The Brilliant Brand Podcast gives ambitious business leaders and marketers everything they need to take inspired action for radical business growth. Part explorer, part scientist, and part visionary, award-winning Creative Director & CEO Sonia Chopra guides you through the journey of strategic branding from purpose to profit - by focusing on brains before beauty.
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The Brilliant Brand Podcast gives ambitious business leaders and marketers everything they need to take inspired action for radical business growth. Part explorer, part scientist, and part visionary, award-winning Creative Director & CEO Sonia Chopra guides you through the journey of strategic branding from purpose to profit - by focusing on brains before beauty.
Evoking Emotion with Your Brand: The Coke vs Pepsi Effect
The Brilliant Brand Podcast
18 minutes 6 seconds
4 months ago
Evoking Emotion with Your Brand: The Coke vs Pepsi Effect
Explore the Coke vs. Pepsi effect and discover 4 ways to create an emotional brand your audience loves.
The Brilliant Brand Podcast
The Brilliant Brand Podcast gives ambitious business leaders and marketers everything they need to take inspired action for radical business growth. Part explorer, part scientist, and part visionary, award-winning Creative Director & CEO Sonia Chopra guides you through the journey of strategic branding from purpose to profit - by focusing on brains before beauty.
