In this video we go over all the important aspects of designing a high converting cart for your ecommerce store.
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Free shipping should be 10-30% above your Average order value.
test price points.
1. Make sure to test 2-3 thresholds
2. test different free gifts.. (new categories is ideal)
3. test giftcards, discounts, free express shipping upgrade
Cart design:
1. Checkout at the bottom. (test CTAs like "proceed to checkout, checkout, secure checkout etc.)
Consider adding 10% off button in cart, when clicked it asks for email and then instantly gives you the discount.
2. "guarantee after the checkout button" or strong motivator.
3. add in social proof in cart
4. add strong AI powered upsells. (side bar or listed under each other):