In this episode of The Digital Advantage, host Dónal O Mearáin talks with Greg Lambert (VP of MarTech at  @MiiROfficial ) about integrating digital strategies with sustainability. Lambert shares insights from his career, highlighting the importance of innovation in both product development and marketing to drive MiiR's mission forward. Here's what makes an unconventional path a boon in marketing: 🔵 Diverse perspectives: Seeing the world through different lenses can fuel creativity. 🔵 Adaptability: Varied experiences mean you're ready for anything. 🔵 Rich storytelling: Every unique experience adds a chapter to your brand's narrative. Greg notes, "I've kind of fallen into marketing like a lot of marketers have done." This candid admission highlights the serendipitous nature of career paths that, while unplanned, lead to profound insights and innovation in marketing. For more wisdom on leveraging an eclectic background in your marketing career, check out Greg's insights on The Digital Advantage. Looking to elevate your content experiences? Supercharge your brand's content creation, management and distribution with Bynder. http://www.bynder.com/ #contentstrategy #brandgrowth #customerjourney #contentexperience #marketingstrategy #marketingtips #digitalassetmanagement #generativeai #digitalmarketing #digitalmarketingtips #martech

In this episode of The Digital Advantage, host Dónal O Mearáin engages with Thomas Peham, (VP of Marketing at @Storyblok-com) to explore the transformative power of content management systems in today's digital landscape. Tune in to find out more about: 🔵 The need for agility and flexibility in content management 🔵 The importance of a centralized content hub for multi-platform delivery 🔵 Strategies for overcoming common digital marketing challenges 🔵 Consumer expectations for personalized content experiences 🔵 Strategies that prioritize customer-centric approaches Looking to elevate your content experiences? Supercharge your brand's content creation, management and distribution with Bynder. http://www.bynder.com/

The Digital Advantage is back! Join your host Dónal O Mearáin, as he sits down with Bynder's Senior Director of AI Consultancy Michael Maandag.

This tell-all chat will take you to the heart of the AI-fueled digital solutions that the world's leading brands are using to get ahead of the competition. From optimizing marketing operations and enhancing creativity to driving huge growth and rocketing revenues, learn how AI's impact can be a game-changer when used smartly. Tune in to learn: 🔵 Why smart investment in AI can take a brand to the next level 🔵 How to balance innovation with practical, human-centered approaches 🔵 Adapting AI strategies to align with evolving legal landscapes 🔵 The obstacles that come with introducing new technology, and how to bulldoze them out of your way Looking to elevate your content experiences? Supercharge your brand's content creation, management and distribution with Bynder. Visit https://www.bynder.com/ to unleash the power of AI-driven solutions for seamless and impactful content experiences.

Host Dónal O Mearáin dives into the world of content strategy and the role of AI with two insightful guests, Zoe Hawkins (Content Principal  @sumologic ) and Sara Stella Lattanzio (B2B Content Advisor and Senior Marketing Manager  @adnovumAG ). Together, they unravel the challenges and opportunities faced by companies in today's digital landscape. Tune in to this episode of The Digital Advantage to learn about: 🔵 Business-Centric Content Strategy: Strategizing Content to Enhance Brand Consistency and Customer Trust 🔵 Authenticity Over Automation: Establishing Trust through Human-Crafted Content Over AI Automation 🔵 Tailored Customer Journey Content: Driving Engagement and Conversions via Customized Content Strategies Looking to elevate your content experiences? Supercharge your brand's content creation, management and distribution with Bynder. Visit https://www.bydner.com/ to unleash the power of AI-driven solutions for seamless and impactful content experiences. #contentstrategy #brandgrowth #customerjourney #contentexperience #marketingstrategy #marketingtips

The way customers discover, engage with, and buy from brands is undergoing a seismic shift. Jasmin Guthmann, Head of Corporate Communication at  @Contentstack , dives deep into the evolving landscape of content and its strategic importance in today's digital age. Tune in to this episode of The Digital Advantage to learn about: 🔵 Holistic Content Experience: It's not just about channels anymore. 🔵 Consistent User Experiences: Seamlessly integrate content across various touchpoints. 🔵 Challenges: Delivering consistent content experiences across an increasing number of channels. 🔵 Tailored Tech Stack: Customize your technology stack to fit unique business requirements. Looking to elevate your content experiences? Supercharge your brand's content creation, management and distribution with Bynder. Visit https://www.bydner.com/ to unleash the power of AI-driven solutions for seamless and impactful content experiences. #marketing #userexperience #contentstrategy #contentmarketing #growthmarketing

Unlock the Potential of User-Generated Content (UGC) for Your Brand with The Digital Advantage Podcast In the latest episode of The Digital Advantage, host Dennis Wright and guest Ari Murray, VP of Growth at Sharma Brands and host of @gotomillions, delve into the world of #brandgrowth through content. They discuss how to harness the power of user-generated content (UGC) to propel your brand forward. Ari Murray emphasizes the importance of authenticity in #marketing : "Content that appears authentic, spontaneous, and created in the moment often resonates more with audiences." Authenticity is indeed a brand's greatest asset. Balancing brand consistency and originality is a challenge worth tackling, and this episode provides insights into striking that equilibrium. Don't miss out on these valuable insights. Tune into The Digital Advantage to learn more about leveraging #content for your brand. #marketingstrategy #contentmarketing #contentstrategy

🎙️ Explore Storytelling and Content Strategy with Robin Daniels and Warren Daniels in this episode of The Digital Advantage! 🌟 Learn how today's CMOs leverage the content boom for quality engagement and customer experience. 📚 Discover the importance of Content Investment for Long-term Growth, even in challenging economies. 📈 Uncover the impact of compelling content on customer acquisition and brand differentiation. 📊 Warren emphasizes a Diverse Content Mix and Effective Metrics for Success, while Robin presents a framework for content creation, dividing it into tactical, strategic, and epic levels. 📉 Learn how a balanced approach fuels your sales funnel, drives demand, and secures sustained revenue. Join us for valuable insights into Storytelling, Content Strategy in changing economies, and crafting a Winning Content Mix. 🔥 Tune in now! 🎧🌐 #ContentStrategy #BusinessGrowth #PodcastInsights Guests At a Glance Robin Daniels, a serial CMO and one of LinkedIn's top voices, has taken multiple companies public and worked at iconic firms like Salesforce, Box, LinkedIn, WeWork, and Matterport. His expertise lies in storytelling and content creation. Warren Daniels, with over 25 years of experience in B2B tech marketing, has worked in organizations of all shapes and sizes, including startups, scale-ups, and corporate giants like IBM and SAP. His experience spans different categories like analytics, procurement, purchase to pay, MarTech, and e-commerce.

In this episode of The Digital Advantage, guest speaker Phyllis Davidson (VP, Principal Analyst, @Forrester ), discusses the future of B2B content with host Dónal Ó Mearáin (Director of Lifecycle Marketing, @Bynder ). Phyllis talks about the importance of content in engaging audiences, the role of experimentation, and how AI is (re)shaping the landscape of content creation, orchestration, and management. Content intelligence, resembling a customer data model, thrives on interactions and engagement. Looking to elevate your content experience? Supercharge your brand's content creation, management and distribution with Bynder. Visit https://www.bydner.com/ to unleash the power of AI-driven solutions for seamless and impactful content experiences.

2023 poses a challenging period for marketers and businesses alike. With a volatile economy straining both internal budgets and consumer spending power, organizations need to prioritize investment in content creation, management, and distribution to make a big impact.

Content experiences and a personalized, consistent content delivery pipeline have become the #1 priority for brands looking to gain a competitive advantage. Driving sales while nurturing brand loyalty and awareness, all at a reduced cost, powered by a wise investment in technology can be the game-changer organizations are crying out for in an ever-competitive environment.