The Brilliant Brand Podcast gives ambitious business leaders and marketers everything they need to take inspired action for radical business growth. Part explorer, part scientist, and part visionary, award-winning Creative Director & CEO Sonia Chopra guides you through the journey of strategic branding from purpose to profit - by focusing on brains before beauty.
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The Brilliant Brand Podcast gives ambitious business leaders and marketers everything they need to take inspired action for radical business growth. Part explorer, part scientist, and part visionary, award-winning Creative Director & CEO Sonia Chopra guides you through the journey of strategic branding from purpose to profit - by focusing on brains before beauty.
From Blurry to Brilliant: Focusing on Your Purpose
The Brilliant Brand Podcast
12 minutes 56 seconds
6 months ago
From Blurry to Brilliant: Focusing on Your Purpose
Learn how to define your brand purpose using the Golden Circle and 7 key questions to build clarity, trust, and connection with your audience.
The Brilliant Brand Podcast
The Brilliant Brand Podcast gives ambitious business leaders and marketers everything they need to take inspired action for radical business growth. Part explorer, part scientist, and part visionary, award-winning Creative Director & CEO Sonia Chopra guides you through the journey of strategic branding from purpose to profit - by focusing on brains before beauty.