Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the transformative power of personalization in marketing with guests Colby Flood and Sarah Fruy. They explore how brands can create unique customer journeys through effective personalization strategies, the importance of data-driven marketing, and the balance between personalization and privacy. The conversation also delves into the differences between B2B and B2C personalization, measuring ROI, and practical strategi...
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Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the transformative power of personalization in marketing with guests Colby Flood and Sarah Fruy. They explore how brands can create unique customer journeys through effective personalization strategies, the importance of data-driven marketing, and the balance between personalization and privacy. The conversation also delves into the differences between B2B and B2C personalization, measuring ROI, and practical strategi...
How to Build a Personal Brand Alongside Your Business
The Brand Behavior
59 minutes
5 months ago
How to Build a Personal Brand Alongside Your Business
Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the significance of personal branding for entrepreneurs with guests Marie Weidlich and Ayanna Dutton-Diaz. They explore how authenticity, storytelling, and vulnerability play crucial roles in building a personal brand that resonates with audiences. The conversation delves into the integration of personal and business brands, the importance of measuring branding success, and common mistakes entrepreneurs make. Through ...
The Brand Behavior
Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the transformative power of personalization in marketing with guests Colby Flood and Sarah Fruy. They explore how brands can create unique customer journeys through effective personalization strategies, the importance of data-driven marketing, and the balance between personalization and privacy. The conversation also delves into the differences between B2B and B2C personalization, measuring ROI, and practical strategi...
