In this episode of the Building and Branding podcast, Amanda Stichter interviews Cora Alexander, known as the Drying Diva, about her journey in the restoration and home services industry. They discuss personal branding, the challenges and advantages of being a woman in a male-dominated industry, and the importance of mentorship. Cora shares her experience working with pioneers in the industry and the impact they had on her career. They also touch on the excitement and readiness of industry professionals to help in times of disasters, such as hurricanes. In this conversation, Amanda and Cora discuss the importance of being proactive and prepared in the restoration industry, particularly in the face of natural disasters like hurricanes. They emphasize the need for companies to have a solid emergency response plan and strategic alliances in place. They also highlight the significance of empathy and treating clients' homes or businesses as their own.