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The Digital Advantage
Bynder
9 episodes
2 days ago
The Digital Advantage by Bynder is a show by marketers for marketers who want to create engaging content experiences to differentiate their brand from the competition. In each episode, a member of the Bynder team will host a conversation with a leading marketing expert to discuss trends, challenges, solutions, and priorities in marketing—and how to remain competitive in an uncertain economic landscape.
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Marketing
Business
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All content for The Digital Advantage is the property of Bynder and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Digital Advantage by Bynder is a show by marketers for marketers who want to create engaging content experiences to differentiate their brand from the competition. In each episode, a member of the Bynder team will host a conversation with a leading marketing expert to discuss trends, challenges, solutions, and priorities in marketing—and how to remain competitive in an uncertain economic landscape.
Show more...
Marketing
Business
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The State of Content: How marketers can unite technology to build a seamless path to purchase (with Johan Boström, Co-Founder @ inriver AB)
The Digital Advantage
36 minutes 43 seconds
2 years ago
The State of Content: How marketers can unite technology to build a seamless path to purchase (with Johan Boström, Co-Founder @ inriver AB)

2023 poses a challenging period for marketers and businesses alike. With a volatile economy straining both internal budgets and consumer spending power, organizations need to prioritize investment in content creation, management, and distribution to make a big impact.

Content experiences and a personalized, consistent content delivery pipeline have become the #1 priority for brands looking to gain a competitive advantage. Driving sales while nurturing brand loyalty and awareness, all at a reduced cost, powered by a wise investment in technology can be the game-changer organizations are crying out for in an ever-competitive environment.

The Digital Advantage
The Digital Advantage by Bynder is a show by marketers for marketers who want to create engaging content experiences to differentiate their brand from the competition. In each episode, a member of the Bynder team will host a conversation with a leading marketing expert to discuss trends, challenges, solutions, and priorities in marketing—and how to remain competitive in an uncertain economic landscape.