The Brand Behavior

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The Brand Behavior

Juntae DeLane

20 episodes

4 months ago

Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the transformative power of personalization in marketing with guests Colby Flood and Sarah Fruy. They explore how brands can create unique customer journeys through effective personalization strategies, the importance of data-driven marketing, and the balance between personalization and privacy. The conversation also delves into the differences between B2B and B2C personalization, measuring ROI, and practical strategi...

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Society & Culture

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Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the transformative power of personalization in marketing with guests Colby Flood and Sarah Fruy. They explore how brands can create unique customer journeys through effective personalization strategies, the importance of data-driven marketing, and the balance between personalization and privacy. The conversation also delves into the differences between B2B and B2C personalization, measuring ROI, and practical strategi...

Show more...

Society & Culture

Episodes (20/20)

The Brand Behavior

The Power of Personalization: Crafting Unique Customer Journeys

Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the transformative power of personalization in marketing with guests Colby Flood and Sarah Fruy. They explore how brands can create unique customer journeys through effective personalization strategies, the importance of data-driven marketing, and the balance between personalization and privacy. The conversation also delves into the differences between B2B and B2C personalization, measuring ROI, and practical strategi...

4 months ago

45 minutes

The Brand Behavior

How to Build a Personal Brand Alongside Your Business

Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the significance of personal branding for entrepreneurs with guests Marie Weidlich and Ayanna Dutton-Diaz. They explore how authenticity, storytelling, and vulnerability play crucial roles in building a personal brand that resonates with audiences. The conversation delves into the integration of personal and business brands, the importance of measuring branding success, and common mistakes entrepreneurs make. Through ...

5 months ago

59 minutes

The Brand Behavior

Digital Branding: Creating a Seamless Customer Experience

Summary In this episode of The Brand Behavior, host Juntae DeLane and guests - Michael Wallace, Fauna Solomon, MoShai Gibbs - discuss the transformative landscape of digital branding, focusing on the importance of seamless customer experiences, the impact of AI, and the challenges of omni-channel marketing. They explore the significance of authenticity in branding, the implications of data privacy, and strategies for future-proofing digital experiences. The conversation also highlights innova...

5 months ago

1 hour 1 minute

The Brand Behavior

The Role of Emotional Branding: How to Make Customers Care

Summary In this episode of Brand Behavior, host Juntae DeLane explores the critical role of emotional branding in today's marketplace. Joined by experts Nataly Chigireva and Richard Yumang, the discussion delves into authentic storytelling, data-driven insights, and the importance of community building. The conversation highlights how brands can create deeper emotional connections with consumers through multi-sensory experiences and by navigating social issues authentically. The episode concl...

5 months ago

42 minutes

The Brand Behavior

How to Build a Winning Content Marketing Strategy

Summary In this episode of Brand Behavior, host Juntae DeLane discusses the evolving landscape of content marketing with experts Kent King and Oana Mudura. They explore the balance between data-driven insights and creativity, the importance of creating a seamless customer experience, and the challenges of staying ahead of digital trends. The conversation also delves into the integration of AI in content strategies, the significance of adapting content for relevance, and examines bold marketin...

5 months ago

1 hour 3 minutes

The Brand Behavior

Finding Product-Market Fit: It’s Harder Than You Think

Summary In this episode, we explore the complexities of achieving product market fit, featuring insights from marketing experts. The conversation covers misconceptions, the importance of storytelling, and the differences between narratives for investors and customers. We discuss the significance of data and customer retention, tools for success, and examine case studies like Google Glass and SpaceX's ambitions. The episode concludes with thoughts on Walmart and Amazon's ventures into healthca...

8 months ago

56 minutes

The Brand Behavior

How to Navigate Founder Fatigue and Avoid Burnout

Summary In this episode, we explore the critical issue of founder fatigue and burnout, discussing the signs, impacts, and strategies for maintaining mental health and productivity in the fast-paced marketing world. Our expert guests share insights on the toxic hustle culture, the importance of personal narratives, and practical frameworks for fostering wellness within teams. The conversation emphasizes the need for self-care, creativity, and reframing thoughts to combat burnout and enhance ov...

8 months ago

40 minutes

The Brand Behavior

AI in Marketing: Hype vs. Reality

Summary In this episode of The Brand Behavior, host Juntae DeLane and a panel of marketing experts discuss the realities of AI in marketing, exploring its applications, challenges, and future potential. They delve into evaluating AI tools, the importance of human creativity, ethical considerations, and the impact of AI on jobs. The conversation highlights the need for effective training and the significance of diversity in AI training data, while also addressing how to measure the success of ...

8 months ago

1 hour 5 minutes

The Brand Behavior

How to Go Viral: A Look at Social Media Success Stories

Summary In this episode of the Brand Behavior podcast, host Juntae DeLane and a panel of marketing experts discuss the intricacies of viral marketing campaigns. They explore the elements that contribute to virality, including authenticity, storytelling, and the importance of understanding the audience. The conversation also delves into personal branding, the role of data in marketing strategies, and the significance of being prepared for viral moments. The panel evaluates various marketing ca...

8 months ago

1 hour 5 minutes

The Brand Behavior

SEO vs. Paid Ads: What’s the Right Mix?

Summary In this episode, Juntae DeLane and guests Daniel Stanica and Patrick Hodgson explore the intricate balance between SEO and paid advertising. They discuss the importance of competitive intelligence, data-driven strategies, and the role of content in digital marketing. The conversation emphasizes the need for businesses to leverage both SEO and PPC effectively, reassess their strategies regularly, and focus on creating high-quality, unique content that resonates with their audience. The...

9 months ago

54 minutes

The Brand Behavior

Building a Business on a Shoestring Budget

Summary In this episode, the panel discusses effective marketing strategies for small businesses operating on limited budgets. They explore the importance of building a strong brand identity, leveraging influencer marketing, creating consistent content, and utilizing local partnerships to enhance marketing efforts. The conversation emphasizes creativity and strategic thinking as key components for success in today's competitive landscape. In this conversation, the speakers explore the evolvin...

9 months ago

1 hour 7 minutes

The Brand Behavior

How to Build and Optimize Marketing Funnels

SummaryIn this episode of the Brand Behavior podcast, Juntae DeLane, Anand Vatsya, and Philip VanDusen explore the evolving landscape of marketing funnels. Together, we dive into the shift from linear to non-linear funnels, the importance of personalization, and how technology and AI are optimizing customer journeys. We also unpack the differences between B2B and B2C funnels, the role of customer intent in effective personalization, and the value of gathering actionable insights to enhance br...

9 months ago

1 hour 2 minutes

The Brand Behavior

Networking Secrets: How to Build a Powerful Business Network

In this value-packed episode of Brand Behavior, we explore powerful networking secrets with industry experts who share their proven tactics for building meaningful professional connections. Get insider tips on leveraging LinkedIn effectively, creating authentic personal brands, and implementing innovative networking strategies that work in today's digital age. Our expert panel shares real experiences and practical advice on everything from optimizing your professional profile to making lasti...

11 months ago

1 hour 4 minutes

The Brand Behavior

AI & Predictive Analytics: Revolutionizing Customer Insights

Stay ahead of the curve by preparing for the AI tsunami. Our experts share practical tips on how businesses can leverage AI to drive growth and innovation. Whether you're a marketing pro, an entrepreneur, or just curious about the future of digital strategy, this episode is packed with valuable insights. Send us a text

12 months ago

51 minutes

The Brand Behavior

Is AI the Secret to B2B Breakthroughs? 🤔

In this episode of the Brand Behavior podcast, host Juntae DeLane explores the intersection of direct-to-consumer (DTC) and business-to-business (B2B) marketing strategies. The discussion focuses on how B2B marketers can learn from the innovative approaches of consumer brands, particularly in personalization and storytelling. The guests for this episode are A. Lee Judge, co-founder and CMO at Content Monsta, and Carla Johnson, a globally recognized keynote speaker and marketing strategist. Se...

1 year ago

55 minutes

The Brand Behavior

Decode Consumer Psychology: Insider Marketing Tips

In this episode, Juntae DeLane hosts a discussion on consumer psychology and its impact on marketing strategies with experts Zontee Hou and Jessica Veronica Couch. They explore psychological triggers in fashion marketing, the importance of data in understanding consumer behavior, and the role of neuro marketing tactics. The conversation also delves into the challenges of identifying fashion trends, balancing data privacy with personalization, and leveraging cultural insights for effective cam...

1 year ago

49 minutes

The Brand Behavior

Unlock Media Attention Without Big Bucks

Unlock media attention without big bucks with our latest episode, where we, a dynamic digital marketing agency, delve deep into the world of public relations for startups. Guided by our unwavering commitment to excellence, we offer unparalleled value through cultural insights and diverse perspectives that transform your business from the ground up. Our team of seasoned professionals, featuring award-winning experts like Pam Perry, Michelle Garrett, and Shenikwa Carr, reveals actionable...

1 year ago

56 minutes

The Brand Behavior

The Truth About Building a Personal Brand

Welcome to an inspiring exploration of "The Truth About Building a Personal Brand," where we, as a dynamic digital marketing agency, delve into unparalleled value and cultural insights that drive success. In this episode of Brand Behavior, we bring diverse perspectives to transform your business in the digital age. Join us as we engage with Melinda Emerson, Chad Pollock, and Dr. Glenna Anderson—pioneers who have harnessed the power of digital platforms to craft impactful personal brand...

1 year ago

1 hour 19 minutes

The Brand Behavior

The Brand Behavior is a weekly podcast that brings together 2-3 marketing experts to discuss the latest trends, insights, and hacks in the world of marketing. Each episode will focus on a key theme relevant to the current marketing landscape, providing listeners with actionable takeaways to apply in their businesses or careers. Send us a text

1 year ago

4 minutes

The Brand Behavior

The Brand Behavior is a weekly podcast that brings together a panel of marketing experts to discuss the latest trends, insights, and hacks in the world of marketing. Each episode will focus on a key theme relevant to the current marketing landscape, providing listeners with actionable takeaways to apply in their businesses or careers. Show notes at digitaldelane.com/podcast Full video episodes at youtube.com/@digitaldelane/podcasts Send us a text

1 year ago

1 minute