The first week of every month, I drop three related episodes for a little “mini series” deep dive on one topic. This month we’re talking about the real, unglamorous side of work — the audits, the tools, the time blocks that keep our businesses running. Grab your coffee and binge away. ☕️
Let’s get real: running a business when you’ve got toddlers wrecking the living room (or, let’s be honest, when life just refuses to chill) is a whole different vibe than what business gurus promise.
In this episode, I brought on Amy Hanneke (https://hellococreative.com/)—website copywriter, brand messaging specialist, and fellow champion of doing business between coffee breaks and childcare drop-offs—to talk all about work sprints, staying productive without burning out, and why “the vibe” isn’t just for Instagram.
Today, Amy and I get into the nitty gritty of carving out focused work time when your schedule looks more like a patchwork quilt than a color-coded calendar. We share how to plan sprints when the only thing you can predict is interruptions, choosing the work that actually needs deep focus (versus what can be done in the car line), and building systems that flex with your real life—messy mornings, snack breaks, and all. If your business plans usually go sideways before noon, you’ll feel right at home.
→ Sign up for the summit: https://www.theordinarybusiness.com
→ Grab a replay pass: https://theordinarybusiness.com/tickets
Key Takeaways:
Set yourself up for success by planning your work sprint before you actually get started—no using precious deep work time on opening your to-do list.
Batch your deep work tasks during kid-free hours, and save the quick wins (like emails and DMs) for those pockets of chaos life throws at you.
Track your time (without judgment) so you actually know where you’re spending it—and what you can drop for good.
This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.