In this episode of The Digital Advantage, host Dónal O Mearáin talks with Greg Lambert (VP of MarTech at  @MiiROfficial ) about integrating digital strategies with sustainability. Lambert shares insights from his career, highlighting the importance of innovation in both product development and marketing to drive MiiR's mission forward. Here's what makes an unconventional path a boon in marketing: 🔵 Diverse perspectives: Seeing the world through different lenses can fuel creativity. 🔵 Adaptability: Varied experiences mean you're ready for anything. 🔵 Rich storytelling: Every unique experience adds a chapter to your brand's narrative. Greg notes, "I've kind of fallen into marketing like a lot of marketers have done." This candid admission highlights the serendipitous nature of career paths that, while unplanned, lead to profound insights and innovation in marketing. For more wisdom on leveraging an eclectic background in your marketing career, check out Greg's insights on The Digital Advantage. Looking to elevate your content experiences? Supercharge your brand's content creation, management and distribution with Bynder. http://www.bynder.com/ #contentstrategy #brandgrowth #customerjourney #contentexperience #marketingstrategy #marketingtips #digitalassetmanagement #generativeai #digitalmarketing #digitalmarketingtips #martech