Why and How B2B Marketing Leaders Are Investing in Content (with guest speaker Phyllis Davidson, VP Analyst @ Forrester )

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The Digital Advantage

Bynder

9 episodes

2 days ago

The Digital Advantage by Bynder is a show by marketers for marketers who want to create engaging content experiences to differentiate their brand from the competition. In each episode, a member of the Bynder team will host a conversation with a leading marketing expert to discuss trends, challenges, solutions, and priorities in marketing—and how to remain competitive in an uncertain economic landscape.

Marketing

Business

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All content for The Digital Advantage is the property of Bynder and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Why and How B2B Marketing Leaders Are Investing in Content (with guest speaker Phyllis Davidson, VP Analyst @ Forrester )

The Digital Advantage

46 minutes 52 seconds

2 years ago

Why and How B2B Marketing Leaders Are Investing in Content (with guest speaker Phyllis Davidson, VP Analyst @ Forrester )

In this episode of The Digital Advantage, guest speaker Phyllis Davidson (VP, Principal Analyst, @Forrester ), discusses the future of B2B content with host Dónal Ó Mearáin (Director of Lifecycle Marketing, @Bynder ). Phyllis talks about the importance of content in engaging audiences, the role of experimentation, and how AI is (re)shaping the landscape of content creation, orchestration, and management. Content intelligence, resembling a customer data model, thrives on interactions and engagement. Looking to elevate your content experience? Supercharge your brand's content creation, management and distribution with Bynder. Visit https://www.bydner.com/ to unleash the power of AI-driven solutions for seamless and impactful content experiences.