The first week of every month, I drop three related episodes for a little “mini series” deep dive on one topic. This month we’re talking about the real, unglamorous side of work — the audits, the tools, the time blocks that keep our businesses running. Grab your coffee and binge away. ☕️
I sat down with Raven Wilson (a fellow real-life business owner, just like you) to get honest about what actually works for ordinary folks trying to run a sustainable business—without the billion-dollar overwhelm or seven-figure fluff.
From juggling work, life, and the occasional out-of-office moment, this episode tackles that messy tech stack and reminds you that it’s absolutely okay to do business on your own terms.
Raven shares her quarterly tech stack audit process, complete with all the witty, real-life stories you crave—including how she avoided a $200 mistake and why sometimes a tool isn’t the answer (and sometimes, it totally is).
→ Grab a summit replay pass: https://theordinarybusiness.com/tickets
Key Takeaways:
Create a list of every tool you use—even the free ones—to get clarity on what’s actually adding value.
Simplify your systems by pausing or canceling subscriptions for tools you’re not actively using (your bank account will thank you!).
Trust your gut when making tech decisions; sometimes the best solution is old-school delegation, not another pricey app.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.