Ever feel like you’re the only business owner who doesn’t want to film a million Reels just to get found online? Same here.
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In this episode, I sat down with Zhara-Marie (https://zharamarie.org/)—an ordinary business owner just like you who turned Threads into her secret weapon for finding dream clients and business friends, all without losing her sanity or free time.
I originally thought this episode would go live *after* the summit so if you're listening and confused by us talking about the summit in the past tense, apologies!
→ Sign up for the summit: https://www.theordinarybusiness.com
→ Grab a replay pass: https://theordinarybusiness.com/tickets (affiliate link for Zhara!)
We dig into the realities of running a lean, sustainable business without overcomplicating things, talk about what actually works for marketing on Threads (spoiler: “hot takes” > Canva carousels), and get honest about setting boundaries so your business doesn’t gobble up your whole life. Zhara and I also share how we built real connections (and paid our bills!) while ignoring cookie-cutter hustle advice.
Key Takeaways:
Embrace text-based content platforms like Threads if video and design don’t light you up (or fit your brain-space).
Focus on genuine, messy conversations to attract the right clients and referral partners—real community > follower counts.
Set boundaries and routines that let your business support your ordinary-but-thriving life, instead of the other way around.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.