Ep 9 - Digital Marketing Trends with Kim Mikul, Virtual Vision

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The Building and Branding Podcast

Amanda Stichter, Virtual Vision

22 episodes

5 months ago

Welcome to the Building & Branding podcast hosted by Amanda Stichter, produced by Virtual Vision. On this show, we sit down with experts in the restoration & home services industry to hear their stories of how they built their businesses to succeed and stand out. Our conversations will uncover the challenges they've faced, the strategies they've employed, and the pivotal moments that defined their paths. We'll also dive into the critical importance of branding and marketing in this field, sharing insights on how to create a compelling brand that resonates with customers and stands out in a competitive market. Join us as we blend practical advice with inspiring real-life stories, providing you the tools and motivation to craft precision and build a last brand.

All content for The Building and Branding Podcast is the property of Amanda Stichter, Virtual Vision and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Ep 9 - Digital Marketing Trends with Kim Mikul, Virtual Vision

The Building and Branding Podcast

22 minutes

1 year ago

Ep 9 - Digital Marketing Trends with Kim Mikul, Virtual Vision

In this episode, Amanda and Kim discuss the latest trends and updates in digital marketing, specifically in the restoration industry. They highlight the importance of transparency and personalization in marketing, as well as the need for a strong user experience. They also discuss the recent changes in Google AdWords, including the shift from pay-per-click to pay-per-lead. Kim emphasizes the value of casting a wide net in marketing and utilizing both organic and paid strategies. She also shares advice for new industry professionals, such as starting with a Google business profile and focusing on getting reviews and ratings.

Takeaways

- Transparency and personalization are key in digital marketing, as customers want to know who they are working with and support local businesses.
- A strong user experience is crucial in marketing, even in search engine results, to create a connection with potential customers.
- The shift in Google AdWords from pay-per-click to pay-per-lead allows businesses to pay for qualified leads and dispute non-qualified leads.
- Casting a wide net in marketing is important, as it allows for optimization in different areas and reaching different target markets.
- Starting with a Google business profile and focusing on getting reviews and ratings is a great way for new industry professionals to establish their online presence.