DESCRIPTION Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection. BIG IDEA Jeff unpacks how children’s squabbles revea...
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DESCRIPTION Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection. BIG IDEA Jeff unpacks how children’s squabbles revea...
010 - Crafting Meaning: Jeff Sexton on Branding & the Human Need for Story
The Cult Your Brand Podcast
52 minutes
5 months ago
010 - Crafting Meaning: Jeff Sexton on Branding & the Human Need for Story
DESCRIPTION Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection. BIG IDEA Jeff unpacks how children’s squabbles revea...
The Cult Your Brand Podcast
DESCRIPTION Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection. BIG IDEA Jeff unpacks how children’s squabbles revea...
