Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the transformative power of personalization in marketing with guests Colby Flood and Sarah Fruy. They explore how brands can create unique customer journeys through effective personalization strategies, the importance of data-driven marketing, and the balance between personalization and privacy. The conversation also delves into the differences between B2B and B2C personalization, measuring ROI, and practical strategi...
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Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the transformative power of personalization in marketing with guests Colby Flood and Sarah Fruy. They explore how brands can create unique customer journeys through effective personalization strategies, the importance of data-driven marketing, and the balance between personalization and privacy. The conversation also delves into the differences between B2B and B2C personalization, measuring ROI, and practical strategi...
Welcome to an inspiring exploration of "The Truth About Building a Personal Brand," where we, as a dynamic digital marketing agency, delve into unparalleled value and cultural insights that drive success. In this episode of Brand Behavior, we bring diverse perspectives to transform your business in the digital age. Join us as we engage with Melinda Emerson, Chad Pollock, and Dr. Glenna Anderson—pioneers who have harnessed the power of digital platforms to craft impactful personal brand...
The Brand Behavior
Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the transformative power of personalization in marketing with guests Colby Flood and Sarah Fruy. They explore how brands can create unique customer journeys through effective personalization strategies, the importance of data-driven marketing, and the balance between personalization and privacy. The conversation also delves into the differences between B2B and B2C personalization, measuring ROI, and practical strategi...
