DESCRIPTION Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection. BIG IDEA Jeff unpacks how children’s squabbles revea...
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DESCRIPTION Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection. BIG IDEA Jeff unpacks how children’s squabbles revea...
DESCRIPTION Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection. BIG IDEA Jeff unpacks how children’s squabbles revea...
Have you ever wondered about the psychology of successful brands? Branding wizard Craig Arthur explains. Craig explains how he got there, from being riveted by the book 'You Don't Have to Be Born Brilliant' to birthing a unique concept and refining it over time. We discuss how emotional connections and psychological triggers are the backbone of successful branding. We discuss the dynamics of family-oriented partnerships and the importance of a robust company culture. (And we take a brief ...
You've been told you must build trust and credibility to grow your business, right? And that the key to building your business is to bombard potential customers with irresistible offers. But you've done that. Turns out, they resist your offers, trust you less and you feel like a jerk. There's got to be a better way, right? Matthew Burns has that solution: create trust before the sale. Matthew explains how to do that, as well as: How to turn your weaknesses into a marketing adv...
Matt Armstrong was miserable. He weighed over 400 pounds. Everything he did required more energy than he had. His world shrank to the distances he could walk - which wasn't much. Then one day, he made one tiny decision. And it changed literally everything in his life. Losing over 200 pounds in just over 2 years is only part of his remarkable story of transformation. Guest: Matt Armstrong Twitter: @theaccountabil4 Website: The Diet Fix Learn how to Cult Your Brand. Who are these Wiz...
The judge gave her the maximum prison sentence "because she knew right from wrong." That's when Michelle Cirocco began her personal transformation. From the bottom in prison, Michelle has risen to the C-Suite in one of the most innovative - and healthy - corporate cultures in America. How did she do it? And how can we transform our own personal, corporate and civic cultures into what we really want them to be? Well, we could start by listening to people like Michelle Cirocco. Host: Jack...
An wide-ranging conversation between hosts Jack Heald and Matthew Thornton covering the two hemispheres of our brains, how it affects our thinking, flow state and meditation. Show References The Righteous Mind by Jonathan Haidt Personality and Its Transformation by Jordan B. Peterson Bob Roth interviews Jerry Seinfeld: Success Without Stress Learn how to Cult Your Brand. Who are these Wizard of Ads people and what are they all about? Explore the magic which is the Wizard Academy.
When AJ Patton heard a pitch for a solar energy project, he realized he could solve two huge social problems at once: affordable housing and renewable energy. He quit his job as an investment banker to fulfill his vision. His new company, 548 Capital, combines solar energy with low-income housing in one of the neediest areas in America: the south side of Chicago. And he is succeeding where others don't even dare to try. We talk with AJ about how is able to win the support of communities tha...
Katherine Halpin had a lifetime of failure and disappointment. A look in the mirror revealed the source of her problems. So she swallowed hard and got busy changing her attitudes and adopting new habits. Her story of personal transformation will inspire anyone - in personal or business life - who struggles to "get over the hump." Hosts: Jack Heald & Matthew Thornton Guest: Katherine Halpin Mentioned in the show: Planner Pads Alignment for Success Respond Not React Playbook Learn how to ...
Sean Zimmerman created a better kind of real estate office. It's cleverly disguised as a coffee shop, restaurant and co-working space. His ideas on how a workspace reflects a company's values led him to create a productive, social, and collaborative workspace that serves not just his company, but makers and creators throughout the Valley of the Sun. Hosts: Jack Heald & Matthew Thornton Guest: Sean Zimmerman Mentioned in the podcast: Launch Real Estate Schmooze Workspace & Coffee L...
Roseann Higgins, the Millionaire Matchmaker, transforms the most intimate relationships anyone experiences: marriage. Her success as a matchmaker is absolutely unrivaled. For 25 years she's found the perfect life partner for eligible bachelors in Phoenix and beyond. She drops in to talk about what makes a successful relationship culture on this episode of The Cult Your Brand podcast. Host: Jack Heald & Matthew Thornton Guest: Roseann Higgins Learn how to Cult Your Brand. Who are these ...
DESCRIPTION Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection. BIG IDEA Jeff unpacks how children’s squabbles revea...
