DESCRIPTION Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection. BIG IDEA Jeff unpacks how children’s squabbles revea...
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DESCRIPTION Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection. BIG IDEA Jeff unpacks how children’s squabbles revea...
002 - Sean Zimmerman Created a Better Kind of Office Workspace - and It's Delicious
The Cult Your Brand Podcast
52 minutes
6 years ago
002 - Sean Zimmerman Created a Better Kind of Office Workspace - and It's Delicious
Sean Zimmerman created a better kind of real estate office. It's cleverly disguised as a coffee shop, restaurant and co-working space. His ideas on how a workspace reflects a company's values led him to create a productive, social, and collaborative workspace that serves not just his company, but makers and creators throughout the Valley of the Sun. Hosts: Jack Heald & Matthew Thornton Guest: Sean Zimmerman Mentioned in the podcast: Launch Real Estate Schmooze Workspace & Coffee L...
The Cult Your Brand Podcast
DESCRIPTION Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection. BIG IDEA Jeff unpacks how children’s squabbles revea...
