Episode site
In the second half of this Implementation Series double episode on communication and dissemination, my two guests Anna-Maria Czarny and Maëla Barçon from Hanse-Parlament move into unfolding dissemination in EU-funded projects. They unpack what dissemination really means, how it differs from communication, and why the two must work in sync. The discussion includes concrete strategies like using targeted knowledge platforms, printed materials for traditional audiences, and tailoring approaches to each project’s specific socio-economic environment.
The episode also explores operational best practices—from organizing partner collaboration and indicators, to planning events that meaningfully present project results. My dear guests share candid stories, such as how a single presentation led to EU-level recognition, and why printing a book might still be your best dissemination tool. The conversation wraps up with useful do's and don'ts, like staying flexible, knowing your target groups, and never sidelining dissemination just because “you’ll do it later.”
Time codes:
00:01:41 The dissemination activities
00:28:38 Synergies
00:31:50 Organisation, collaboration and formalities
00:46:30 Do's and don't's
00:51:41 The toughest challenge
In this Implementation Series episode, I dig into the nuts and bolts of communication and dissemination within EU-funded projects. Returning guests Anna Maria Czarny and Maëla Barçon, both project managers at Hanse-Parlament, to share their hands-on experiences and practices. We discuss the essential distinctions between communication (engaging audiences and promoting activities) and dissemination (sharing project results and knowledge), while highlighting the common confusion and overlap between the two.
This nice conversation covers everything from classic tools like newsletters, social media, and websites to innovative tactics such as QR code marketing, localized web pages, and dynamic visual content. The episode offers detailed advice on setting up an effective communication strategy, organizing indicators, building partner engagement, and creatively involving target audiences. It's a practical, behind-the-scenes guide for anyone implementing EU-funded projects who wants to go beyond boilerplate templates and make an actual impact.
Time codes:
00:01:41 Introduction
00:05:50 Fly in on communication and dissemination
00:14:49 Communication activities
00:23:14 The communication & dissemination strategy
00:32:42 Communication activities (continued)
In this episode of The Grant Podcast, I dive into the role of CENSEC, Denmark’s national cluster for defense, space, and security, and how it facilitates access to EU funding, particularly the European Defense Fund (EDF). The conversation highlights the strategic importance of clusters in fostering innovation and collaboration among SMEs, research institutions, and government bodies. We explore the shifting landscape of defense funding in Europe, especially following Denmark’s recent reintegration into EU defense collaborations, and how this has impacted the availability of resources and support structures for organizations seeking EDF funding.
The discussion also underscores the historical reluctance towards defense funding in Denmark anmd Europe and how perceptions are rapidly changing in response to geopolitical threats. The episode further delves into CENSEC’s initiatives, including its EDF Best Practice Group, which brings together grant winners, EU regional offices, the Ministry of Defence, and industry players to share insights and improve Denmark’s performance in securing EDF funding. A key focus is on strategic alliances, where experienced grant recipients mentor newer entrants to enhance participation in EU-funded defense projects. The conversation also touches on the unique challenges of EDF funding—such as its tender-like complexity, stringent co-financing requirements, and the necessity for government backing in applications. Finally, we examine the evolving European defense ecosystem, the increasing role of private-sector investments in security research, and why strengthening Europe’s defense innovation capabilities is now a crucial priority.
Time codes:
00:01:49 Introduction
00:06:32 Fly in on CENSEC and EDF
00:08:51 CENSEC
00:31:37 Facilitating EDF
00:59:50 Recommemdations
01:03:03 The toughest challenge
In this episode of The Grant, I dive deep into the European university alliances through the lens of YUFE – Young Universities for the Future of Europe. Guest Mara-Valerie Schegk, Secretary General of the YUFE Alliance, shares her insider perspective on how YUFE evolved from a bold vision sparked by Emmanuelle Macron’s Sorbonne speech in 2017 into a vibrant, cross-border collaboration of 10 young universities. From joint degrees and lifelong learning initiatives to engaging citizens and nurturing early-career researchers, YUFE exemplifies how university alliances can drive systemic change in European higher education.
The episode also unpacks the broader landscape of the 65 European university alliances, spotlighting both the opportunities and the immense amount of alliances suddenly operating. We explore the tensions between Erasmus+ funding and the growing ambition of alliances to operate across research and education. Maria-Valerie and I offer candid reflections on funding sustainability, institutional commitment, and the strategic shift from project-based thinking to long-term integration. If you're curious about the future of European universities—and how they’re navigating complex Brussels dynamics—this conversation is for you.
Time codes:
00:01:49 Introduction
00:05:39 Fly in on university alliances
00:11:29 YUFE and Its mission
00:28:27 European universities alliances
00:38:30 The research funding challenge
00:53:44 The role and impact of alliances
01:04:37 Policy and future perspectives
01:16:32 The toughest challenge
In the final episode of this batch of the Communication Shorts Series, we dive into how to measure and refine social media engagement strategies. We stress that social media is an ongoing conversation rather than a one-time announcement, requiring consistent monitoring and response. The episode explores how to track audience interactions, respond to comments effectively, and use real-time data to adjust communication strategies. The hosts also address ethical considerations when prompting audience engagement, cautioning against superficial tactics that may appear disingenuous.
The discussion extends to community building and conversion optimization. We emphasize the value of turning passive followers into active participants by fostering discussions and encouraging meaningful interactions. The episode also includes insights on how to respond to criticism professionally, the benefits of repurposing past content in timely contexts, and how AI tools can enhance engagement tracking. Ultimately, this episode rounds out the series by offering a strategic approach to maintaining and growing digital influence in the EU funding communication landscape.
Time codes:
00:02:53 Introduction to monitor, analyze and learn
00:03:41 Monitor and respond
00:15:22 Analyze performance
This episode focuses on crafting compelling, concise, and engaging messages for social platforms. Casper stresses that the first two sentences of a post are crucial, as they determine whether an audience will continue reading. We recommend using attention-grabbing hooks such as surprising statistics, provocative questions, or emotionally compelling statements. The discussion also covers structuring posts with simple, direct language while avoiding technical jargon that might alienate a broader audience. Additionally, we highlight the importance of a clear call to action to drive engagement and conversions.
Beyond text, the episode explores the role of visuals in amplifying a message’s impact. Whether using images, infographics, or videos, we discuss how visuals enhance readability and make posts stand out in crowded feeds. We also touch on the algorithmic advantages of using faces in social media posts and the growing relevance of AI-generated content. The episode concludes with practical tips on how to integrate text and visuals seamlessly to maximize audience retention and interaction.
Time codes:
00:02:54 Introduction to engaging and concise language
00:04:01 Use an engaging hook
00:12:43: Keep it concise
00:16:23 Use visuals
00:25:54 Encourage engagement and include calls to action
In this episode, we explore how to leverage social platforms effectively to communicate EU funding projects. We discuss the importance of viewing social platforms as tools rather than media, emphasizing strategic audience engagement over mere visibility. Further, we highlight how to use relatable language, compelling narratives, and audience-specific messaging to increase impact. Additionally, the episode underscores the significance of platform-specific content adaptation, where different channels require different tones and messaging styles to resonate with their respective audiences.
The conversation also delves into timing and audience targeting as key factors for effective communication. Casper explains the benefits of strategic posting, emphasizing when professionals engage most actively on platforms like LinkedIn. We also discuss hashtags, how to research effective tags, and the importance of mirroring the communication style of your audience to build credibility. Ultimately, the episode provides a structured approach to making social media a strategic asset rather than a passive broadcasting channel.
Time codes:
00:02:45 Introduction
00:04:36 Fly in on How to get attention on social platforms
00:06:15 Use social platforms as tools rather than media
00:12:23 Know your audience
00:17:57 Timing can be crucial
00:29:51 Use hashtags wisely
In episode #160 of The Grant Podcast, I kick off the new Widening Series, focusing on the Widening Programme under Horizon Europe. Co-hosting this series is Thomas Brent, a former science policy journalist and Widening expert, now working at CERN. Together, we dive into why the Widening Programme exists, its objectives, and how it addresses the research and innovation gap between high-performing and low-performing EU countries. Our guest for this first episode is Ian Gauci Borda, Malta’s National Contact Point and Programme Committee member, who provides a comprehensive introduction to the programme’s structure, goals, and challenges.
This episode unpacks the origins of Widening, exploring how it was designed to increase participation from underrepresented EU countries in Horizon Europe while maintaining excellence standards. We also examine the political debate surrounding its future, including proposals to move Widening funding to the Cohesion Fund and the resistance from the EU-15 widening countries. Ian shares insights on the impact of Widening so far, key funding instruments like Teaming, Twinning, and ERA Chairs, and how some countries like Cyprus have successfully leveraged the programme to strengthen their research capacities.
Time codes:
00:01:41 Introduction
00:06:04 Fly in on the Widening Programme
00:09:56 Introduction to the Widening Programme
00:20:40 Structure of the Widening programme
00:29:28 Experiences in the programme
00:48:51 Perspectives for the programme
In episode #159 of The Grant Podcast, we continue our deep dive into EDF proposal writing, focusing on the writing phase, submission process, and key strategic considerations. Joined again by Margherita Volpe from Zabala Innovation Europe, we explore how to structure the nine key sections of an EDF proposal, balancing technical precision, market research, and compliance with EU security policies. We discuss the challenges of coordinating inputs from work package leaders, ensuring strong innovation potential, and aligning with national security priorities.
This episode also delves into common roadblocks in EDF proposal writing, including the diplomatic challenges of consortium collaboration, handling budget structuring, and managing the strict submission process. Margherita shares practical tips on securing Ministry of Defence approvals, avoiding repetition in lengthy proposals, and overcoming industry-specific barriers to cooperation. If you’re working on an EDF funding application, this episode provides crucial insights to help navigate the complexities and submit a competitive proposal.
Time codes:
00:01:43 The writing phase
00:19:40 The sections - one-by-one
00:39:53 Submission
00:43:57 The toughest challenge
In episode #158 of The Grant Podcast, I take a deep dive into proposal writing for the European Defence Fund (EDF) — one of the most complex and competitive funding schemes in the EU. I have invited Margarita Volvo from Zabala Innovation Europe, to explore the key steps in developing a winning EDF proposal, from concept development and consortium collaboration to budget structuring and securing Ministry of Defence declarations. Given the highly structured nature of EDF calls, we break down what sets them apart from Horizon Europe proposals and why strategic alignment with EU security priorities is crucial for success.
This episode also uncovers the unique challenges of EDF applications, including the strict eligibility criteria, funding mechanisms, and the necessity for transnational cooperation. Margarita shares insider knowledge on navigating EDF’s regulatory landscape, maximizing funding rates, and the critical role of SMEs and midcaps in defence innovation. Whether you’re an experienced grant writer or new to defence funding, this discussion provides essential insights to help you craft a competitive EDF proposal.
Time codes:
00:01:42 Introduction
00:05:24 Fly in on EDF
00:11:02 Preparation for the writing phase
00:36:26 Shaping of proposal concept with consortium
This episode focuses on making newsletter content engaging and impactful. The first step? Crafting an attention-grabbing subject line that makes recipients want to open the email. The right balance of intrigue, clarity, and action-oriented language can significantly boost open rates.
Beyond the subject line, we discuss structuring content effectively by maintaining a mix of short and long sections, serious and light pieces, and ensuring each newsletter is varied but structured. Writing in an engaging, personal, and relatable tone is another key element that fosters connection with readers. Finally, the episode highlights the importance of visuals—using images, videos, and infographics to break up text and enhance comprehension.
Time codes:
00:03:02 Introduction on final touches
00:04:21 Optimize for mobile
00:11:51 Proofread and edit
00:17:01 Track and analyze performance
This episode focuses on making newsletter content engaging and impactful. The first step? Crafting an attention-grabbing subject line that makes recipients want to open the email. The right balance of intrigue, clarity, and action-oriented language can significantly boost open rates.
Beyond the subject line, we discuss structuring content effectively by maintaining a mix of short and long sections, serious and light pieces, and ensuring each newsletter is varied but structured. Writing in an engaging, personal, and relatable tone is another key element that fosters connection with readers. Finally, the episode highlights the importance of visuals—using images, videos, and infographics to break up text and enhance comprehension.
Time codes:
00:02:54 Introduction to catchy content
00:03:47 Use a catchy subject line
00:12:11 Write balanced and engaging content
00:23:06 Incorporate visuals
00:30:07 Include clear calls to action
In this episode, we dive into the foundational aspects of launching a successful newsletter. The discussion kicks off with the importance of defining a clear purpose—whether it’s to inform, engage, or drive action. Without a well-defined objective, a newsletter risks becoming just another email in a crowded inbox.
We also explore the critical role of knowing your audience and segmenting them to tailor content effectively. A strong communication strategy requires sticking to a consistent format so that readers know what to expect each time. Lastly, we highlight the importance of revisiting and refining your strategy over time to avoid losing focus and ensure continued effectiveness.
Time codes:
00:02:54 Picking the winner
00:04:39 Introduction on click on your newsletter
00:06:38 Define your purpose
00:18:02 Know your audience
00:23:58 Maintain a consistent format
Episode site
The topic of gender balance in EU funding is more relevant than ever, and in this episode, we take a deep dive into the challenges, progress, and ongoing efforts to ensure equal access to funding opportunities. My guest, Anne-Charlotte Joubert, EU Affairs and Funding Expert at Euro-BioImaging and founder of WonderFund, shares her insights on how gender imbalances persist in the funding ecosystem and why addressing them is crucial for innovation and economic growth. From the European Commission’s early initiatives to today’s structural challenges, we explore how policies and funding mechanisms are shaping the future for female researchers and entrepreneurs.
Together, we discuss the gender funding gap, the Commission’s role in promoting equality, and the initiatives making a real impact, including Anne-Charlotte’s work in supporting women entrepreneurs and researchers. With concrete data, inspiring success stories, and practical steps for change, this episode is a must-listen for anyone interested in diversity, inclusion, and fair access to research and innovation funding. Whether you're a researcher, policymaker, or investor, this conversation sheds light on how we can build a more equitable funding landscape.
Time codes:
00:02:14 Introduction
00:06:04 Fly in on funding and gender
00:08:06 The gender funding gab
00:25:55 Work and initiatives
00:45:06 Need for collaboration
00:54:35 Getting involved
00:56:16 The toughest challenge
In this second part of the double episode on the ERC interview, we dive into the crucial second stage of the ERC application process - the interview. Yasmin Wachs, Senior Consultant at Enspire Science, demystifies what happens when candidates face the ERC panel. From understanding the online format to tackling strict time management, Yasmine shares essential insights on how to navigate the high-stakes moment that can make or break an ERC grant application. She provides expert advice on structuring a compelling presentation, managing stress, and handling tough questions from the panel with confidence.
Beyond the interview itself, this episode also explores what happens after the panel discussion - how applicants receive feedback, what to do if the funding doesn’t come through, and why reapplying can be a strong strategic move. Whether you’re preparing for an ERC interview or simply curious about the funding process, this discussion offers valuable takeaways on mastering the final stage of ERC funding.
Time codes:
00:01:49 The interview itself
00:17:00 After the interview
00:30:07 Recommendations
00:33:57 The toughest challenge
In this episode of The Grant Podcast, I delve into the intricacies of preparing for an ERC (European Research Council) interview. My guest, Yasmin Wachs, Senior Consultant at Enspire Science, brings over a decade of expertise in guiding researchers through the ERC grant process. With firsthand insights into what makes a proposal stand out, Yasmin offers invaluable advice on crafting a winning narrative, tackling high-risk, high-gain research, and mastering the art of pitching complex ideas under strict time constraints.
Yasmin shares practical tips for researchers to prepare for this pivotal stage in their ERC journey, including insights on panel dynamics, effective communication strategies, and the importance of embracing conceptual risks. Whether you're new to ERC grants or seeking to refine your approach, this episode is a must-listen for anyone aiming to secure funding for groundbreaking research.
Time codes:
00:01:49 Introduction
00:04:05 Fly in on ERC Interview
00:10:45 Preparation for the interview
In this episode of The Grant, I explore the dynamic partnership between Heatflow, a tech-driven SME specializing in advanced thermal management solutions, and the Danish Technological Institute (DTI), a leading Danish research organization.
The discussion dives into how collaboration between SMEs and RTOs drives innovation, turning groundbreaking concepts into market-ready solutions. Featuring guests Paw Mortensen, Managing Director of Heatflow, and Ellen Hedegaard, Business Manager at DTI, the episode examines the benefits of leveraging EU funding, additive manufacturing technologies, and the vital role of aligning shared goals to tackle energy efficiency challenges in industries such as data centers and automotive.
Listeners gain insight into how Heatflow and DTI work together to navigate complex EU funding landscapes, developing cutting-edge solutions that reduce energy consumption and environmental impact. From their ongoing projects to fostering innovation in sustainable technologies, the conversation highlights the power of strategic partnerships in achieving long-term success. Whether you're an SME looking for guidance or a researcher aiming to enhance industry collaboration, this episode offers valuable lessons in turning ideas into impactful outcomes.
Time codes:
00:02:14 Introduction
00:05:21 Introduction to Heatflow
00:12:55 Introduction to Danish Technological Institute
00:23:32 Strategic funding collaboration
00:53:00 Recommendations
01:03:21 The toughest challenge
The final episode in this series focuses on the critical role of relationship-building in successful communication strategies. The hosts highlight the importance of following up after sending a press release, emphasizing that persistence (when done respectfully) often makes the difference between a missed opportunity and a published story. They discuss how to make interactions with journalists easy and valuable by being prepared, responsive, and available to clarify or expand on details when contacted.
Casper shares insights on fostering long-term relationships with journalists through consistent, meaningful interactions, such as commenting on their work or inviting them to relevant events. The discussion also touches on creative ways to build rapport, including the use of humor and personalization to maintain interest. This episode equips listeners with actionable strategies to turn press pitches into lasting professional relationships, ultimately ensuring sustained media coverage for their projects.
Time codes:
00:03:02 Introduction: Build relations
00:04:01 Be available for questions
00:09:20 Build relationships with journalists
00:18:21 Follow up without being pushy
In this episode, the focus shifts to the tactical aspects of communication, starting with the importance of defining a unique angle for your story. The hosts discuss how to distill a project’s complexity into a sharp and focused narrative that cuts through the noise. Casper introduces the concept of leading with conclusions—putting the most interesting and relevant details up front—and the value of adopting a journalist’s perspective when crafting messages.
The conversation also delves into the technicalities of writing a press release that grabs attention, covering everything from structure and language to the inclusion of visual assets like photos, infographics, and charts. By making the story visually appealing and accessible, communicators can amplify their chances of media engagement. This episode is packed with practical advice to sharpen messaging and improve the visibility of EU-funded projects.
Time codes:
00:03:02 Introduction: Captivating angles, language and multimedia
00:03:21 Identify unique angles
00:09:45 Use clear and accessible language
00:18:00 Prepare a strong press release
00:24:17 Provide multimedia assets
This episode dives into the foundational principles of effective communication for EU-funded projects, starting with the critical need to understand your audience. Casper shares strategies to identify what resonates with both journalists and their readers, emphasizing the importance of knowing not just your direct audience but also the broader public they serve.
The conversation highlights the art of crafting a compelling narrative that connects your project to societal benefits, human impact, and broader relevance. Using relatable examples, the hosts explore how to move from technical jargon to accessible, impactful language that grabs attention. They also discuss how to pitch the intrinsic value of a project and explain why it deserves public and media interest.
This episode is an essential guide for anyone looking to refine their approach to project communication, providing tools to bridge the gap between complex ideas and the broader public.
Time codes:
00:02:53 Picking the winner
00:03:57 Introduction: How to sell your project to the media
00:06:38 Know your audience
00:13:24 Craft a compelling story
00:22:07 Highlight the impact
