The Brilliant Brand Podcast gives ambitious business leaders and marketers everything they need to take inspired action for radical business growth. Part explorer, part scientist, and part visionary, award-winning Creative Director & CEO Sonia Chopra guides you through the journey of strategic branding from purpose to profit - by focusing on brains before beauty.
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The Brilliant Brand Podcast gives ambitious business leaders and marketers everything they need to take inspired action for radical business growth. Part explorer, part scientist, and part visionary, award-winning Creative Director & CEO Sonia Chopra guides you through the journey of strategic branding from purpose to profit - by focusing on brains before beauty.
Ever wonder what makes certain brands truly stand out? The ones that go beyond just selling a product or service?
In this episode of The Brilliant Brand Podcast, I’m diving into the core elements of brand purpose—the foundation behind your business, beyond just making money.
This isn’t about lofty ideals.
It’s about getting clear on why your brand exists, what it stands for, and how it connects with the right people.
I’ll show you how:
Values act as your North Star
Purpose keeps you on course
Vision gives you a destination
Mission helps you get there
Tune in now:
🍎 Listen on Apple Podcasts
🟢 Listen on Spotify
Mentioned in this episode:
Brand Vision Statement: How to Stop Drifting and Start Driving Growth
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Talk to you next time, and stay Brilliant. ⚡
The Brilliant Brand Podcast
The Brilliant Brand Podcast gives ambitious business leaders and marketers everything they need to take inspired action for radical business growth. Part explorer, part scientist, and part visionary, award-winning Creative Director & CEO Sonia Chopra guides you through the journey of strategic branding from purpose to profit - by focusing on brains before beauty.
