Explore the Coke vs. Pepsi effect and discover 4 ways to create an emotional brand your audience loves.

Learn about the 6 traits that make a brand magnetic, plus a practical exercise to clarify who you attract and who you repel.

Discover how customer interviews can unlock powerful brand messaging. Learn our 5-step process for deeper insights that drive real audience connection.

What do you stand for? Learn how to create a brand purpose statement that actually means something - and guides everything.

Learn how to define your brand purpose using the Golden Circle and 7 key questions to build clarity, trust, and connection with your audience.

Ever wonder what makes certain brands truly stand out? The ones that go beyond just selling a product or service? In this episode of The Brilliant Brand Podcast, I’m diving into the core elements of brand purpose—the foundation behind your business, beyond just making money. This isn’t about lofty ideals.  It’s about getting clear on why your brand exists, what it stands for, and how it connects with the right people. I’ll show you how: Values act as your North Star Purpose keeps you on course Vision gives you a destination Mission helps you get there Tune in now: 🍎 Listen on Apple Podcasts 🟢 Listen on Spotify Mentioned in this episode: Brand Vision Statement: How to Stop Drifting and Start Driving Growth Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts.  If you want to send a message, DM me over on LinkedIn or Instagram. Visit the FreshSparks website for even more detailed strategies, and be sure to share your favorite episodes on social media. Talk to you next time, and stay Brilliant. ⚡

This is the premiere of The Brilliant Brand Podcast! 🥳 I’ve wanted to do this for over 5 years now, and it’s finally come together. 🙌🏽 In this episode, you’ll learn what it means to be a Brilliant Brand. I’ll break down the exact thought process we use at FreshSparks to help buinesses like yours stand out, attract the right people, and GROW. There are 7 essential pillars required for building a strategic, meaningful, and magnetic brand. … Purpose … People … Positioning … Personality … Point of view … Presentation … Promotion How many have you developed for your business? 👇🏽 Find out now on your favorite podcast platform: ➡️ Listen on Apple ➡️ Listen on Spotify   Mentioned in this episode: FreshSparks  Simon Sinek Ted Talk Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts.  If you want to send a message, DM me over on LinkedIn or Instagram. Visit the FreshSparks website for even more detailed strategies, and be sure to share your favorite episodes on social media. Talk to you next time, and stay Brilliant. ⚡