Live shopping isn’t just a trend — it’s the cheapest, highest-impact attention play you’ll find in ecommerce right now. In this episode, I break down exactly how brands can tap into live shopping to drive traffic, convert viewers, and create a loyal audience without blowing the ad budget. You’ll learn the platforms to focus on, the strategies that actually work, and the key mistakes to avoid so you can turn every live session into a revenue engine.
Whether you’re just testing live shopping or want to scale it into a major channel, this episode gives you the roadmap to succeed.
Want our help? schedule a call here.
https://purplefire.io/
Want our help? schedule a call here.
https://purplefire.io/
Most ecommerce brands are sitting on conversion goldmines and don't even know it. While everyone's chasing the latest marketing tactics, they're ignoring fundamental UX problems that are silently killing 50% or more of their potential sales.In this episode, we break down the 10 biggest UX and conversion rate optimization issues destroying ecommerce conversions in 2025—and give you the exact tools and strategies to fix them.You'll discover why checkout abandonment rates hover between 60-80%, how page Most ecommerce brands are sitting on conversion goldmines and don't even know it. While everyone's chasing the latest marketing tactics, they're ignoring fundamental UX problems that are silently killing 50% or more of their potential sales.
In this episode, we break down the 10 biggest UX and conversion rate optimization issues destroying ecommerce conversions in 2025—and give you the exact tools and strategies to fix them.
You'll discover why checkout abandonment rates hover between 60-80%, how page speed issues cause visitors to abandon at just 2.75 seconds, and why mobile users convert at less than half the rate of desktop users. More importantly, you'll learn how brands are using tools like Microsoft Clarity to achieve 19% conversion lifts in just five days.
We cover the conversion killers you probably didn't know existed: hidden checkout costs, broken search functionality, confusing navigation, missing trust signals, poor mobile optimization, and accessibility issues that exclude 15% of potential customers.
Each issue comes with specific solutions and tool recommendations—from free options like Google PageSpeed Insights and Microsoft Clarity to advanced platforms like Optimizely and Contentsquare. You'll get a week-by-week action plan to systematically eliminate friction from your customer experience.
Key takeaways include how 0.1 seconds of page speed improvement can increase conversions by 8.4% and AOV by 9.2%, why forcing account creation is the second biggest reason for cart abandonment, and how proper mobile UX optimization can double your mobile conversion rates.
Whether you're doing $100K or $10M in revenue, these UX fixes don't require bigger marketing budgets—just smarter optimization of what you already have.
Stop losing customers to easily fixable problems. This episode gives you the roadmap to turn your website into a conversion machine.
Tools Mentioned in This Episode:
Customer Service:
• Gorgias AI Agent ($360/month for 1,200 automated resolutions)
• Tidio (Multi-channel AI chatbots)
• Yuma AI (Shopify-specific, integrates with Zendesk)
Personalization:
• Algolia Recommend (Real-time personalization engine)
• Luigi's Box (AI-powered product recommendations)
• Octane AI (Interactive product quizzes)
Inventory Management:
• Prediko (AI inventory management for Shopify)
• Genie (Inventory planning and analysis)
• Polar Analytics (Data analytics with "Ask Polar" AI)
Fraud Detection:
• Signifyd (Guaranteed Fraud Protection)
• Riskified (AI-driven fraud detection and chargeback protection)
Visual Search:
• ViSenze (Visual search for Shopify stores)
• Snap Search (AI-powered visual product search)
Marketing Automation:
• Klaviyo AI (Omnichannel personalized campaigns)
• Shopify Magic (Comprehensive marketing content generation)
• Jasper (On-brand content creation)
Dynamic Pricing:
• Pricefy (Dynamic pricing platform for e-commerce)
Ad Creative Optimization:
• AdCreative.ai ($29/month, #1 AI ad creative platform)
• QuickAds (Rapid AI ad creation for multiple platforms)
Conversion Rate Optimization:
• VWO Copilot (AI assistant for CRO)
• FERMÀT (Personalized post-click experience optimization)
Why product galleries are massive conversion boosters IF you do it right
Lets be honest.. Nobody is scrolling through a long PDP anymore. We just don’t have the time or interest.Consider that most people are coming from social media and they are not looking to buy your product right now.
You have caught their eye with an ad and got their attention for a minute.
They visit your site and you have 3-5 seconds to convince them to stay.
The first thing people are exposed to is usually a gallery but it is often:
Poorly optimized in terms of sizing.Loads slow and images are not all the same dimensions
There are often 4-5 shots of thep product from 5 angles and nothing else.
Basically, you just gave your potential customer the worst possible start and this is a MISSED opportunity.
So how do you fix it?
Reprogram how you think about product galleries. These are 7-10 slides that have the potential to convince your visitors everything they need to know to understand the product, create the needed desire for them to want to buy it and also addressing all the biggest hesitations your visitors may have
So what to do??
Make sure your product gallery have clear high res images and no stock photos
Make sure they all have the same size.. Nothing worse when you browse and you see different sizes.
Respect your visitors time, don't add in fluff and not needed images. Every image needs to be justified.
Have a zoom feature on your gallery if it makes sense for your product like jewelry or shoes (majuri)
Use arrows on the side so people know you can swipe. (this increases engagement) (Twothirds)
Make sure to use thumbnails motivating people to scroll for more images (see everlast)e
Always have both close-up and further zoomed out photos for fashion and other relevant products.(Majuri)
Always use lifestyle and studio shots so people can see the product in a real world environment.
Always show the model height or size if relevant (twothirds)
Always add UGC images or videos if you can. 1 video or image is ok, and even better if it is a written testimonial that addresses one of the main concerns on the product.
Add directions and dosage or other relevant things in the gallery (see petlab)
Add in the 3-5 main benefits as the 2nd image for products where it makes sense like supplements or benefit driven products.
Address the main concerns in the PDP gallery - this is something you can find out if you use a survey on your store to ask what is holding them back from buying your product. You can use Zigpull for this.
Add a comparison table so people can see how you stack up against others.
Add your USPs - refund policy, money back guarantee.
Add an image that explains your bundles and offers if it makes sense for your brand.
Guys. if you do all these things, we have seen cases where conversion rate double
want to work with me? book me here
Here is the process.
First you want to do an audit and analyze the results.
First you are trying to understand if this could be due to a bug or other issues like your design not showing up as you planned… And finally you are auditing the test to see if you want to reject your hypothesis outright or just reject your solution to the hypothesis.Let's say you tried to fix a visitor dilemma that appears in the selector area of a PDP.Through session recordings you have uncovered that people are frequently unsure about what scent to pick for a product.
Your hypothesis is to fix this dilemma by making it easier to understand what each scent may smell like.Your idea is to fix this by adding images next to the name. (to basically explain what the scent smells like)You start testing it but in the end you don’t get a conversion uplift.Now should you reject your hypothesis or did your solution fail, but the idea is still strong?
If your hypothesis is strong you could implement other solutions:
Adding descriptive scents we know like lavender, citrus, cinnamon that actually describe the scent in a way that everyone understands and thus reduces visitor dilemma.
Let me show you the flow we usually follow….1. We QA the test first of all. This is very important because maybe we missed something.We QA it in a few different ways.
1. We trigger the test on multiple devices and use browserstack to do this. Here we make sure we test it on mobile as well, we click all the buttons and make sure everything loads perfectly.
2. We throw our variant URL into markup.io which is a software you can use to see how closely your web version matches your original design.This is very important because it can change a lot visually from your original idea.If we found bugs at this point, we look at whether these are so big that the test has to be rerun again.
If there are none or smaller differences we proceed to the next stage.
We look at session data. Recordings are our number 1 tool here. We can quickly get a good feed for use behavior if we segment the records.Filters like:Everyone who interacted, scrolled past or clicked over the area we changed via our split-test.Everyone who didn’t bounceEveryone who added to cartEveryone who purchasedThese are great filters to use if you have a lot of traffic because you will have 100s or 1000s of recording to go through.I
A big hack is to create sub goals in your A/B test, so for example if i want people to pick a scent in the selector area of the PDP, i want to create a sub-goal of everyone who picked a scent, and perhaps everyone engaged with the scent selector.If i do this correctly, i can then go to mouseflow or convert and only look at session recordings that are relevant to my split-test.. This is a huge one guys!, makes a big difference and cuts down on time..
After recordings you can go further by also looking over heatmaps, clickmaps and so on.It can give you additional insights as well - are people doing what you expected them to do?Sometimes we also go the extra mile and setup simple user-group tests on userbrainhttps://www.userbrain.com/
In here we will present people both designs to the visitor and ask them what version they prefer.This is really good if you made bigger design changes.We mask ask what product gallery do you prefer and whyOr what selector option do you prefer and whySometimes we will also propose only our hypothesis like:The current page makes it difficult to understand what scent to pick due to fact that each name does not explain the scent associated with it. Do you agree with this statement or not? Please explain your answer in detail.This is a good way for us to test a hypothesis and whether people agree with it.We have gotten a lot of good feedback from doing this before running a test or after to test if it makes sense to design an alternative version of a solution.
In this video i breakdown the lastest development and improvements we made to our software called gosupersonic.ai
want to book a call or get in touch with me? https://beacons.ai/daniel.chabert
Listen as i dive in and give free CRO audits to brands that commented on our FB ads.
want to book a call or get in touch with me? https://beacons.ai/daniel.chabert
Defining - “bounce rate”
Visitor A arrives on a product page and leaves after a few seconds
Visitor B arrives on a product page and spends a few minutes on it before leaving
Do they both count as a bounce?
Why do you want to reduce bounce rate?
Bounce rate tells you that people are coming to your website but not finding what they were looking for
Not finding a product or service that lived up to their expectations
Ad platforms sees it as a poor signal
High bounce rate usually means your offer/service is weak for that reason your conversion rate is low.
Or that the medium/ad has a huge disconnect with the landing page. Ie. the visitor was expecting something else/better based on the ad.
So what are the “best practices” on fixing high bounce rate.
1. Is there a big disconnect between ad/landing page?This is a big one and if your ads shows something promising or your copy sells your services but your landing page is bad, then people will leave in a sec.You can usually tell if you place your ad side by side with your landing page and imagine what the visitor goes through…A common example of this, is when a brand launches in a new market and runs ads in the local language, but then the website remains in English. This will skyrocket bounce rate.
2. Are you using the area “Above the fold” to communicate what's important?
“Hooking” people with something they want.Images, gallery.Benefits that people care aboutAlluding to more things people care about
How to fix this:
Mirror what the best brands are doing ,but personalize it and make it fit your brand.
https://purplefire.io/dtc-landing-pages/
3. Eliminate DistractionsToo much, creates a dilemma. The feeling of being overwhelmed with choices. Not knowing where to start. Visual hierarchy is important
4. Increase site speed
Do your pages load in 2-3 seconds max? If your answer is “no,” This could be one of the reasons you’re experiencing a high bounce rate. In ecommerce, site speed is the name of the game. The faster your pages load, the better.
Make sure you clean up your scripts. This means they don’t all fire instantly.
Make them all run in a container in GTM.
Use lazyloading - delay content that doesnt need to load immediately.Optimize your images so they take less space without quality loss.Fix your code, get an expert to review it.Keep them on the site more than anything.
They might have clicked an ad to see your latest diamond rings, but maybe they want to buy a necklace at the end of the day.
5. Fix your UX - Bad UX is killing your “customer’s engine”I always say - think of every visitor as somebody driving a car with limited gas. Gas in this case is their patience. Once they run out, they are going to leave the website.The more you make them “work for it” to navigate through the site, the quicker you drain the last gas in the tank. Here are examples to make things easier:1. Make the search functionality easy to use and easy to find, like exposing the search bar.
2. Add image thumbnails next to your categories:
3. On collection pages, add additional relevant categories in the top of page.4. Make filters sticky - and removable by 1 click
5. Add an easy way to get back to the top of a page with a simple click.6. Make your collection pages “shoppable” by adding the ability to swipe to see more images and the ability to add to cart
The list really goes on. But you need to have this mindset all the time and constantly go through the store.
6. Fix - bugs and friction points
You should be looking over bugs all the time. This is easily done by watching session recordings and monitoring for what is known as “rage-clicks. This is a metric that hotjar and mouseflow collects. It basically tells you about visitors clicking on things that are not clickable or loading correctly. This is not hard to fix and on a weekly or monthly basis you should give a report to your dev with all issues found and get them fixed asap.
Service based businesses.. Often have the same issues.. After working a lot over the last few years.. We have found some big common mistakes that can be fixed and massively improve conversion rate.
Sending people to an overwhelming page that makes it hard to move forward.
https://www.lmaclinic.com/brazilian-butt-lift
Lack of social proof
Too much written text
No relevant client testimonials
No relevant before/afters
Does not have relevant pain-points addressed
No clear UPSs or advantages
Confusing call to actions.
Only allowing people to book a time or “enquire” via a form.
The best way to convert leads at scales and fill your chairs with patients, is by getting people to commit to an online or an in-person free consultation. This is where they get to experience your business, and explain what they actually want to fix or get done. When you are not dealing with a pain (like a tooth issue) but a cosmetic treatment, people simply don’t know exactly what they want, they just know the result.You will not be able to convert people before they have more face-time with you and this needs to be done in steps.
They will research your brand, trustpilot, reviews, socials and this is why the landing page is important, because it can give them a lot of this information.
They will want to talk to somebody to explain what they want. If you make it hard, they will find somewhere else.
Once they talk to you in your clinic, they are going to be ready to commit to a treatment.So - make it possible to set up a call or go to your clinic for the first consultation.This is best done by asking visitors to 1. Book a consultation on the site and in that process hand over their phone number.If they do not finish their booking, it is your job to get them on the phone and have a proper conversation with them.
Here is how the funnel should look if you really want to max out your capacity:
3. Not using a proper “CRM” system to store leads.
As soon as a visitor gives you their email or phone-number, they become a lead. A lead may decide to not book a treatment because of many different things. They are simply not ready yet.It is your job to help them on that journey and make them feel safe and happy to proceed.
The right systems needs to be built for this which includes calling them and or emailing them.You can only do this if you have a proper way to store the leads and understand what journey they have been on so far, like pages they visited, treatments they care about.This will help you close more clients.
4. Not using a setter team to close the leads that have not booked a treatment yet.
You are leaving so much money on the table if you do not call your leads. This needs to be done and you need to get yourself a team that will dial every lead. It is also possible to outsource this to third party services.
5. Not using Live-chat to book more appointments.
6. Not using automated email flows to get more appointments.
7. Not testing new creatives and ads on social media and Google.
You need to constantly be testing to beat your competition and to lower the cost per appointment booked and per new client.
Most fail because they do not test new creatives regularly.
Even more fail to understand that measuring the cost per appointment is not enough. We need to look at the quality of the leads as well, and make sure they turn into real customers in your clinic. This is something you must never take your eyes off, and always keep testing and improving.
8. Not using client case studies and video testimonials.
Nobody is going to book without social proof. They simply don’t want to be the first people to take a chance on you. Showcase these and you will see huge improvements in bookings.Don’t forget to consistently collect both Google reviews and Trustpilot reviews. You need to set up a dedicated flow to ask for these after every appointment.
Here are all my top tips to boost conversion rate
Move product up above the fold - remember always mobile first
Stickie filters so you can tick the off with 1 click and not have to click on filters first
Infinite scroll . Many have 10-20 products per page
Showing more images per product so making it possible to swipe to the right to see more photos.
Reviews displayed on products
Finding out what filters people engage with and making it dominant and maybe shown at the top
USPs above the fold or loading as a banner between products.
2 grid system for products instead of 1. Testing both is worth it. Bigger or smaller images basically
Adding similar categories designed like instagram story thumbnails. At the top score the fold so you can easily navigate to other categories.
Stickie menu - great for if shop has many categories so people can click menu when they are far down the page
Sorting by best sellers in a short timeframe like 7-14-30 days - can use an app for this. They allows you to show what’s trending at the top. Usually brands have sorting by features or sorting by bestseller but it’s using lifetime sales data so it’s not relevant for today
Adding bestseller icons for key products and best for specific scenarios. Like best for traveling, best for exercising, best for calf pain (using compression socks as the example) (edited)
how to find the best free-shipping threshold for DTC Ecom Brands.
What are your business goals?
Do you want to increase your AOV?Do you want to increase your profit?
Do you want to increase your conversion rate?
Do you want to maintain your margins?
AOV:
Simple find your AOV now and start testing different thresholds.Test 10-20-30-40% above and see what it does to your conversion rate, AOV, revenue per visitor.We find that those ranges work very well but should be tested. On shopify that can be tested with shipscout https://www.shipscout.app/
Do you want to increase your profit?
Test - using “profit per visitor” as your main metric.Just keep in mind that overall conversion rate can be an important metric for profit too.This is because a high conversion rate can lead to more repeat orders over time.Track LTV after 3,6 and 12 months as well.Easiest way to increase profit per visitor is testing higher AOV thresholds. Using the same method as above.
Alternatively you can charge more for shipping and test if it increases profit per visitorDo you want to increase your conversion rate?
The general rule of thumb is that the lower your free-shipping threshold, the higher your conversion rate. This allows people to buy without paying for shipping.Today everyone offers free shipping at some threshold, it means it doesn’t work as well as it used to.
I recommend testing benefits, gifts and other things in your cart to increase conversion rate.
Upcart - shopify
Rebuy - shopify
Do you want to maintain your margins?
Gross Profit: 40% = 0.4AOV: $75Avg. shipping & fulfillment costs: $10
Plug the values into the formula:
Free shipping threshold = ($10 average shipping cost / 0.4 gross profit margin) + $75 average order value
Free shipping threshold = ($10 / 0.4) + $75
Free shipping threshold = $25 + $75
Free shipping threshold = $100
In this example, with a $75 average order value, $10 average shipping cost, and 40% gross profit margin, the calculated free shipping threshold comes to $100. This means by offering free shipping on orders over $100, you would theoretically absorb the shipping cost while maintaining your profit margin on the average order.
here is the resource to test sample size:
https://www.abtasty.com/sample-size-calculator/
How long do you run an A/B test?
The discrepancy between the two versions is gradually eroded as time goes by – two weeks after the starting point there’s hardly any observable difference at all.
This phenomenon where the results converge is a typical situation: the modification made does not have a real impact on conversion.
Rules on how long to run a test:The statistical confidence level (95% or more)
The size of the sample
The representativeness of your sample
The test period and the device being tested
Your business circleSeasonality of your business.Your audience (email, repeat buyers, sales, loyalty members)
Pro Tip: The lower the expected improvement rate, the greater the sample size needed to be able to detect a real difference.
Pro tip: small sites under 100k visitors a month: Test bigger things, like bigger site overhauls so the conversion rate or AOV uplift is higher. That way there is a higher chance you can trust the data.
Bigger sites can get away with testing smaller things because they got more data to rely on.
Pro Tip: by default 2 weeks is going to be a good length for a test but don't be afraid to extend it.
Pro Tip: Do not pause it, and start again or change other variables. If you got a bug, start over completely.
Pro tip: exclude your own IPs and employees too, to not mess up the test data.
Finally don’t forget that A/B testing without perfect statistical significance is still much better than implementing based on subjective opinions!
in this video i break down hidden and often overlooked conversion boosters that the top DTC brands are using for their ecommerce stores.
implement or tests these and you should see some big conversions lifts.
want to book a call or get in touch with me?
https://beacons.ai/daniel.chabert I unpacked the top mistakes e-commerce brands make when scaling to 8 figures and beyond. We all know scaling is exciting, but it's crucial to avoid common pitfalls.
One big one is neglecting diversification. Don't rely solely on your website or one ad platform. Spread your wings across social media ads, influencer marketing, SEO, and email marketing to mitigate risk and boost sales.
Data is your best friend. Understanding your target audience through website analytics, surveys, and social media engagement is key. This goldmine of information can inform product development, marketing strategies, and how you pamper your customers. Speaking of pampering, a stellar customer experience is essential. Think user-friendly website, smooth checkout, fast shipping, and top-notch customer service. Remember, happy customers are loyal customers!
Scaling also means building a strong team. Don't skimp on hiring qualified people in marketing, operations, customer service, and data analysis. The right team fuels growth.
These are just a few key points. In the video, we dive deeper into fulfillment complexity, cash flow, legal compliance, brand building, automation, and more. We'll also explore how to embrace experimentation, adapt to mobile, prioritize sustainability, cultivate a community, and avoid the dangers of complacency. So, buckle up and get ready to take your e-commerce brand to the next level!
in this episode i go over whether you should be testing multiple things at once or not...
Get all our CRO trainings for free here: https://gamma.app/docs/Here-are-all-our-Free-CRO-Resources--rgr2prhshsoa79q Book a strategy session with me to discuss how we can help your brand: https://purplefire.io/schedule-a-call/?utm_source=youtube&utm_medium=organic&utm_campaign=description_1&utm_content=how_to_hire_top_ecom_players Note - only brands over 30k+ a month for Landing Pages, and 100k+ for "full service CRO" Join our free CRO community on Slack: https://purplefire.io/signup-to-cro-slack-community/?utm_source=youtube&utm_medium=organic&utm_campaign=description_2&utm_content=how_to_hire_top_ecom_players —————— Follow me on other platforms: https://www.linkedin.com/in/daniel-chabert-8054aa69 https://www.instagram.com/danielchabert_cro https://www.twitter.com/dan_chabert Work with my CRO agency: https://www.purplefire.io/?utm_source=youtube&utm_medium=organic&utm_campaign=description_3&utm_content=how_to_hire_top_ecom_players
Get all our CRO trainings for free here: https://gamma.app/docs/Here-are-all-our-Free-CRO-Resources--rgr2prhshsoa79q Book a strategy session with me to discuss how we can help your brand: https://purplefire.io/schedule-a-call/?utm_source=youtube&utm_medium=organic&utm_campaign=description_1&utm_content=how_to_hire_top_ecom_players Note - only brands over 30k+ a month for Landing Pages, and 100k+ for "full service CRO" Join our free CRO community on Slack: https://purplefire.io/signup-to-cro-slack-community/?utm_source=youtube&utm_medium=organic&utm_campaign=description_2&utm_content=how_to_hire_top_ecom_players —————— Follow me on other platforms: https://www.linkedin.com/in/daniel-chabert-8054aa69 https://www.instagram.com/danielchabert_cro https://www.twitter.com/dan_chabert Work with my CRO agency: https://www.purplefire.io/?utm_source=youtube&utm_medium=organic&utm_campaign=description_3&utm_content=how_to_hire_top_ecom_players —————— Product pages is what most people use instead of landing pages. It’s not totally wrong so I want to show you how to make the highest-converting product pages possible. It’s the bread and butter of any e-commerce brand so we might as well just do it right. Enjoy.
In this video we go over all the important aspects of designing a high converting cart for your ecommerce store.
want to book a call or get in touch with me?
https://beacons.ai/daniel.chabert
Free shipping should be 10-30% above your Average order value.
test price points.
1. Make sure to test 2-3 thresholds
2. test different free gifts.. (new categories is ideal)
3. test giftcards, discounts, free express shipping upgrade
Cart design:
1. Checkout at the bottom. (test CTAs like "proceed to checkout, checkout, secure checkout etc.)
Consider adding 10% off button in cart, when clicked it asks for email and then instantly gives you the discount.
2. "guarantee after the checkout button" or strong motivator.
3. add in social proof in cart
4. add strong AI powered upsells. (side bar or listed under each other):