DESCRIPTION Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection. BIG IDEA Jeff unpacks how children’s squabbles revea...
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DESCRIPTION Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection. BIG IDEA Jeff unpacks how children’s squabbles revea...
005 - The Bicameral Brain: Thinking, Flow States and Meditation
The Cult Your Brand Podcast
49 minutes
6 years ago
005 - The Bicameral Brain: Thinking, Flow States and Meditation
An wide-ranging conversation between hosts Jack Heald and Matthew Thornton covering the two hemispheres of our brains, how it affects our thinking, flow state and meditation. Show References The Righteous Mind by Jonathan Haidt Personality and Its Transformation by Jordan B. Peterson Bob Roth interviews Jerry Seinfeld: Success Without Stress Learn how to Cult Your Brand. Who are these Wizard of Ads people and what are they all about? Explore the magic which is the Wizard Academy.
The Cult Your Brand Podcast
DESCRIPTION Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection. BIG IDEA Jeff unpacks how children’s squabbles revea...
