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The Brilliant Brand Podcast
Sonia Chopra
7 episodes
4 months ago
The Brilliant Brand Podcast gives ambitious business leaders and marketers everything they need to take inspired action for radical business growth. Part explorer, part scientist, and part visionary, award-winning Creative Director & CEO Sonia Chopra guides you through the journey of strategic branding from purpose to profit - by focusing on brains before beauty.
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Marketing
Education,
Business
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The Brilliant Brand Podcast gives ambitious business leaders and marketers everything they need to take inspired action for radical business growth. Part explorer, part scientist, and part visionary, award-winning Creative Director & CEO Sonia Chopra guides you through the journey of strategic branding from purpose to profit - by focusing on brains before beauty.
Show more...
Marketing
Education,
Business
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How to Craft a Compelling Brand Purpose Statement
The Brilliant Brand Podcast
14 minutes 23 seconds
6 months ago
How to Craft a Compelling Brand Purpose Statement
What do you stand for? Learn how to create a brand purpose statement that actually means something - and guides everything.
The Brilliant Brand Podcast
The Brilliant Brand Podcast gives ambitious business leaders and marketers everything they need to take inspired action for radical business growth. Part explorer, part scientist, and part visionary, award-winning Creative Director & CEO Sonia Chopra guides you through the journey of strategic branding from purpose to profit - by focusing on brains before beauty.