DESCRIPTION Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection. BIG IDEA Jeff unpacks how children’s squabbles revea...
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DESCRIPTION Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection. BIG IDEA Jeff unpacks how children’s squabbles revea...
004 - AJ Patton Succeeds in Cultures 1Where Others Won't Even Try
The Cult Your Brand Podcast
1 hour 12 minutes
6 years ago
004 - AJ Patton Succeeds in Cultures 1Where Others Won't Even Try
When AJ Patton heard a pitch for a solar energy project, he realized he could solve two huge social problems at once: affordable housing and renewable energy. He quit his job as an investment banker to fulfill his vision. His new company, 548 Capital, combines solar energy with low-income housing in one of the neediest areas in America: the south side of Chicago. And he is succeeding where others don't even dare to try. We talk with AJ about how is able to win the support of communities tha...
The Cult Your Brand Podcast
DESCRIPTION Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection. BIG IDEA Jeff unpacks how children’s squabbles revea...
