owner uses to get through the week (and keep the lights on), this one’s for you.
I’m chatting about how I keep things lean—why I ditched monthly fees for lifetime access deals, ways I use trusty platforms without going overboard, and how I separate “nice-to-have” from “must-have” in my own business. If you’re juggling the usual chaos of emails, clients, marketing, and all the behind-the-scenes admin—with a limited budget and zero patience for unnecessary tech headaches—I’ve got practical tips and honest confessions coming your way.
→ Grab a replay pass: https://theordinarybusiness.com/tickets
Key Takeaways:
Cut monthly expenses by hunting for solid lifetime access deals on essential software.
Simplify your tech stack by ditching tools you’re not actually using (that “audit” might surprise you!).
Use automation—without going overboard—to keep your business organized and your sanity intact.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
Feeling burnt out from running your business at a pace that would make a coffee-fueled squirrel look lazy? I get it—the pressure to “just work harder” can leave even the most motivated entrepreneur hiding under the covers, to-do list in hand.
In this episode, I’m chatting with Rachel Richards (https://www.rachelrichardsfineart.com/), a photographer and filmmaker who learned the hard way that nonstop hustle isn’t all it’s cracked up to be. We're getting honest about what happens when those “just keep grinding” platitudes totally miss the mark—and how tuning into your body’s signals (yep, even those you thought were just a gut feeling) can help you build a business that feels sustainable and sane.
I dig into how Rachel’s routine shifted after a pretty dramatic burnout moment—think panic attacks, endless job hunting, and a big reality check. She breaks down interoception (basically, listening to your body like it’s a wise consultant), her ritual for staying present, why she ditched time-blocking entirely, and how slowness actually improved her work and her life. If you’re tired of pretending every day is a productivity sprint, this conversation might just feel like home.
→ Learn more: https://www.theordinarybusiness.com
Key Takeaways:
Honor your own pace by listening to simple cues from your body—sometimes that’s choosing the couch over your desk.
Communicate your values (like slowness and connection) directly in your offers and client messaging, so your calendar doesn’t run your life.
Reframe downtime as necessary fuel, not self-sabotage, and recognize when to ask yourself: “Is this rest, or am I avoiding something?”
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
What is it actually like to run a business while living full-time in an RV—and not the Instagram #vanlife version where you’re crushing seven figures from a hammock?
Melissa Mitt (a.k.a. Melissa Mittelstadt; https://www.melissamitt.com/) joins me to chat all things lean business, RV living, and making work fit around real life, not the other way around.
Melissa opens up about ditching the “right way” to schedule calls, why her clients are chill about rescheduling, and how her workday balances actually living in new places without burning out. You’ll get the inside scoop on her favorite tools, what Internet setup you really need for rural business calls, and why testing the RV life is essential before you sell your house in a fit of entrepreneurial rebellion.
→ Learn more: https://www.theordinarybusiness.com
Key Takeaways:
Build your schedule around your real habits—not what hustle culture says is “productive.”
Prep for unpredictable internet and always have a backup plan if your Zoom call turns into a coffee shop adventure.
Test drive any “big change” (like RV life) before you swap stability for wanderlust—and budget for more than just gas.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
Ever wondered how on earth you’re supposed to run your business, plan a virtual summit, launch a podcast, and keep your family (and sanity) intact—without a full-blown team or a “just outsource it all!” attitude?
In this episode, I’m sharing the real behind-the-scenes of what happens when you lean into messy momentum (and excitement) instead of waiting for perfect timing or a magic productivity hack. Let’s get honest about what it really takes to juggle ordinary business life with big projects—without falling into the hustle trap or sacrificing what actually matters to you.
I’m breaking down how I managed planning The Ordinary Business Summit, kept up with a full client load, and launched this podcast—all while fiercely protecting most of my boundaries (yes, I even skipped the gym a few times and worked the occasional Friday, but there were zero all-nighters or missed family dinners). I’ll chat about the little tweaks I made (like pausing YouTube and extending client timelines), what it looks like to bend your rules on purpose, and why you don’t need a massive team or “celebrity entrepreneur” energy to do big things in your own ordinary-but-thriving way.
→ Sign up for the summit: https://www.theordinarybusiness.com
→ Grab a replay pass: https://theordinarybusiness.com/tickets
Key Takeaways:
Adjust your schedule and boundaries when needed, but only for seasons that matter to you.
Don’t be afraid to run big projects solo (or with a little support); “ordinary” does not mean “less than.”
Keep your priorities clear—the pieces you bend matter just as much as the ones you protect.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
Let’s talk about building a business that fits your actual life—not some calendar packed with hustle and “rise and grind” chants. In this episode, I sit down with Annie Hillman (https://1428financial.com/), and we dig into the not-so-glamorous (but totally real) side of running a business with a young kid at home.
→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.
From juggling bookkeeping with toddler tantrums, to unapologetically choosing slow mornings over rushed school drop-offs, Annie gets right into the nitty-gritty of time-blocking, home rhythms (spoiler: one load of laundry a day counts as a win), clear boundaries, and what happens when something just has to give.
If you’ve ever wondered how “your people” are really making it work—without the million-dollar productivity tools or extra hours magically appearing in your week—this episode is your inside peek.
→ Sign up for the summit: https://www.theordinarybusiness.com
→ Grab a replay pass: https://theordinarybusiness.com/tickets
Key Takeaways:
Build a realistic weekly flow by setting boundaries, time-blocking, and embracing flexibility (even if it doesn’t come naturally).
Find your own family and home rhythms—what works for others might not work for you, and that’s more than okay.
Give yourself permission to prioritize, drop the “shoulds”, and let “good enough” win some days—your ordinary business (and sanity) will thank you.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
Ever feel like email marketing is just a never-ending game of “sell, sell, sell”—and you’d rather eat a raw beetroot (outlawed or not) than blast your list with another hypey pitch? Same.
→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.
That’s why I sat down with Nadine (https://candocontent.com/), a self-confessed automation nerd and mom of three, to talk real-life ways to nudge your subscribers—gently—without feeling like a pushy sales bot or losing your mind in the process. If you’re juggling inbox chaos, business growth, and actual life (snack breaks for humans and automations), you’re in the right spot.
Today’s episode is all about smart, sustainable email strategies that treat your subscribers like humans (not numbers). I ask Nadine how she uses data and “trigger links” to create personal, relevant paths for her audience—without spending her whole life glued to her computer. We get into the messy reality of tweaking funnels, the power of a good subject line (the weirder, the better), and staying true to what actually feels good for you, not what the Instagram gurus are shouting about.
→ Sign up for the summit: https://www.theordinarybusiness.com
→ Grab a replay pass: https://theordinarybusiness.com/tickets
Key Takeaways:
Personalize your emails by tracking what subscribers actually click (not just what you wish they’d buy).
Embrace automation to save your sanity—set up systems once, then improve them as you learn.
Remember that “gentle nudges” (not pushy hard-sells) can actually increase conversions and make your audience feel seen.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
Ever wondered what it’s really like to run your business on another continent—and still make it home in time for school pickup?
→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.
In this episode, I chat with Ginny Krauss (https://supportedceo.com/) about juggling life, business, and Bavarian mountain views, all while resisting hustle culture and carving out true downtime (spoiler: “out of office” actually means something in Germany). If you’ve ever felt torn between making clients happy and claiming your own sanity, you’re definitely in the right place.
Ginny gets honest about finding balance as an American entrepreneur living in Munich, navigating time zones, and restructuring her entire work life so evenings are for family—not endless Zoom calls.
We talk through setting boundaries with U.S.-based clients, learning from European work-life philosophies, and how to build a business that fits your real life—not some mythical influencer’s. If you’re all about life on your own terms—with time for snacks, naps, and (actual) vacation—this one's for you.
→ Sign up for the summit: https://www.theordinarybusiness.com
→ Grab a replay pass: https://theordinarybusiness.com/tickets
Key Takeaways:
Set clear boundaries around your work hours, even across time zones, so you can be present for life’s big (and small) moments.
Normalize taking real time off—rest actually fuels better business decisions and creativity.
Redesign your offers to suit both your season of life and your energy, not just your clients’ preferences.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
Don't love waking up at 5 a.m. for a workout? That’s why I’m excited to introduce Brionna (https://www.thelawlesslawyer.com/)—someone who ditched the “hustle harder” mantras and built her own rules around time, boundaries, and (yes) making space for movement that actually feels good. If you’ve ever wondered how “ordinary” business owners manage client work, self-care, and maybe even a mid-day walk, this chat is for you.
→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.
In this episode, I dig into how Brionna runs her law firm, The Lawless Lawyer, while keeping movement a must—not an afterthought. You’ll hear about concrete boundaries (no calls before lunch? I’m so in), why walking isn’t just about steps but sanity, and how letting go of the 9–5 mindset can free you up to, well, actually enjoy your life. We talk through routines, guilt (or the lack of it), and ways to make your business serve you—not the other way around.
→ Sign up for the summit: https://www.theordinarybusiness.com
→ Grab a replay pass: https://theordinarybusiness.com/tickets
Key Takeaways:
Set meeting boundaries so you have real space for life (and walks that don’t require speed-walking back to your laptop).
Ditch the old 9–5 autopilot; your business hours should fit your energy and your actual needs.
Remember movement isn’t just a “bonus”—it’s part of staying sane and keeping your business (and body) going for the long haul.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
In this episode, I’m sharing the not-so-secret weapon that keeps my sanity intact as a business owner: meal prepping. Before you roll your eyes and picture sad chicken and broccoli, hear me out. I’m digging into how a simple, cozy meal prep routine doesn’t just feed my family—it’s the sneaky foundation for a smoother workday, fewer decisions, and, yes, more time at the splash pad.
→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.
I get real about the exact system my family’s used for a decade (hint: it’s almost embarrassingly ordinary) and how it’s saved my brainpower, work hours, and even helped with my health as a type 1 diabetic. If you’ve ever wondered how other business owners seem to “make it all work” while resisting the burnout recipe, this episode is for you. Plus, if you love a practical hack that actually gives you your evenings back, you’re in the right place.
→ Sign up for the summit: https://www.theordinarybusiness.com
→ Grab a replay pass: https://theordinarybusiness.com/tickets
Key Takeaways:
Cut your daily mental load by deciding once a week, not three times a day.
Batch meal prep to win back precious time for your real priorities—like family, hobbies, or actually unwinding after work.
Build rhythms (in and out of the kitchen) that protect your energy as a business owner, rather than drain it.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
Ever wonder how anyone manages to run a business, keep up with family, and handle the unpredictable curveballs life throws—like, say, type 1 diabetes?
→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.
In this episode, I sit down with Jillian (https://jilliandolberry.com/), a business consultant and type 1 diabetic, to talk about what it's really like to juggle business ownership and a chronic health condition. Spoiler: It includes Skittles, secret pockets full of fruit snacks, and those conference snacks you never see coming.
I dig into day-to-day decision fatigue, planning your workday around blood sugar swings, and why just getting dressed for a luncheon can feel like prepping for the apocalypse (will this 98 behave or nah?).
Jillian and I also share what it’s like to navigate business events—what’s in our go bags, who we tell about our diabetes, and the mental load of keeping ourselves functional while building a business that’s actually sustainable. If you’ve ever felt like “balancing it all” is just code for “barely hanging on,” pull up a chair—this episode’s for you.
→ Sign up for the summit: https://www.theordinarybusiness.com
→ Grab a replay pass: https://theordinarybusiness.com/tickets
Key Takeaways:
Lower your stress by prepping for your real-life needs—yes, that means snacks on snacks.
Learn to set your own boundaries (and advocate for yourself) during meetings, events, and daily business chaos.
Give yourself permission to adapt your work and life around your needs—burnout is real, but so is doing business on your own terms.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
Taking a vacation doesn't have to mean asking for chaos—or worse, an angry client email at 2 A.M. In this episode, I sit down with Alyssa, a brand and web designer who is as committed to unplugged jungle-lodge living as she is to her thriving design business.
→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.
→ Sign up for the summit: https://www.theordinarybusiness.com
→ Grab a replay pass: https://theordinarybusiness.com/tickets
Together, we swap stories and get real about setting boundaries, prepping clients, and actually clocking out without fear of missing out (or coming home to a disaster zone).
If you’re the kind of business owner who loves travel almost as much as a well-organized inbox, you’ll love this chat. I break down how Alyssa preps her clients (spoiler: it’s not with a fire drill), why she’s okay losing the occasional inquiry in exchange for actual freedom, and how she’s built a business that lets her enjoy life—without hustling on hotel Wi-Fi. Think of this as your permission slip to finally use those vacation days, guilt-free.
→ Sign up for the summit: https://www.theordinarybusiness.com
→ Grab a replay pass: https://theordinarybusiness.com/tickets
Key Takeaways:
Communicate time off early and often so clients never feel blindsided (and you never worry about surprise “emergencies”).
Build in buffer days before and after trips, so you can ease into vacation mode—and back to work—without burnout.
Accept that missing out on the occasional fast-moving client is a fair trade for actually living your life (and your best vacation selfie).
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
Ever feel like you “should” be multitasking every minute—reading the latest business book, cracking the productivity code, and oh, also meditating before sunrise? Same.
→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.
→ Sign up for the summit: https://www.theordinarybusiness.com
→ Grab a replay pass: https://theordinarybusiness.com/tickets
In this episode, I sat down with Jaci Schreckengost (https://www.jacischreckengost.com/) for a real-talk coffee date about why giving ourselves permission to read fiction (yes, just for fun!) actually matters more than squeezing in yet another how-to book or productivity hack. If you’ve ever felt guilty for picking up a novel instead of that “10X Your Hustle” guide, this one’s for you.
Jaci and I dig into how maintaining hobbies like reading fuels creativity, why building community outside of business can make your work life less lonely, and the not-so-secret power of ditching guilt for joy. You’ll hear practical ideas on fitting books (and other non-business joys) into your day, even if your “commute” is just the three steps from your bed to your home office. We wrap up with warm book recs, judgment-free advice on rediscovering fiction, and a friendly reminder that being “ordinary” is actually pretty wonderful.
Key Takeaways:
Make space for creativity by carving out time for hobbies, not just business tasks.
Remember that community and connection outside of work are key to sustaining a happy business (and life).
Drop the guilt around having fun—your joy matters every bit as much as your to-do list.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
Thinking about picking up your life—and your laptop—and heading to Europe? In this episode, I sit down with Erin (https://www.lunimae.com/), a fellow business owner who’s not just moving house, she’s moving countries.
→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.
→ Sign up for the summit: https://www.theordinarybusiness.com
→ Grab a replay pass: https://theordinarybusiness.com/tickets
We chat about navigating the rollercoaster of preparing for an international move (hello, packing up your whole life and figuring out how to get your dog there without a meltdown), all while running a very real, ordinary business. No hustle-culture pep talks, just honest talk about balancing Big Life Changes and business as usual.
Erin shares how she’s shifting her web designer operations business from steady retainers to flexible project work (because time zones are real), rethinking her work week, and giving herself room to actually enjoy Portugal’s park-side cafés.
Whether you’re dreaming of working from a new zipcode or just trying to create a business that doesn’t eat your whole life, Erin’s story is a seriously refreshing look at what it means to keep things simple, sustainable, and—dare I say it—fun.
Key Takeaways:
Reimagine your offers to build more freedom into your business before making a big move (or, honestly, just because you want to).
Lean hard into simplification—fewer complicated services and clearer systems make life (and travel) so much easier.
Communicate clearly and honestly with your clients before a big shift—turns out, your people will probably cheer you on.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
In this episode, I’m pulling back the curtain on how I keep my business (and my sanity) intact without an army of fancy apps. If you’ve ever wondered how to stay organized between client calls, invoicing, and finding time to eat lunch—this is the coffee chat you didn’t know you needed.
→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.
→ Sign up for the summit: https://www.theordinarybusiness.com
→ Grab a replay pass: https://www.theordinarybusiness.com/tickets
Today, I’m talking about my totally unglamorous but shockingly effective way of running a service-based business—without Notion, Asana, or a hundred “productivity hacks.” I walk through how I’ve built a repeatable, sustainable system using simple tools. If you’ve felt overwhelmed by all the “must-have” tools, you’re absolutely in the right place.
Key Takeaways:
Let your calendar and inbox do the heavy lifting—no apps required.
Build your business processes around what actually works for you, not what looks impressive on Instagram.
Simplify whenever possible; sometimes, “ordinary” tools are all you need to thrive.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
Wondering if you can actually run a thriving business without posting daily reels, jumping on trending audio, or obsessively checking your Instagram DMs?
→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.
In this episode, I sit down with Taylor Aller (https://www.tayloraller.com/)—a self-proclaimed multi-passionate, non-social-media business owner—who proves that you absolutely can build a sustainable, booked-out business while keeping your sanity (and your weekends). If you’re juggling family, clients, and, you know, trying to squeeze in a nap now and then, this one’s for you.
→ Sign up for the summit: https://www.theordinarybusiness.com
→ Grab a replay pass: https://theordinarybusiness.com/tickets
We get honest about what it really looks like to step away from social media, how Taylor finds and nurtures clients using good old-fashioned email, referrals, and being intentional about her online presence. Taylor also shares practical strategies for ordinary business owners who want balance without sacrificing growth—plus, a healthy dose of “permission to ignore the hustle.” If you’ve been itching to delete an app (or four), listen in.
Key Takeaways:
Audit where your clients are actually coming from before you ditch social media (surprise: it’s probably not where you think).
Lean into emails, networking, and solid website strategy to stay top-of-mind and book clients you actually want to work with.
Remember: saying no to social media isn’t business suicide—sometimes, it’s exactly the thing that helps your business (and your brain) breathe.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
Ever feel like you’re the only business owner who doesn’t want to film a million Reels just to get found online? Same here.
→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.
In this episode, I sat down with Zhara-Marie (https://zharamarie.org/)—an ordinary business owner just like you who turned Threads into her secret weapon for finding dream clients and business friends, all without losing her sanity or free time.
I originally thought this episode would go live *after* the summit so if you're listening and confused by us talking about the summit in the past tense, apologies!
→ Sign up for the summit: https://www.theordinarybusiness.com
→ Grab a replay pass: https://theordinarybusiness.com/tickets (affiliate link for Zhara!)
We dig into the realities of running a lean, sustainable business without overcomplicating things, talk about what actually works for marketing on Threads (spoiler: “hot takes” > Canva carousels), and get honest about setting boundaries so your business doesn’t gobble up your whole life. Zhara and I also share how we built real connections (and paid our bills!) while ignoring cookie-cutter hustle advice.
Key Takeaways:
Embrace text-based content platforms like Threads if video and design don’t light you up (or fit your brain-space).
Focus on genuine, messy conversations to attract the right clients and referral partners—real community > follower counts.
Set boundaries and routines that let your business support your ordinary-but-thriving life, instead of the other way around.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.
This show is for business owners who are over the hype, the hustle, and the “7-figures in 7 months” nonsense. We’re not scaling empires or chasing virality — we’re building sustainable, profitable businesses that fit real lives.
(And if you want to dive in more, make sure to sign up for the summit! https://www.theordinarybusiness.com)
Here, you’ll hear honest conversations about what it actually looks like to run a business that pays the bills and leaves room for family, health, hobbies, or just taking Friday off. We’ll talk systems, boundaries, money, and the messy in-between that never makes it to Instagram.
Alongside my own stories, you’ll meet other ordinary business owners juggling client work and caregiving, navigating flexible schedules, and creating success on their own terms.
If you’ve ever rolled your eyes at the hustle-bro crowd or felt invisible in the in-between, this space is for you. Welcome to the podcast — and to a community where ordinary isn’t an insult.