How to Establish Your Content Mission (with Zoe Hawkins, Content Principal ⁠ @SumoLogic, ⁠ and Sara Stella Lattanzio, B2B Content Advisor and Senior Marketing Manager ⁠ @Adnovum)

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The Digital Advantage

Bynder

9 episodes

2 days ago

The Digital Advantage by Bynder is a show by marketers for marketers who want to create engaging content experiences to differentiate their brand from the competition. In each episode, a member of the Bynder team will host a conversation with a leading marketing expert to discuss trends, challenges, solutions, and priorities in marketing—and how to remain competitive in an uncertain economic landscape.

Marketing

Business

RSS

All content for The Digital Advantage is the property of Bynder and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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How to Establish Your Content Mission (with Zoe Hawkins, Content Principal ⁠ @SumoLogic, ⁠ and Sara Stella Lattanzio, B2B Content Advisor and Senior Marketing Manager ⁠ @Adnovum)

The Digital Advantage

40 minutes 50 seconds

1 year ago

How to Establish Your Content Mission (with Zoe Hawkins, Content Principal ⁠ @SumoLogic, ⁠ and Sara Stella Lattanzio, B2B Content Advisor and Senior Marketing Manager ⁠ @Adnovum)

Host Dónal O Mearáin dives into the world of content strategy and the role of AI with two insightful guests, Zoe Hawkins (Content Principal @sumologic ) and Sara Stella Lattanzio (B2B Content Advisor and Senior Marketing Manager @adnovumAG ). Together, they unravel the challenges and opportunities faced by companies in today's digital landscape. Tune in to this episode of The Digital Advantage to learn about: 🔵 Business-Centric Content Strategy: Strategizing Content to Enhance Brand Consistency and Customer Trust 🔵 Authenticity Over Automation: Establishing Trust through Human-Crafted Content Over AI Automation 🔵 Tailored Customer Journey Content: Driving Engagement and Conversions via Customized Content Strategies Looking to elevate your content experiences? Supercharge your brand's content creation, management and distribution with Bynder. Visit https://www.bydner.com/ to unleash the power of AI-driven solutions for seamless and impactful content experiences. #contentstrategy #brandgrowth #customerjourney #contentexperience #marketingstrategy #marketingtips