In this episode of the Building and Branding podcast, Amanda Stichter interviews Todd Sangid from DocuSketch. Todd shares his journey into the restoration industry, emphasizing the importance of having a servant heart and understanding the complexities of the claims process. He discusses how DocuSketch serves as a bridge between contractors, insurance companies, and policyholders, making the restoration process smoother. Todd also offers valuable advice for newcomers to the industry, highlighting the need for patience and professionalism.
⭐️ GUEST(S)
Todd Sangid, DocuSketch
🔗 https://docusketch.com/
Precise documentation in a fraction of the time. Speed up your scoping, estimating, and cycle times. Built for restoration. Powered by DocuSketch.
Facebook: https://www.facebook.com/docusketch
Email: todd.sangid@docusketch.com
📢 SPONSOR
JOC Analytics: JOC Analytics can help you transform your business data into useful, easy-to-use business intelligence reports that provide valuable insights and help optimize your operations. Experience the POWER of your data!
WEBSITE: https://jocanalytics.com/
VISIT US: https://www.virtualvision.com/
FOLLOW US ON @vvcmarketing
Tunes: https://podcasts.apple.com/us/podcast/the-building-and-branding-podcast-formerly-digital-dialogues/id1753391413
Spotify: https://open.spotify.com/show/0wegjp9lhO57bRGPfEKCdz
Website: https://www.buildandbrandpodcast.com/
Keywords
restoration industry, DocuSketch, insurance, customer service, contractor, technology, claims process, servant heart, industry challenges, personal stories
Chapters
00:00 Introduction to Todd Sanjid and DocuSketch
06:02 Journey into the Restoration Industry
11:27 The Importance of a Servant Heart
18:43 DocuSketch: Bridging Gaps in the Restoration Process
25:54 Lessons Learned and Advice for Newcomers
Takeaways
- Todd Sangid manages accounts at DocuSketch and travels frequently for work.
- He emphasizes the importance of understanding the restoration industry from multiple perspectives.
- A servant heart is crucial for success in the restoration industry.
- The restoration industry has a steep learning curve, but those who survive the first six months often stay long-term.
- DocuSketch aims to streamline communication between contractors and insurance companies.
- Todd's experience during a tornado in Chattanooga shaped his perspective on the industry.
- Patience and professionalism are key traits for newcomers in the industry.
- The industry is constantly evolving, requiring adaptability.
- Helping customers through tough times is a rewarding aspect of the job.
- Todd believes that the restoration process allows contractors to help rewrite customers' stories.
Summary:
In this episode of the Building and Branding Podcast, Amanda Stichter speaks with Chris Nordyke of Floodlight Consulting Group about his journey from the insurance industry to restoration. They discuss the importance of self-leadership, balancing family and work, and the critical role of customer service in the restoration industry. Chris emphasizes the need for a customer-centric approach and the potential for innovation within the industry. He shares insights on creating extraordinary customer experiences and the importance of caring for internal teams to enhance overall service delivery.
⭐️Guest(s):
Chris Nordyke - President of Floodlight Consulting Group
Chris began his business career in direct sales, selling Cutco Knives for Vector Marketing at age 19 while going to school. He was a personal sales leader, and subsequently a Top 20 branch office manager in Los Angeles, directly responsible for all recruiting, training, team development and revenue across a team of more than 40 sales reps.
Vector proved to be a foundational training ground in entrepreneurship, team-building, and sales leadership that Chris continues to draw on in his work with restoration teams.
Chris’s primary B2B sales training came during his tenure as a Contract Sales Rep for Cintas Corporation, a Fortune 500 laundry services firm. Here, Chris was introduced to Requirements Based Selling (RBS) which informed the Pain-Solution selling model Chris continues to use today with clients.
Prior to joining Summit Cleaning and Restoration in 2014, Chris spent 8 years with State Farm Companies, 5 of which he spent owning and running a successful agency.
From 2014 to late 2019, Chris served on Summit’s leadership team overseeing all business development and marketing with a special emphasis on developing Summit’s customer experience and service culture.
About Floodlight Consulting Group: Propel Your Business With Tailored Consulting for Restoration Businesses. Partner with Floodlight Consulting Group for premier restoration business consulting, training, & coaching services. Let our proven model & expert team help your business thrive. Let's illuminate your path to success.
Guest Social Media & Contact Info:
Company LinkedIn: https://www.linkedin.com/company/floodlight-consulting-group/
LinkedIn: https://www.linkedin.com/in/chrisnordyke/
Facebook: https://www.facebook.com/floodlightgrp
Email: chris@floodlightgrp.com
📢 SPONSORS:
JOC Analytics:
JOC Analytics helps you transform your business data into easy-to-use business intelligence reports, providing valuable insights to optimize operations. Experience the power of your data!
Website: https://jocanalytics.com/
2024 C&R State of the Industry Report:
Dropping November 6, 2024! The C&R State of the Industry Report is your go-to resource for groundbreaking trends, cutting-edge technology, and industry-shaping data. Get ahead of the curve and sharpen your competitive edge with this must-read report.
Website: https://candrmagazine.com/stateoftheindustry
2024 RIA Cost of Doing Business Report:
The RIA's 2024 Cost of Doing Business Report offers critical insights into financials and business efficiency in the restoration industry. More than just data, it’s a blueprint for success, helping you reclaim time and improve operations.
Website: https://www.costofrestoration.com
HOST:
Amanda Stichter – Host of the Building & Branding Podcast, CEO at Virtual Vision Computing LLC
Amanda brings over two decades of experience in digital marketing and brand building. She’s passionate about helping businesses in the restoration and home services industries thrive through insightful conversations and actionable advice.
KEYWORDS:
Chris Nordyke, Floodlight Consulting, customer service, self-leadership, restoration industry, entrepreneurship, leadership, family, business growth, emotional intelligence
CHAPTERS:
00:00 Introduction to Chris Nordyke and Floodlight Consulting
05:18 Transition from Insurance to Restoration
10:34 The Importance of Self-Leadership
12:38 Balancing Family and Work
32:25 Customer Service as a Core Value
46:12 Creating Extraordinary Customer Experiences
01:02:32 Advice for Newcomers in the Industry
At Virtual Vision, we specialize in helping businesses like yours build and grow through expertly designed websites, powerful SEO strategies, and comprehensive digital marketing solutions. We’ve been at the forefront of digital marketing for over two decades, and we’re dedicated to delivering tangible results that matter.
EXCLUSIVE PODCAST OFFER!
As a listener of the Building & Branding Podcast, you’re eligible for a special discount! Mention that you heard about Virtual Vision on our podcast and get $250 off your website setup. Take your business to the next level with a responsive, optimized website that attracts customers and drives growth.
VISIT US: https://www.virtualvision.com/
Follow Us…
Facebook: https://www.facebook.com/virtualvisionco/
Instagram: https://www.instagram.com/virtualvision_llc/
In this episode of the Building and Branding podcast, host Amanda Stichter engages with Kenny Brewer and Mandy Ruiz from JOC Analytics. They discuss their personal journeys, the unique culture of the restoration industry, and the importance of data analytics in business. The conversation highlights the significance of authenticity in the workplace, the power of personal branding, and the culture of servanthood that defines the restoration industry. They also provide valuable advice for newcomers and emphasize the importance of building connections within the industry.
⭐️GUEST(S):
Kenny Brewer - General Manager at JOC Analytics
- LinkedIn: https://www.linkedin.com/in/kenny-brewer-694b5342/
- Email: kbrewer@jocanalytics.com
Mandy Rewis - Director of Business Development and Strategy at JOC Analytics
- LinkedIn: https://www.linkedin.com/in/mandy-rewis/
- Email: mandy@jocanalytics.com
JOC Analytics helps you transform your business data into easy-to-use business intelligence reports, providing valuable insights to optimize operations. Experience the power of your data!
Website: https://jocanalytics.com/
📢 SPONSORS:
2024 C&R State of the Industry Report:
Dropping November 6, 2024! The C&R State of the Industry Report is your go-to resource for groundbreaking trends, cutting-edge technology, and industry-shaping data. Get ahead of the curve and sharpen your competitive edge with this must-read report.
Website: https://candrmagazine.com/stateoftheindustry
2024 RIA Cost of Doing Business Report:
The RIA's 2024 Cost of Doing Business Report offers critical insights into financials and business efficiency in the restoration industry. More than just data, it’s a blueprint for success, helping you reclaim time and improve operations.
Website: https://www.costofrestoration.com
HOST:
Amanda Stichter – Host of the Building & Branding Podcast, CEO at Virtual Vision Computing LLC
Amanda brings over two decades of experience in digital marketing and brand building. She’s passionate about helping businesses in the restoration and home services industries thrive through insightful conversations and actionable advice.
- LinkedIn: https://www.linkedin.com/in/astichter/
- Instagram: https://www.instagram.com/buildnbrandmanda/
- TikTok: https://www.tiktok.com/@buildnbrandmanda
- Website: https://www.buildandbrandpodcast.com/
KEYWORDS:
JOC Analytics, restoration industry, data analytics, personal branding, workplace culture, authenticity, business development, mentorship, community, industry advice
CHAPTERS:
00:00 Introduction to JOC Analytics Team
03:00 Personal Journeys and Backgrounds
06:14 Understanding the Restoration Industry
09:58 The Power of Data in Business
15:00 Building Personal Brands within JOC
20:04 The Importance of Authenticity in the Workplace
24:57 Advice for Newcomers in the Industry
30:01 The Culture of Servanthood in Restoration
35:03 Final Thoughts and Connections
At Virtual Vision, we specialize in helping businesses like yours build and grow through expertly designed websites, powerful SEO strategies, and comprehensive digital marketing solutions. We’ve been at the forefront of digital marketing for over two decades, and we’re dedicated to delivering tangible results that matter.
EXCLUSIVE PODCAST OFFER!
As a listener of the Building & Branding Podcast, you’re eligible for a special discount! Mention that you heard about Virtual Vision on our podcast and get $250 off your website setup. Take your business to the next level with a responsive, optimized website that attracts customers and drives growth.
VISIT US: https://www.virtualvision.com/
Follow Us…
- Facebook: https://www.facebook.com/virtualvisionco/
- Instagram: @vvcmarketing
In this episode of the Building and Branding podcast, Amanda Stichter interviews Klark Brown, owner of Restoration Advisers. Klark shares his journey from being a contractor to becoming a coach and mentor in the restoration industry. He emphasizes the importance of vision and dreams in business, the challenges faced in the industry, and the significance of marketing and customer engagement. The conversation also touches on the value of community, the lessons learned from farming, and the necessity of embracing failure as a part of growth. Klark encourages listeners to take action, learn continuously, and maintain a positive outlook despite challenges.
⭐️ GUEST(S)
Klark Brown, @RestorationAdvisers
🔗 https://www.restorationadvisers.com/
Restoration Business Coaching - helping restorers build strong companies and gain independence
Facebook: / restorationadvisers
Email: klark@restorationadvisers.com
Blog: https://www.restorationadvisers.com/blog
Podcast: https://www.restorationadvisers.com/p..."
📢 SPONSOR
JOC Analytics: JOC Analytics can help you transform your business data into useful, easy-to-use business intelligence reports that provide valuable insights and help optimize your operations. Experience the POWER of your data!
https://jocanalytics.com/
VISIT US: https://www.virtualvision.com/
FOLLOW US ON @vvcmarketing
Tunes: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/show/0wegjp9...
Website: https://www.buildandbrandpodcast.com/
Keywords
business coaching, restoration industry, entrepreneurship, marketing strategies, personal development, community building, overcoming challenges, continuous learning, customer engagement, industry insights
Chapters
00:00 Introduction to Clark Brown and His Journey
07:16 The Importance of Vision and Dreams in Business
13:27 Navigating Challenges in the Restoration Industry
18:50 Understanding the Current State of the Industry
24:12 The Role of Marketing and Customer Engagement
30:12 Lessons from Farming: Persistence and Growth
36:10 The Value of Community and Relationships
41:39 Embracing Failure and Learning from Mistakes
46:20 The Importance of...
In this episode of the Building and Branding podcast, host Amanda Stichter interviews Darlene Balzano, the group publisher of Restoration Remediation (R&R). They discuss the niche industry of restoration and remediation, the importance of building connections within the industry, and the role of marketing in helping businesses grow. Darlene emphasizes the need for businesses to listen to their customers and understand their goals in order to provide effective marketing strategies. She also encourages businesses to let themselves be happy and maintain an optimistic outlook. Overall, the conversation highlights the importance of relationships, listening, and positivity in the restoration and remediation industry.
Keywords
building, branding, podcast, restoration, remediation, industry, marketing, connections, goals, relationships, listening, positivity
Chapters
00:00 Introduction and Welcome
03:01 Building Connections and Relationships in the Restoration and Remediation Industry
08:04 The Importance of Listening and Understanding Customer Goals in Marketing
13:01 Choosing Happiness and Maintaining an Optimistic Outlook in Business
19:02 Specialized Marketing Approaches for the Restoration and Remediation Industry
Takeaways
- Building connections and relationships within the restoration and remediation industry is important for personal and professional growth.
- Listening to customers and understanding their goals is crucial for providing effective marketing strategies.
- Maintaining a positive and optimistic outlook can lead to happiness and success in business.
- The restoration and remediation industry is a niche market that requires specialized marketing approaches.
In this episode of the Building and Branding Podcast, host Amanda Stichter interviews Jeff Moore, the president and chief acquisition officer of ATI, the largest family-owned and operated restoration company in the world. Jeff shares the history of ATI and how it has grown from a small environmental abatement business to a multi-million dollar company with 70 locations. He emphasizes the importance of communication and empathy in the restoration industry and how it can differentiate a company from its competitors. Jeff also discusses the training and development of ATI's team members and the value of providing exceptional customer service. In this conversation, Jeff Moore shares stories that exemplify the power of empathy in the restoration industry. He emphasizes the importance of building a good culture and being a good steward of employees, highlighting the impact of small gestures and support. Jeff also discusses the role of relationships and networking in the industry, emphasizing the value of learning from peers and joining organizations like the RIA. He concludes by offering three nuggets of wisdom: hiring people smarter than you, focusing on the bottom line, and utilizing tools like Xactimate and AI technology.
Chapters
00:00 Introduction and Background
03:07 The Growth of ATI
09:24 Family Business and Future Plans
15:27 Differentiating in the Restoration Industry
19:24 Training for Success
22:37 The Power of Communication and Empathy
25:10 Building a Good Culture and Stewardship of Employees
31:10 The Value of Networking and Relationships in the Industry
35:01 Joining the RIA for Support and Growth
38:44 Utilizing Tools for Efficiency and Profitability
Keywords
restoration industry, family-owned business, growth, communication, empathy, customer service, restoration industry, empathy, culture, employees, relationships, networking, RIA, bottom line, Xactimate, AI technology
Takeaways
- ATI is the largest family-owned and operated restoration company in the world, with 70 locations.
- Communication and empathy are key differentiators in the restoration industry.
- ATI focuses on training its team members on both technical and soft skills, with an emphasis on empathy and communication.
- Providing exceptional customer service is crucial for success in the restoration industry. Building a good culture and being a good steward of employees is important in the restoration industry.
- Small gestures and support for employees can make a big difference.
- Networking and building relationships with peers in the industry is valuable.
- Joining organizations like the RIA can provide support and opportunities for growth.
- Hiring people smarter than you and focusing on the bottom line are key to success.
- Utilizing tools like Xactimate and AI technology can improve efficiency and profitability.
In this episode of the Building and Branding podcast, Amanda Stichter interviews Richelle Mordecai, an empowerment coach and author. Richelle shares her journey from being a salesperson at a young age to becoming a trainer and consultant in the restoration industry. She emphasizes the importance of sales in any business and the need for effective communication and prospecting. Richelle also discusses the concept of work-life integration and the importance of understanding one's why in order to achieve success.
Chapters
00:00 Introduction and Background
03:03 The Power of Sales in Any Business
05:25 Restoration Industry and the Importance of Restoration
11:30 The Art of Prospecting and Effective Communication
18:06 Sales and Marketing in the Restoration Industry
23:14 Work-Life Integration: Finding Balance
29:06 Understanding Your Why and Having a Compelling Vision
Keywords
sales, empowerment, coaching, restoration industry, communication, prospecting, work-life integration
Takeaways
- Sales is a powerful career choice that allows individuals to make as much money as they want.
- Prospecting is essential in sales and involves understanding the process, volume, and what needs to be offered in exchange.
- Sales is not just about exchanging money for a product or service, but also about effective communication and influencing behavior.
- In the restoration industry, it is important to focus on sales and marketing to attract leads and convert them into customers.
- Work-life integration is a more realistic approach than work-life balance, and it involves finding ways to integrate personal and professional life.
- Understanding one's why and having a compelling vision can help overcome challenges and achieve success in business and personal life.
In this conversation, Amanda Stichter interviews Phillip Rosebrook about the benefits of hiring a business consultant. They discuss the importance of gaining an outside perspective, understanding best practices, and identifying areas for improvement. They also explore the challenges of change and the role of personal and professional development in the consulting process. Phillip emphasizes the need for celebration and recognition in business growth and highlights the benefits of working at one's highest and best. Additionally, Phillip shares information about his business mentorship program, Restoration Training Online. Phillip Rosebrook discusses the various resources and tools available through Business Mentors, Restoration Training Online, and the upcoming Rebuild Conference. He highlights the importance of technology in the restoration industry and the need for a focused event that addresses this topic. Rosebrook shares his vision for the Rebuild Conference, which aims to provide actionable solutions and a different trade show experience. He also offers advice on understanding capital requirements, addressing weaknesses, and creating a strategic plan for business growth.
Chapters
00:00 Introduction and the Power of an Outside Perspective
03:24 Navigating Change and Personal Development in Business Consulting
08:53 The Challenges of the Owner and the Importance of Celebration and Recognition
15:42 Working at Your Highest and Best: Synergies and Efficiencies in Business
21:14 Restoration Training Online: Guided Business Building Plans and Resources
25:50 The Importance of Technology in the Restoration Industry
35:20 Introducing the Rebuild Conference: Focused on Technology and Actionable Solutions
39:29 Understanding Capital Requirements for Business Growth
42:27 Creating a Strategic Plan for Business Growth in Restoration
Keywords
business consultant, outside perspective, best practices, areas for improvement, change, personal development, professional development, celebration, recognition, highest and best, business mentorship, restoration industry, technology, resources, tools, Business Mentors, Restoration Training Online, Rebuild Conference, capital requirements, weaknesses, strategic plan
Takeaways
- Hiring a business consultant can provide an outside perspective and help identify areas for improvement in your business.
- Consultants can offer industry expertise and knowledge of best practices to help you grow and scale your company.
- Change can be challenging, but acknowledging the need for change and being open to it is crucial for business growth.
- Personal and professional development are important aspects of working with a consultant, as they push you outside of your comfort zone and help you achieve your goals.
- Celebration and recognition are essential for maintaining motivation and making the journey of business growth more enjoyable.
- Working at your highest and best, and having a team that does the same, leads to synergies and efficiencies in your organization.
- Phillip Rosebrook offers a business mentorship program called - Restoration Training Online, which provides guided business building plans and resources for companies at different stages of growth. Business Mentors, Restoration Training Online, and the Rebuild Conference offer valuable resources and tools for the restoration industry.
- Technology is a key driver of change and growth in the industry, and the Rebuild Conference aims to address this topic specifically.
- Understanding capital requirements, addressing weaknesses, and creating a strategic plan are essential for business growth in the restoration industry.
In this episode of the Building and Branding podcast, Amanda Stichter interviews Cora Alexander, known as the Drying Diva, about her journey in the restoration and home services industry. They discuss personal branding, the challenges and advantages of being a woman in a male-dominated industry, and the importance of mentorship. Cora shares her experience working with pioneers in the industry and the impact they had on her career. They also touch on the excitement and readiness of industry professionals to help in times of disasters, such as hurricanes. In this conversation, Amanda and Cora discuss the importance of being proactive and prepared in the restoration industry, particularly in the face of natural disasters like hurricanes. They emphasize the need for companies to have a solid emergency response plan and strategic alliances in place. They also highlight the significance of empathy and treating clients' homes or businesses as their own.
The Building and Branding podcast is a rebrand of the Digital Dialogues podcast, with a focus on discussing the importance of branding in the home services and restoration industry. The host, Amanda Stichter, shares her passion for branding and how it goes beyond just logos and color palettes. The podcast aims to explore the stories and experiences of industry experts who have successfully built and branded their businesses. The conversations will cover topics such as mission statements, brand principles, and the emotional aspect of starting a business. The goal is to inspire listeners and reignite their passion for building a lasting brand.
Chapters
00:00 Introduction and Background
03:09 The Foundation of Branding
04:58 Standing Out in a Commoditized Industry
06:35 Positioning Yourself as a Brand
10:10 Building a Brand to Last
Keywords
building, branding, podcast, rebrand, home services, restoration industry, branding strategy, logo, color palette, commoditized industry, business, brand principles, mission statement, emotional aspect, industry experts, inspire, passion
Takeaways
Branding goes beyond logos and color palettes and plays a foundational role in building successful businesses.
In a commoditized industry, branding is essential for standing out and differentiating from competitors.
The emotional aspect of starting a business is an important factor in the branding process.
The podcast aims to provide valuable insights and wisdom from industry experts to inspire listeners in building their own brands.
Summary
Greg Marthaler Jr shares his entrepreneurial journey, starting from cutting grass to building and selling a roofing company, and then venturing into the restoration industry with SFY. He discusses the origin of the 'rubber chicken' tradition and the importance of valuing people as assets in business growth and scaling. The conversation also delves into coaching, mentoring, and holding individuals accountable in an organization. In this conversation, Greg Marthaler Jr shares insights on leadership, accountability, and decision-making in business. He emphasizes the importance of coaching, holding people accountable, and making tough decisions to drive organizational growth. He also discusses the significance of seeking help, building a strong company culture, and the value of systems and processes in scaling a business.
Keywords
entrepreneurship, business growth, scaling, company culture, coaching, mentoring, accountability, valuing people, rubber chicken tradition, restoration industry, leadership, accountability, decision-making, coaching, organizational growth, tough decisions, seeking help, company culture, systems and processes, business insights
Takeaways
- Entrepreneurial journey from grass cutting to building and selling a roofing company.
- The significance of valuing people as assets in business growth and scaling.
- The origin and impact of the 'rubber chicken' tradition in business networking and relationship-building.
- The importance of coaching, mentoring, and holding individuals accountable in an organization. Leaders must coach and hold people accountable to drive organizational growth.
- Tough decisions, such as letting go of employees, are necessary for the success and culture of the company.
- Seeking help and building a strong company culture are essential for scaling a business.
- Systems and processes play a crucial role in the growth and development of an organization.
Alex Duta, founder of a restoration company and software company Albi, shares his journey and insights in the restoration industry. He discusses his background growing up in Romania and the entrepreneurial spirit instilled in him by his parents. Alex talks about the inspiration behind his book, Restoration Millionaire, and the importance of building a scalable business instead of relying solely on hustle. He emphasizes the need to delegate tasks and build systems to free up time for higher-value activities. Alex also discusses the founding of Albi and its mission to propel the restoration industry forward. Alex Duta discusses the need for innovative software in the restoration industry and the importance of diversity and alignment in fostering innovation. He emphasizes the importance of challenging self-limiting beliefs and believing in one's worthiness. Alex also highlights the significance of perspective and not getting caught up in small setbacks, but instead focusing on the bigger picture. He encourages continuous learning and recommends reading books that address specific challenges or interests.
LINKS
📖 Restoration Millionnaire by Alex Duta: https://a.co/d/cSSImur
Keywords
restoration industry, entrepreneurship, software company, book, scalability, delegation, systems, Albi, Albiware, restoration industry, software, innovation, diversity, alignment, self-limiting beliefs, worthiness, perspective, continuous learning
Takeaways
- The importance of building a scalable business instead of relying solely on hustle
- Delegating tasks and building systems to free up time for higher-value activities
- The need for innovation and tools in the restoration industry
- The impact of Alex's book, Restoration Millionaire, on inspiring other business owners in the industry
- The mission of Albi to propel the restoration industry forward Innovation in the restoration industry requires innovative software
- Diversity and alignment are key to fostering innovation
- Challenge self-limiting beliefs and believe in your worthiness
- Don't get caught up in small setbacks, focus on the bigger picture
- Continuous learning is essential for personal and professional growth
In this episode of the Digital Dialogue Podcast, Amanda Stichter interviews John Kowalski and Anthony Nelson from Pivot My Biz. They discuss the importance of marketing in the restoration industry and how Pivot My Biz helps companies develop effective marketing systems. They emphasize the need for companies to differentiate themselves in a commodity service business and provide a structured program to help companies evolve and handle growth. They also highlight the challenges of working on the business while being busy with day-to-day operations. The episode concludes with a discussion about the upcoming marketing workshop hosted by Pivot My Biz. Pivot My Biz has seen significant growth in revenue and operating profit, with a structured and simple program that delivers results. They have data and case studies to prove the effectiveness of their program. The marketing workshop they offer is valuable for restoration business owners and business development reps who want to craft a strategy, measure their team, hold them accountable, and improve their sales effectiveness. The workshop provides clarity on messaging and helps businesses get better results from their marketing efforts. The cost of the workshop is $895, which is a low barrier to entry for the value it provides. Serving others and accountability are key principles for success in the restoration industry.
Takeaways
- Differentiating your company in a commodity service business is crucial for success.
- Working on your business is essential for growth, even when busy with day-to-day operations.
- Pivot My Biz offers a structured program to help companies evolve and handle growth.
- The marketing workshop hosted by Pivot My Biz provides valuable insights and turnkey marketing programs.
- The workshop focuses on target marketing plans, brand messaging, sales processes, and goal setting. Pivot My Biz has experienced significant growth in revenue and operating profit with their structured and simple program.
- The marketing workshop offered by Pivot My Biz is valuable for restoration business owners and business development reps.
- The workshop helps businesses craft a strategy, measure their team, hold them accountable, and improve their sales effectiveness.
- Clarity on messaging and a focus on serving others and accountability are key principles for success in the restoration industry.
In this episode, Amanda and Kim discuss the latest trends and updates in digital marketing, specifically in the restoration industry. They highlight the importance of transparency and personalization in marketing, as well as the need for a strong user experience. They also discuss the recent changes in Google AdWords, including the shift from pay-per-click to pay-per-lead. Kim emphasizes the value of casting a wide net in marketing and utilizing both organic and paid strategies. She also shares advice for new industry professionals, such as starting with a Google business profile and focusing on getting reviews and ratings.
Takeaways
- Transparency and personalization are key in digital marketing, as customers want to know who they are working with and support local businesses.
- A strong user experience is crucial in marketing, even in search engine results, to create a connection with potential customers.
- The shift in Google AdWords from pay-per-click to pay-per-lead allows businesses to pay for qualified leads and dispute non-qualified leads.
- Casting a wide net in marketing is important, as it allows for optimization in different areas and reaching different target markets.
- Starting with a Google business profile and focusing on getting reviews and ratings is a great way for new industry professionals to establish their online presence.
In this episode, Amanda is joined by Arianny, the Director of Business Development at Thompson Restoration. They discuss Arianny's background in business development and the importance of relationships in the restoration industry. Arianny shares her experience starting the Just Between Us Girls podcast, which aims to break down the glass ceiling and create an inclusive space for conversation. They also discuss disappointing experiences at a trade show and the need for equal treatment of women in the industry. This conversation explores the challenges and experiences of women in a male-dominated industry and the importance of authenticity, inclusivity, and service. The chapters cover topics such as the lack of inclusivity in women's panels, approaching diversity, equity, and inclusion (DEI), standing up for oneself, building authentic relationships, navigating the industry as a woman of color, gaining confidence and authenticity, finding one's identity and style, being selective with clients and partnerships, focusing on brand and specialization, the power of saying no, leveraging time and resources for community service, finding your unique value proposition, and the importance of partnerships and community involvement.
Takeaways
- Building strong relationships is crucial in the restoration industry.
- Analyzing what is working and building on it is more effective than starting from scratch.
- The restoration industry is about more than just restoring physical damage; it is about restoring lives.
- The Just Between Us Girls podcast aims to break down the glass ceiling and create an inclusive space for conversation.
- Including men in the conversation is important for achieving gender equality in the industry. Promote inclusivity and diversity in industry events and panels.
- Approach diversity, equity, and inclusion (DEI) with a positive and inclusive mindset.
- Stand up for yourself and your values in the face of discrimination or disrespect.
- Build authentic relationships based on mutual respect and shared values.
- Be true to yourself and embrace your unique identity and style.
- Focus on building a strong brand and specializing in your area of expertise.
- Learn to say no and be selective with clients and partnerships.
- Use your time and resources to make a positive impact in your community.
- Amplify your voice and online presence to showcase your values and attract like-minded individuals and organizations.
In this episode of the Digital Dialogues Podcast, Amanda Stichter interviews Kristy Cohen, the CEO of the Restoration Industry Association (RIA). They discuss the role of the RIA in the restoration industry and its three pillars: education, advocacy, and elevation. Kristi highlights the importance of the RIA Convention for networking and professional development. She also shares success stories and achievements of the RIA, as well as advice for those starting out in the restoration field. The episode concludes with information on how to connect with the RIA and attend the upcoming convention.
✨Takeaways
- The RIA is the oldest and largest nonprofit professional trade association dedicated to the restoration industry.
- The RIA focuses on education, advocacy, and elevation to support restorers and the industry as a whole.
- The RIA advocates for restorers by addressing issues such as independent pricing, third-party administrator requirements, and adjuster challenges.
- The RIA fosters a sense of community and collaboration through networking events, mentorship programs, and volunteer opportunities.
- The RIA Convention is a valuable opportunity for networking, learning, and staying up to date with industry trends.
Restorers should continuously learn and grow to excel in the restoration field.
In this episode of the Digital Dialogue Podcast, Amanda Stichter interviews the team from EarthVisionz, a company specializing in geospatial technology for risk management and disaster tracking. The conversation covers topics such as the mission and elevator pitch of EarthVisionz, the day-to-day operations and benefits of their live platform, the overlaying of real-time satellite imagery, future developments and trends in geospatial technology, and case studies showcasing the impact of their technology in the restoration and disaster recovery industry. The episode concludes with advice for leveraging technology in service-based businesses and the importance of being prepared for the impacts of climate change. In this episode, Amanda speaks with Jeff and Craig from EarthVisionz about the value of geospatial technology and turning data into actionable insights for businesses. They discuss the importance of geospatial technology in various industries, including environmental restoration. They also explore the applications of geospatial technology, such as mapping and monitoring. The conversation touches on the challenges faced in the field, such as data integration and privacy concerns. Finally, they discuss the future of geospatial technology and how it will continue to evolve and impact businesses.
✨ Takeaways
- Geospatial technology is becoming increasingly important in various industries, including environmental restoration.
- The applications of geospatial technology are vast, ranging from mapping and monitoring to predictive analytics.
- Challenges in geospatial technology include data integration, privacy concerns, and the need for skilled professionals.
- The future of geospatial technology looks promising, with advancements in AI, machine learning, and remote sensing.
In this episode of the Digital Dialogues podcast, Amanda Stichter interviews Michael Balzano, publisher at R&R (Restoration & Remediation) Magazine, about the experience events in the restoration industry. They discuss the acquisition of the experience events by BNP Media and the connection between BNP Media and the restoration industry. They also talk about the unique value of the experience events, including the focus on hands-on training and the sense of family and community in the restoration industry. The episode concludes with information on how to learn more and get involved with the experience events.
Takeaways
- The experience events provide a unique value in the restoration industry, with a focus on hands-on training and a sense of family and community.
- BNP Media's acquisition of the experience events has brought new opportunities and resources to the events.
- The spring and fall experience events offer different experiences, with the spring event featuring more hands-on training.
- The experience events provide a great ROI for sponsors, vendors, and partners, with opportunities for lead generation and networking.
In this episode, Amanda Stichter interviews Anthony Nelson, a partner at Pivot My Business, about the importance of Key Performance Indicators (KPIs) and business systems in the restoration industry. Anthony shares his background in the industry and his passion for making a difference. He explains what KPIs are and why they are crucial for restoration businesses. He also discusses common KPIs that restoration businesses track and how they can indicate areas for improvement. Anthony emphasizes the importance of connecting failing KPIs to improving business systems and how this can lead to increased profitability. He provides a case study of a restoration business that transformed its performance and profitability by addressing a failing KPI and improving its business systems. Anthony offers advice and best practices for leveraging KPIs to drive improvements in restoration businesses. In this conversation, Amanda and Anthony discuss personal growth, impact, and the importance of aligning actions with values. They also touch on the concept of the eulogy test and how it can guide decision-making. Anthony shares how Pivot can help businesses in the restoration industry, and Amanda concludes with some key takeaways.
Takeaways
- Key Performance Indicators (KPIs) are crucial for tracking the performance of restoration businesses.
- Failing KPIs can indicate areas for improvement in business systems.
- Improving business systems can lead to increased profitability.
- Measuring the right KPIs and having effective meeting rhythms are important strategies for leveraging KPIs.
- Restoration businesses should focus on their unique value proposition and provide a sense of purpose for their employees. Reflect on personal growth and how your experiences can benefit others.
- Consider the eulogy test when making decisions about how to spend your time.
- Align your actions with your values to make a meaningful impact.
Reach out to Pivot for assistance in the restoration industry.
Welcome to 'Digital Dialogues,' where casual conversations meet industry insights. Join us as we chat with experts, explore the power of digital presence, and uncover emerging trends. Tune in for a relaxed yet enlightening journey through the world of technology, business, and innovation. Let's dive into the heart of what makes the digital landscape tick, one engaging dialogue at a time.
IN THIS EPISODE, I'm chatting with Michelle Blevins, CEO at C&R Magazine, and Leighton Healey, CEO of Knowhow, about the findings of the 2023 State of the Industry report. We covered common (& surprising themes) that the report uncovered, including standing out in a commodotized industry, the trend toward AI adoption and the importance of operational efficiencies to truly aid restoration companies to differentiate themselves. The goal of the State of the Industry report is to bring restorers together in a way that they haven't before. Join us for this valuable conversation and important takeaways as you prep your business for 2024.
