The 8 biggest mistakes I made while scaling my DTC ecom Brands

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The Ecommerce Uptick

Daniel Chabert

72 episodes

4 days ago

The Ecommerce Uptick is your guide to growing your DTC ecommerce brand on all fronts. Lead by Daniel Chabert - Multiple 7-figure Ecommerce Exits from brands like Rockay, Sleeklens & Gringo Media Group. Today he runs Purplefire.io - A Full CRO agency. Want more from me? visit my site here: https://bit.ly/42Ialpt I will be covering topics like: Conversion Rate Optimization, advertising, email-marketing, Shopify apps and much more. Not only that, I will be sharing the insights and obervations I make daily from working with top DTC brands across the world.

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The 8 biggest mistakes I made while scaling my DTC ecom Brands | Ep. 56

The Ecommerce Uptick

15 minutes 24 seconds

1 year ago

The 8 biggest mistakes I made while scaling my DTC ecom Brands | Ep. 56

want to book a call or get in touch with me?⁠

https://beacons.ai/daniel.chabert⁠ I unpacked the top mistakes e-commerce brands make when scaling to 8 figures and beyond. We all know scaling is exciting, but it's crucial to avoid common pitfalls.

One big one is neglecting diversification. Don't rely solely on your website or one ad platform. Spread your wings across social media ads, influencer marketing, SEO, and email marketing to mitigate risk and boost sales.

Data is your best friend. Understanding your target audience through website analytics, surveys, and social media engagement is key. This goldmine of information can inform product development, marketing strategies, and how you pamper your customers. Speaking of pampering, a stellar customer experience is essential. Think user-friendly website, smooth checkout, fast shipping, and top-notch customer service. Remember, happy customers are loyal customers!

Scaling also means building a strong team. Don't skimp on hiring qualified people in marketing, operations, customer service, and data analysis. The right team fuels growth.

These are just a few key points. In the video, we dive deeper into fulfillment complexity, cash flow, legal compliance, brand building, automation, and more. We'll also explore how to embrace experimentation, adapt to mobile, prioritize sustainability, cultivate a community, and avoid the dangers of complacency. So, buckle up and get ready to take your e-commerce brand to the next level!